Last chance to study this subject for 2025—enrol by 29 Dec
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Synergising Marketing
PostgraduateCUR-MKTG50032025
Course information for 2025 intake
Enrol today with instant approval and no entry requirements
- Study method
- 100% online
- Assessments
- 100% online
- Enrol by
- 29 Dec 2024
- Entry requirements
- No ATAR needed, No prior study
- Duration
- 13 weeks
- Start dates
- 6 Jan 2025
- Price from
- $4,681
- Upfront cost
- $0
- Loan available
- FEE-HELP available
Synergising Marketing
About this subject
At the completion of this subject students will be able to:
- apply key marketing theory to the diverse perspectives of local and global consumers and businesses in the marketplace
- analyse current issues in marketing environments for their impacts on consumer and business buying behaviour, both locally and globally
- evaluate marketing frameworks for their applicability to consumer and business buying behaviour across various marketplace scenarios
- create and develop a professional artefact which synthesises the science and art of marketing strategies that influence consumer and business buying behaviour
- demonstrate academic and professional integrity principles and apply writing, referencing and acknowledgement conventions required for the marketing discipline.
- Creating and capturing customer value
- Partnering to build customer relationships
- Analysing the environment
- Segmentation
- Products, services and brands
- Developing and managing innovation
- Pricing to capture customer value
- Placement for customer value fulfilment
- Advertising and public relations
- Personal selling and sales promotion
- Direct and digital marketing
- Sustainable marketing
This subject introduces marketing to postgraduate students from diverse discipline areas. It initiates students into the marketing discipline by highlighting the principles fundamental to both consumer and business decision-making. Students acquire knowledge of marketing theories, frameworks and strategies, which equip them to analyse, evaluate and create strategic initiatives in the marketplace. Students have opportunity to hone their professional skills in leadership, collaboration and problem-solving in communications with their peers and industry clients.
Please Note: If it’s your first time studying a Curtin University subject, you’ll need to complete their compulsory ‘Academic Integrity Program’. It only takes two hours to complete online and provides you with vital information about studying with Curtin University. The Academic Integrity Program is compulsory, so if it’s not completed your subject grades will be withheld.
Find out more about the Academic Integrity module.
- Market Analysis Report (25%)
- Market Innovate Artefact (40%)
- Market Solutions Report (35%)
For textbook details check your university's handbook, website or learning management system (LMS).
Start your career with Curtin’s globally recognised courses and extensive industry connections. Through OUA, their online courses offer an interactive and collaborative learning experience that gets you the same degree as if you studied on campus. Curtin is a global university with a vibrant culture of innovation and collaboration and is ranked in the top one per cent of universities worldwide.
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- QS Ranking 2024:
- 14
- Times Higher Education Ranking 2024:
- 15
Entry requirements
No entry requirements
Equivalent subjects
You should not enrol in this subject if you have successfully completed any of the following subject(s) because they are considered academically equivalent:
CUR-MMK500 (Not currently available)
Study load
- 0.125 EFTSL
- This is in the range of 10 to 12 hours of study each week.
Equivalent full time study load (EFTSL) is one way to calculate your study load. One (1.0) EFTSL is equivalent to a full-time study load for one year.
Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.
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What to study next?
Once you’ve completed this subject it can be credited towards one of the following courses
Master of Business Administration
PostgraduateCUR-ADM-MAS
Graduate Certificate in Business
PostgraduateCUR-ADM-GCE
Single subject FAQs
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If that degree allows entry via undergraduate subjects, there will be information about this under the Entry Requirements section. You will find a list of 2-4 open enrolment subjects you need to successfully complete to qualify for admission into that qualification.
Once you pass those subjects, you will satisfy the academic requirements for the degree, and you can apply for entry.
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