Market Research
UndergraduateUSA-MARK20352025
Course information for 2025 intake
Enrol today with instant approval and no entry requirements
- Study method
- 100% online
- Assessments
- 100% online
- Enrol by
- 14 Sept 2025
- Entry requirements
- No ATAR needed, No prior study
- Duration
- 10 weeks
- Start dates
- 22 Sept 2025
- Price from
- $2,300
- Upfront cost
- $0
- Loan available
- HECS-HELP and FEE-HELP available
Market Research
About this subject
By the end of this 10-week course, you’ll be able to:
- Describe various market research methods and their practical applications.
- Recognise the strengths and limitations of market research methods.
- Prepare a brief for a market research agency.
- Evaluate the benefits and limitations of different types of market research data and reports.
- Demonstrate Business Enterprise Skills in the context of the Marketing discipline: i) Problem Solving (intermediate level); ii) Ethical Awareness (intermediate level); and iii) Written Communication (intermediate level).
- Introduction to Market Research
- The Market Research Process
- Prior Knowledge and Using Secondary & Internal Data
- Types of Research: Broad Approaches & Observational Research
- Qualitative Research
- Quantitative Research Techniques and Online Research
- Experiments, Sampling and Non-Response, Sample Size, Fieldwork and Coding
- Research with and for Aboriginal and Torres Strait Islander Australians and Reliability and Validity
- Data Analysis and Data Presentation
- Ad hoc and Tracking Research Systems
Unlock the power of market research to drive informed business decisions with our course.
Discover the vital role market research plays in organizations and gain insight into the Australian market research industry. Learn how to brief and select research providers, and understand the key stages of a research project. Master the essentials of “good” research, including ethics and privacy issues.
Explore qualitative research methods, ensure reliability and validity, and tackle sampling and non-response challenges. Dive into designing effective questionnaires, understand quantitative data types, and manage fieldwork efficiently. Get acquainted with data analysis tools, and navigate secondary and internal data. Finally, design a robust research system and stay ahead with future trends in market research.
This is a second-year course from UniSA Online’s Bachelor of Business (Marketing) degree. When studying this course as a "single subject", prior knowledge from MARK 1018 or equivalent will support your success.
Delivered 100% online, you’ll be able to study where and when it suits you. Access online academic and student support seven days a week, fit study around work and life commitments, view learning resources 24/7, and log in to the interactive online environment anywhere, any time and on any device.
Should your course have an exam it will be scheduled for Australian Central Standard Time or Australian Central Daylight Time, depending on the time of the year.
- Case Study (x 2) (55%)
- Research Proposal (45%)
For textbook details check your university's handbook, website or learning management system (LMS).
The University of South Australia (UniSA) is ranked as one of the best young universities in the world, and is the number one university in Australia for graduate employability. UniSA offers over 200 world-class degrees that are informed by industry and delivered with a highly practical approach to teaching and learning, and is a valuable partner with Open Universities Australia.
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Entry requirements
No entry requirements
Additional requirements
- Other requirements - Students must be aged 17 or older by the time teaching commences for their course of study, in accordance with UniSA’s Selection and entry to programs policy.
Study load
- 0.125 EFTSL
- This is in the range of 10 to 12 hours of study each week.
Equivalent full time study load (EFTSL) is one way to calculate your study load. One (1.0) EFTSL is equivalent to a full-time study load for one year.
Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.
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If that degree allows entry via undergraduate subjects, there will be information about this under the Entry Requirements section. You will find a list of 2-4 open enrolment subjects you need to successfully complete to qualify for admission into that qualification.
Once you pass those subjects, you will satisfy the academic requirements for the degree, and you can apply for entry.
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