Undergraduate Certificate in Marketing Analytics
UndergraduateTAS-MKA-CTF2024
Unpack digital marketing campaigns
Build competitive data skills and see where they fit in the world of digital marketing. Topics include marketing research and consumer behaviour. Gain practical experience with industry-standard tools. Unlock doors to further study and a marketing career.
Enrolments for this course are closed, but you may have other options to start studying now. Book a consultation to learn more.
- Study method
- 100% online
- Assessments
- 100% online
- Credit available
- Yes
- Duration
- 6 months full time or part time equivalent
- Total subjects
- 4
- Available loans
- Australian Higher Education Loan Program (HELP)
- CSP available
- Yes
Undergraduate Certificate in Marketing Analytics
About this degree
On successful completion of this program, the student will be able to:
- Apply statistical data analysis techniques and tools to solve contemporary marketing issues.
- Translate analysis findings to enable managerial marketing decision-making.
- Integrate marketing analytics theories to solve strategic marketing problems.
- Communicate marketing analytics concepts to diverse audiences to assist marketing decisions.
The Undergraduate Certificate in Marketing Analytics will provide you with a comprehensive understanding of the principles and techniques used in marketing analytics. This program is intended for individuals who want to gain the practical skills and knowledge necessary to work in marketing analytics, digital marketing, social media marketing, big data analytics, and related fields.
You will be introduced to marketing and marketing analytics, including an overview of the key concepts and tools used in this field ). You will then dive deeper into data analysis techniques (descriptive statistics, inferential statistics, and predictive statistics), learning how to use statistical software to manipulate and analyse data (Tableau, R and Excel). You will also explore the different types of data used in marketing analytics, including customer data, market research data, and web analytics data.
Throughout the program, you will have the opportunity to work on projects using real-world data to develop marketing strategies and analyse results. You will also have the opportunity to work with industry professionals, learning about the latest trends and best practices in marketing analytics.
Upon graduation, you will have a strong foundation in marketing analytics and be well-equipped to pursue a variety of career paths in marketing, analytics, or related fields. You will be able to use data analysis techniques to develop marketing strategies, understand consumer behaviour, and design market research studies. You will also have practical experience with industry-standard tools and software, making you an attractive candidate to potential employers.
Recommended study pattern
For students undertaking full-time study, the following study pattern is recommended.
Completion of 4 Core Subjects:
- TAS-BMA262 Consumer Behaviour
- TAS-BMA331 Marketing Research
- TAS-BMA343 Digital and Social Media Marketing
- TAS-ZAA134 Business Marketing
Award requirements
Satisfactory completion of 4 subjects, as required in the schedule, within 6 months from commencement.
Degrees are usually made up of core subjects and electives. Some degrees include a choice of majors, so you can focus your studies on a specialisation.
This list is a general overview. Download the full Degree Guide for more information.
Open Universities Australia is a not-for-profit organisation. You will not pay any fees for using our services.
Indicative total fee $6,680
The amount shown here is indicative for an Australian citizen studying full-time, which is typically 8 subjects per year.
Fees may vary depending on:
- the subjects you choose
- credit from previous work experience
- your eligibility for government funding loans or subsidies such as HECS-HELP or a Commonwealth supported place.
To learn more, go to Fees or contact a student advisor.
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Entry requirements
- Partially completed an undergraduate course at Diploma level or higher (or equivalent). You must have completed at least one subject of study (equivalent to 12.5 UTAS credit points) at 100 level or higher and which may include 100 level subjects completed in the UTAS Diploma of University Studies. If you have failed any subjects, your application may be subject to further review before an offer is made ;OR
- Completed the UTAS University Preparation Program (or an equivalent qualification offered by an Australian University).
Successful completion of one OUA open access subject of study (equivalent to 12.5 UTAS credit points) at the equivalent AQF level, unless otherwise specified.
Completed the Tasmanian Certificate of Education (TCE) or an equivalent qualification.
Completed a Certificate III or higher (or equivalent) in any discipline.
Applicants without senior secondary, tertiary or VET / TAFE study can complete a personal competency statement. Applicants may be eligible for an offer if they have relevant work and / or life experiences which demonstrate a capacity to succeed in this course.
If you’ve already completed some study from either another institution or in another course at this University, it may be eligible to count towards this course. This is called Recognition of Prior Learning (RPL) or Advanced Standing. More information about RPL, including how and when to apply, is available here.
Study method requirements
Information on Undergraduate Certificates beyond 2025
The Australian Government has currently determined that Undergraduate Certificate programs will not extend beyond 30 June 2025. If you are enrolled in an Undergraduate Certificate, this means that you will need to complete all required units in 2024 to graduate before this deadline.
Should you not be able to complete all required units in 2024, we can support you to continue your study with us in the Diploma of Applied Business OR Bachelor of Business, where you will receive full credit for all the Undergraduate Certificate units completed so far.
Career opportunities
By the time you graduate, you'll learn the foundation of marketing analytics, equipping you for diverse professional paths in marketing, analytics, and related fields. Your proficiency in data analysis techniques will enable you to develop marketing strategies, understand consumer behaviour, and conceptualise market research studies. Moreover, your practical experience with industry-standard tools and software will make you an attractive candidate to potential employers.
Career paths for graduates of this program include roles such as Marketing Analyst, Digital Marketing Specialist, Market Research Analyst, Data Analyst, and Marketing Manager. You may also choose to continue your education in a related field, such as pursuing a Bachelor of Business with a major in Marketing or Business Analytics.
Australian job snapshots
Data sourced from Australian Jobs 2023.
Role | Earnings | Employment change |
|---|---|---|
Advertising and Marketing Professionals | $75K to $93K | Up 21.3% |
Advertising, Public Relations and Sales Managers | Over $120K | Up 18.5% |
Marketing specialists | N/A^ | N/A^ |
^ There is no data available
Degree FAQs
How long does it take to finish an online degree?
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As a general guide, Commonwealth supported place students have 10 years to finish their undergraduate degree through OUA, However, if you're studying with Griffith University, there's a limit of 8 years to complete your studies. If you want to take a break that lasts more than two study terms, you'll need to apply for a leave of absence. You can apply for a leave of absence for up to 12 months, as long as you complete your studies within the maximum time allowed for your degree.
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Through OUA, you can study all year round, so it's possible to fast-track and finish up sooner than studying at a traditional uni would allow. That said, you need to spend around 12 hours a week on each undergraduate subject you do, so taking on extra work to finish ahead of time can be challenging.
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