Digital and Social Media Marketing
UndergraduateTAS-BMA3432024
Previously TAS-BMA349
Course information for 2024 intake View information for 2025 course intake
Enrolments for this course are closed, but you may have other options to start studying now. Book a consultation to learn more.
- Study method
- 100% online
- Assessments
- 100% online
- Entry requirements
- No ATAR needed, No prior study
- Duration
- 14 weeks
- Loan available
- HECS-HELP and FEE-HELP available
Digital and Social Media Marketing
About this subject
Upon completion of this subject, the student should be able to:
- Apply digital and social media marketing theory to marketing problems.
- Create an effective social media campaign in a business context.
- Evaluate digital marketing strategy using sustainable marketing theory and practice.
- Week 1 - Digital Marketing Foundations
- Week 2 - Web Design
- Week 3 - Digital Analytics
- Week 4 - Search Engine Optimisation
- Week 5 - Paid Search Marketing
- Week 6 - Display Advertising
- Week 7 - Email Marketing
- Week 8 - Social Media 1
- Week 9 - Social Media 2
- Week 10 - Online Reputation Management
- Week 11 - Mobile Marketing
- Week 12 - Digital Strategy
This subject covers the area of digital and social media marketing. Businesses are increasingly confronted with the need to adapt to a real-time digital environment. This subject focuses on providing students with a comprehensive understanding of the evolution and the role of traditional advertising versus digital advertising. You will learn the fundamentals of digital and social media marketing and learn how to develop digital marketing strategies to create engaging and effective marketing content. This approach to digital and social media marketing planning considers the strategic use of a range of media.
In undertaking this subject, you will focus on a digital and social media marketing approach to marketing communications that considers how the integration of messages may achieve maximum impact, primarily through the coordinated use of a range of traditional and digital advertising tools (e.g. Facebook, Instagram, LinkedIn, TikTok, Pinterest, and more).
The subject is placed in the context of more digital and social media marketing issues faced by organisations of all sizes including the establishment of objectives, budgeting and organising for effective coordination and delivery of digital promotional messages.
You will find that understanding the complexities and issues involved in digital and social media marketing will be of value to you when making both marketing and general business decisions in the future.
- Briefing Note (25%)
- Social Media Simulation (35%)
- Digital Marketing Audit (40%)
For textbook details check your university's handbook, website or learning management system (LMS).
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- 20
- Times Higher Education Ranking 2024:
- 19
Entry requirements
No entry requirements
Equivalent subjects
You should not enrol in this subject if you have successfully completed any of the following subject(s) because they are considered academically equivalent:
TAS-BMA349-Advertising and Promotion (no longer available)
Additional requirements
- Software requirements - Social Media Simulator: Mimic Social
Study load
- 0.125 EFTSL
- This is in the range of 10 to 12 hours of study each week.
Equivalent full time study load (EFTSL) is one way to calculate your study load. One (1.0) EFTSL is equivalent to a full-time study load for one year.
Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.
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What to study next?
Once you’ve completed this subject it can be credited towards one of the following courses
Bachelor of Business (Marketing)
UndergraduateTAS-BMK-DEG
Undergraduate Certificate in Marketing Analytics
UndergraduateTAS-MKA-CTF
Bachelor of Business and Bachelor of Psychological Science
UndergraduateTAS-BPS-DEG
Bachelor of Business and Bachelor of Economics
UndergraduateTAS-BEC-DEG
Bachelor of Business and Bachelor of Science
UndergraduateTAS-BBS-DEG
Bachelor of Business (Hospitality Management)
UndergraduateTAS-BHM-DEG
Bachelor of Business (Tourism Management)
UndergraduateTAS-BTM-DEG
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