Marketing courses

The world is a noisy place and it can be hard to communicate a clear message. A marketing degree will help you understand how to make people pay attention. 

It will develop your skills in strategic and creative thinking as well as how to best use digital tools like social media and create engaging content and advertising campaigns. You’ll learn how to implement marketing plans, work with data, and communicate with different stakeholders.

If you haven't studied at university before, an undergraduate course such as a Bachelor of Marketing and Communication or Bachelor of Business will give you a solid foundation, whereas those with a prior degree or work experience will benefit from a postgraduate degree such as the Master of Marketing.

A marketing degree will give you an insight into what makes consumers tick and how you can reach them in new and creative ways. 

Some specific areas you may cover include how to:

• Understand customer behaviour and psychology
• Develop and implement a marketing plan
• Run a strong social media campaign
• Use customer relationship management (CRM) tools
• Define a unique selling proposition (USP)
• Create and publish valuable content marketing.  

In an undergraduate marketing degree, you may also get a taste of broader business topics, such as finance, accounting and management. 

While it varies from course to course, an average ATAR needed for a marketing or business degree is about 65 to 70.

However, when studying through Open Universities Australia, it is possible to enrol in some marketing courses without needing an ATAR, thanks to the unique arrangement we have with our university partners. 

To do this, you can enrol in online marketing subjects that are open to everyone. Once you successfully complete two to four of these subjects, you will meet the academic requirements to enter a full degree. 

Chat with us to find out more about how this works. 

Marketing specialists are always in demand. You'll find them working in-house within organisations and in agencies, marketing on behalf of clients. After graduating, you’ll have a large variety of jobs available to you. 

While a marketing degree involves many specialised skills, it also offers soft skills you can use in your everyday life. For example, you'll improve your ability to communicate both verbally and in writing, to be persuasive, to strategise and think critically, and to work within or lead a team. These are skills you can take with you anywhere in your career. 

Studying marketing online gives you the freedom to fit your course around your life and existing commitments. 

Plus, in the marketing world, you’ll need to be digitally savvy and will quite likely spend a lot of your time working online, so it makes perfect sense to study online too. 

There are a lot of reasons to study your course online through us.

• You can enrol without entry requirements 
  We have a unique open-door policy that makes it possible for everyone to enrol in university study, no matter their academic history. If you don’t meet the entry requirements for a degree, we’ll help you get in through single undergraduate subjects and transition into a qualification from there.
• You have total control over how you study
  Upskill without committing to a whole degree upfront. Or enrol in a full degree, but take it a subject at a time. We’ll introduce you to flexible study options you didn’t even know about, so you can fit uni around what matters to you.
• You’ll graduate with the same qualification as an on-campus student
  Once you enrol through us, you’ll study online with the university that provides your degree. This means that when you complete your qualification, you’ll graduate with the same degree as on-campus students.
• We’ll help you navigate the university world
  Our friendly student advisors will be your guide every step of the enrolment journey. They'll help you compare universities, choose a course, provide documentation and understand your finance options.

With a marketing degree under your belt, you’ll have plenty of career options available to you, all across the world. 

You might choose to join the in-house marketing team of a large brand, work within a creative agency, or strike out on your own as a freelance marketing consultant. 

Some of the specific jobs you may land include:

• Marketing coordinator
• Social media manager
• Digital marketer
• Copywriter
• Campaign manager
• Chief marketing officer
• Account manager
• Creative director
• Entrepreneur 

Before starting an enrolment, it’s important to read the entry requirements for your chosen course to ensure that you’re eligible to apply. If you don’t quite meet the requirements, we may be able to help you find a pathway into your course through open-entry subjects, which anyone can study.

Chat with us to find out more.

Here at Open Universities Australia, we make enrolling online as straightforward as possible. To get started, find the course for you by browsing the options on this page. You can also compare different qualifications using our handy comparison tool, or request help from one of our student advisors.

When you’ve made your choice, click ‘Apply now’ on the relevant course page and follow the prompts to begin your enrolment. We’ll ask you to supply some supporting documentation, including proof of your identity, your tax file number, and a unique student identifier (USI) during this process.

Your university will get in touch with you via email to confirm whether or not your application has been successful.

Please note that enquiries and applications for some courses are handled directly by the university. If this is the case, it will be indicated on the course listing page.  

For more information about enrolment, read our online self-service enrolling instructions. If you get stuck at any time, reach out to us and we’ll talk you through it.