Master of Marketing/Master of International Tourism and Hospitality Management

Graduates of a Master of Marketing will have an:

1. Advanced knowledge and a contemporary understanding of existing and emerging marketing methodologies including those relating to branding, advertising and promotion, digital media, consumer behaviour, retailing, services, channels, metrics, strategy and entrepreneurships 
2. Specialised knowledge and understanding of the principles and theory that underpin research within the marketing discipline.

Graduates of the Master of International Tourism and Hospitality Management will:

1. Demonstrate an understanding of contemporary theories and issues within international tourism and hospitality management and of the relationships between the government, non-government and not-for-profit sectors in service industries.
2. Demonstrate an understanding of the principles and methods that underpin research within the fields of international tourism and hospitality management. 

The Master of Marketing/Master of International Tourism and Hospitality Management double degree program will provide you with an understanding of strategic marketing and operational considerations, enabling you to critically analyse and make managerial decisions within the rapidly expanding and dynamic, local/global services and 'experience' industry environments. This double degree program enables you to graduate with two postgraduate qualifications at a Masters level and take the next step in your career.

The Master of International Tourism and Hospitality Management develops skills essential for managerial-level professionals in the services and 'experience' industries that include, advanced business acumen, strategic thinking, high-level people management, leadership skills, resilience, empathy and specialised industry knowledge, with an emphasis on sustainability principles.

Learning through flexible course delivery options such as on-campus or online modes, you will deepen your core business skills in areas such as revenue management, finance, marketing, technology integration and digitisation, developing insights and understanding of how to lead in a culturally diverse context.

As a graduate, you will emerge as a confident leader, equipped to navigate the complex issues and challenges facing the local/global tourism and hotel industry.

The Master of Marketing enables you to develop and build on a solid foundation of marketing principles and industry best practice. You will learn how to apply the latest marketing techniques and technologies to areas such as consumer behaviour, market research and integrated marketing communications. Your studies will also show you how to think strategically about value, positioning and competitive advantage in a global context through branding and digital marketing applications.

A highlight of this program is the integration of theory and practical application throughout your study.

Recommended study pattern

As a guide, core subjects in this degree can include:

• International Marketing 
• Advanced Consumer Behaviour
• Tourism and Hospitality Operations Management
• Sustainable and Regenerative Tourism

As part of your application, you’ll be guided through how to get the right degree structure in place for you.

Award requirements

For the award of Master of Marketing/Master of International Tourism and Hospitality Management (MMkt/MIntTourHospMgt), you must complete 160 credit points made up of:

• 160 credit points for the Core Module

This degree may be awarded with Distinction where a student achieves a minimum program GPA of 6.5 with no failed courses. The words "This award was achieved with Distinction" will be recorded on the testamur.

Open Universities Australia is a not-for-profit organisation. You will not pay any fees for using our services.

Indicative total fee $66,000

The amounts shown here are indicative for an Australian citizen studying full-time, which is typically 8 subjects per year.

Fees may vary depending on:

• the subjects you choose
• credit from previous work experience
• your eligibility for government funding loans or subsidies such as HECS-HELP or a Commonwealth supported place.

To learn more, go to Fees or contact a student advisor.

With a network of campuses spanning three cities in South East Queensland, Griffith University is committed to progressive multidisciplinary teaching and research and a valuable online provider with Open Universities Australia. Already attracting students from over one hundred countries, Griffith's dedication to academic excellence is available across Australia through OUA.

Learn more about Griffith University.

Explore Griffith courses.

QS Ranking 2024:

18

Times Higher Education Ranking 2024:

20

To be eligible for admission to the Master of Marketing/Master of International Tourism and Hospitality Management, a student must hold:

• a related Bachelor degree (or equivalent) from a recognised University (or another tertiary education institution of equivalent standing) with a minimum GPA of 4.0 (using a 7.0 scale); OR
• a related Graduate Certificate (or equivalent) from a recognised University (or another tertiary institution of equivalent standing) with a minimum GPA of 4.0 (using a 7.0 scale).

English language requirements apply to International applicants and other applicants whose previous study was undertaken in a language other than English. The minimum English language requirements for such applicants for entry to this program are as follows:

• A minimum overall band score of 6.5 on IELTS (Academic) with no sub-score of less than 6.0
• OR a minimum score of 575 on TOEFL
• OR an internet-based (iBT) TOEFL score of 79 (no sub-score less than 19)
• OR no score less than 3+ in each skill of the ISLPR (conducted by ISLPR Language Services only)
• OR a minimum overall score of 176 (no score less than 169) on C1 Advanced (formerly Cambridge Certificate in Advanced English) or C2 Proficiency (formerly Cambridge Certificate of Proficiency in English)
• OR an overall score of 58 in the Pearson Test of English (Academic) with no score less than 50.

English test results must be no more than two years old.

International students who successfully complete the Direct Entry Program (DEP) will satisfy the English Language requirements for this Griffith degree.

The Direct Entry Program (DEP) is not available for Domestic students.

Reduce the time it takes to finish your degree. You can apply to Griffith to recognise your prior learning, including:  

• Formal learning through courses completed at uni and TAFE.  
• Informal learning through workplace experience or volunteer training.  
• Non-formal learning through social experiences and hobbies.