Self-Marketing
UndergraduateGRF-MKT3292025
Course information for 2025 intake
Enrol today with instant approval and no entry requirements
- Study method
- 100% online
- Assessments
- 100% online
- Enrol by
- 6 July 2025
- Entry requirements
- No ATAR needed, No prior study
- Duration
- 13 weeks
- Start dates
- 14 July 2025,
- 3 Nov 2025
- Price from
- $2,124
- Upfront cost
- $0
- Loan available
- HECS-HELP and FEE-HELP available
Self-Marketing
About this subject
After successfully completing this subject, you should be able to:
- Demonstrate an understanding of the dynamics and influence of all self-generated and other-generated communications (i.e. physical, verbal and non-verbal) on an individual's espoused image.
- Research and strategically analyse internal strengths/weaknesses and external opportunities/threats in the diagnosis of self in the context of job/career market needs.
- Create a self-marketing plan that demonstrates knowledge of the 4Ps of the self-marketing mix (i.e. prowess, physical cues, persona and presentation) and how they inform self-marketing strategy development.
- Demonstrate competence and professionalism in all forms of written, oral and visual communication.
- Introduction to Self-Marketing
- Self analysis
- Identifying your strengths and weaknesses
- Identifying your opportunities & threats
- Identifying gaps; developing action plan
- Self Marketing Mix & Plan
- Self Design
- Self presentation
- Standing out
- Being an inclusive worker
- Future Perspectives
This course applies the principles of marketing to oneself. As such, broad topic areas include the self-marketing mix, self-marketing research, self-marketing tactics and implementation and self-marketing evaluation. In doing so, students learn how to develop, manage and sustain positive self-images/brand that are well-received in the "real world", both on a professional and personal basis.
Students should not enrol in this subject if they have previously completed 3029MKT Self-Marketing at Griffith University.
- Self-SWOT Analysis (40%)
- Self-Marketing Plan (60%)
For textbook details check your university's handbook, website or learning management system (LMS).
With a network of campuses spanning three cities in South East Queensland, Griffith University is committed to progressive multidisciplinary teaching and research and a valuable online provider with Open Universities Australia. Already attracting students from over one hundred countries, Griffith's dedication to academic excellence is available across Australia through OUA.
Learn more about Griffith University.
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- QS Ranking 2024:
- 18
- Times Higher Education Ranking 2024:
- 20
Entry requirements
No entry requirements
Study load
- 0.125 EFTSL
- This is in the range of 10 to 12 hours of study each week.
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What to study next?
Once you’ve completed this subject it can be credited towards one of the following courses
UndergraduateGRF-BUS-DEG
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