Graduate Certificate in Digital Marketing

Study a Graduate Certificate in Digital Marketing at University of Canberra (UC) and you will:

1. Examine and employ professional best practice models underpinned by advanced theory to address real-world problems in the digital marketing and advertising technology sectors.
2. Compare and critique digital with traditional marketing theory and applications to develop a strong foundational knowledge of the role of data in the audience marketplace.
3. Exemplify professional skills focusing on industry recognised proof of knowledge.
4. Integrate critical knowledge, communications skills and current industry practices for sustained contribution to innovation and leadership across diverse professional fields.

Transform your career and make millions of good impressions with the University of Canberra’s Graduate Certificate in Digital Marketing. Delivered 100% online, this course will teach you how to master data-driven marketing strategies and empower you with practical skills to lead in today’s digital-first world. Learn to harness cutting-edge tools and techniques, from search engine marketing (SEM), search engine optimisation (SEO) and social media strategy. You’ll build your understanding of how to utilise data effectively and deliver digital transformation.

Explore how to create targeted, audience-centric campaigns that achieve big results. You'll gain the expertise to optimise engagement and drive success through hands-on experience and real-world projects, including through Google’s Nonprofit Marketing Immersion Program.

This future-focused course is designed to fit your lifestyle, offering flexible learning and industry-aligned knowledge. This certificate also provides a pathway into the Master of Creative Industries, giving you even greater opportunities to advance.

Now is the time to upskill and stand out – apply now and upweight your digital marketing expertise with UC!

Recommended study pattern

Standard Part Time, Semester 1 Commencing

Year 1 - Semester 1

Audiences, Data and Media Convergence PG (11634)

Integrated Digital Marketing and Communication G (12033)

Year 1 - Semester 2

Digital Advertising Practices PG (11866)

Social Media Marketing G (11867)

Standard Part Time, Semester 2 Commencing

Year 1 - Semester 2

Digital Advertising Practices PG (11866)

Social Media Marketing G (11867)

Year 2 - Semester 1

Audiences, Data and Media Convergence PG (11634)

Integrated Digital Marketing and Communication G (12033)

Award requirements

Completion of units as per the recommended study pattern, students must pass 4 units as follows:

Audiences, Data and Media Convergence PG (11634)

Digital Advertising Practices PG (11866)

Social Media Marketing G (11867)

Integrated Digital Marketing and Communication G (12033).

Open Universities Australia is a not-for-profit organisation. You will not pay any fees for using our services.

Indicative total fee $8,496

The amounts shown here are indicative for an Australian citizen studying full-time, which is typically 8 subjects per year.

Fees may vary depending on:

• the subjects you choose
• credit from previous work experience
• your eligibility for government funding loans or subsidies such as HECS-HELP or a Commonwealth supported place.

To learn more, go to Fees or contact a student advisor.

UC’s online learning is inspired by Canberra’s vibrant, progressive spirit. As the centre of Australian decision-making, Canberra is where ideas come to life—and we bring that energy to you, wherever you are. UC’s industry-focused approach connects you with expert guest speakers and hands-on projects that tackle real workplace challenges, boosting your employability and confidence. With flexible pathways and a renowned support network, UC helps you thrive and make a meaningful impact in your career..

Learn more about UC.

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QS Ranking 2025:

25

Times Higher Education Ranking 2025:

32

To be eligible for the Graduate Certificate in Digital Marketing, applicants must have a bachelor's degree or equivalent from a recognised tertiary institution.

Relevant work experience may be considered if it’s connected to your area of study. Please touch base with our Future Students team to discuss your individual circumstances. 

There are non-standard English language requirements for this course. To be eligible, you must have an overall IELTS Academic score (or equivalent) of 6.5, with no band score below 6.0.

At UC, we want to help you get the credit you deserve for the hard work you've already done. Whether it’s from previous study, vocational training, or even relevant work experience, you might be eligible to fast-track your degree, and save money along the way. Any previous study or work experience will only be considered as part of the application process in accordance with current course rules and University policy. Students may receive a maximum of 3 credit points towards a graduate certificate. 

What Can Count for Credit?

You could gain credit for:

• Completed or partially completed tertiary studies (from a university, TAFE, or college).

• Vocational training at Certificate III level or higher (Australian Qualifications Framework).

• Relevant work experience (if it’s connected to your area of study).

How Does It Work?

• If you’ve studied at an institution that has a formal agreement with UC, your credit application will be automatically assessed when you apply for admission—no extra steps needed.

• If you’re a domestic student and want credit for other study or work experience, you can apply after accepting your offer to study.

Need Help?

Not sure if you’re eligible? Book a consult with one of our friendly Future Student Advisors. They’ll help you figure it out.

Work Integrated Learning

Students who choose to study online can access virtual work integrated learning opportunities. This content includes on-demand guest lectures, industry case studies and industry projects. Enjoy an immersive online learning experience where you’ll be connected with an inspiring cohort of teachers and industry experts who will share their own experiences and mentor you through your learning. Throughout your course, you’ll get hands-on experience through platform-based training and a contextual approach to learning with social media, search strategy, data analytics and more. Students studying online will have access to support services including Careers UC, who are available to assist with employment pathways and personal development.