Bachelor of Business (Marketing)

Upon successful completion of this program, students should be able to: 

1. Acquire and apply discipline specific knowledge and skills related to business and organisations (Discipline Knowledge).
2. Communicate information effectively in written and oral forms with a diverse range of stakeholders (Communication Skills).
3. Apply critical and analytical skills to the identification and evaluation of complex business problems and draw logical conclusions (Critical Skills).
4. Work both independently and collaboratively to achieve agreed team outcomes (Teamwork).

Develop a personal brand as a marketer that employers can’t refuse.

Marketers develop value propositions and creative solutions to link products and services with consumers. You’ll learn how to identify a target market, develop strategies to reach them, and communicate effectively to drive action.

Our Bachelor of Business (Marketing) tasks graduates with the skills to establish and maintain relationships with customers to achieve and sustain a competitive advantage. To compete effectively in an increasingly dynamic global market, you’ll become cognisant of the importance of marketing and how it contributes to the achievement of strategic goals.

The role of marketing is to contribute to organisational profitability and sustainable performance, while providing value for consumers and more generally for society at large. UTAS marketing graduates will earn a marketing degree that positions them as preferred candidates for marketing related jobs. Graduates will be able to use their marketing knowledge and skills to support a firms market objectives and contribute to its business performance. Undergraduate marketing at UTAS focuses on the business to consumer environment, with study focusing on the key areas of marketing theory and practice. Marketing is about finding creative solutions to communication problems. You’ll learn how to identify a target audience, develop strategies to reach them, and communicate effectively to drive action.

The Marketing major is available in accelerated study mode.

Recommended study pattern

For students undertaking full-time study the following study pattern is recommended.

Year 1. 8 subjects in first year including: 

• 4 Core subjects
  • TAS-BAA111 People and Organisations
  • TAS-BEA111 Introduction to Markets and the Economy
  • TAS-BEA140 Data Analysis for Business
  • TAS-BFA103 Accountability and Accounting
• 2 Major subjects
  • TAS-BMA101 Introduction to Management
  • TAS-BMA151 Principles of Marketing
• 2 UTAS Electives

Year 2. 8 subjects in second year including: 

• 4 Core subjects
  • TAS-BAA211 Entrepreneurship
  • TAS-BAA215 Business and Corporate Law
  • TAS-BMA202 Business Strategy
  • TAS-BMA250 Managerial Social Responsibility
• 2 Major subjects
  • TAS-BMA258 Services Marketing
  • TAS-BMA262 Consumer Behaviour
• 2 UTAS Electives

Year 3. 8 subjects in third year including: 

• 4 Major subjects
  • TAS-BMA329 Retail Marketing
  • TAS-BMA331 Marketing Research
  • TAS-BMA343 Digital and Social Media Marketing
  • TAS-BMA351 Marketing Management
• 4 UTAS Electives

Award requirements

Satisfactory completion of 24 subjects, as required in the schedule, within 3-7 years from commencement.

Choose your subjects

Majors

The structured marketing major is scaffolded over 3 years beginning as a lecturer-centred learning experience and ending as a student-centred, lifelong learning experience. By the 3rd year students will be applying a marketing philosophy and deepening marketing skills and knowledge through authentic, problem based learning.

Degrees are usually made up of core subjects and electives. Some degrees include a choice of majors, so you can focus your studies on a specialisation.

This list is a general overview. Download the full Degree Guide for more information.

• Year 1

• Year 2

• Year 3

Open Universities Australia is a not-for-profit organisation. You will not pay any fees for using our services.

Indicative total fee $43,450

The amounts shown here are indicative for an Australian citizen studying full-time, which is typically 8 subjects per year.

Fees may vary depending on:

• the subjects you choose
• credit from previous work experience
• your eligibility for government funding loans or subsidies such as HECS-HELP or a Commonwealth supported place.

To learn more, go to Fees or contact a student advisor.

Wherever you are, the University of Tasmania brings its island campus to you through a growing range of online programs across art and design, business, education, health, science, sustainability, technology, and more. It’s never too late to switch things up. Kickstart that career you’ve been dreaming about, or upskill for the one you’re in. You’ll also become a part of the world's leading university on climate action.

Learn more about UTAS.

Explore UTAS courses.

QS Ranking 2024:

20

Times Higher Education Ranking 2024:

19

• Partially completed an undergraduate course at Diploma level or higher (or equivalent). You must have completed at least two subjects of study (equivalent to 25 UTAS credit points) at 100 level or higher and which may include 100 level subjects completed in the UTAS Diploma of University Studies. If you have failed any subjects, your application may be subject to further review before an offer is made; OR
• Completed the UTAS University Preparation Program (or an equivalent qualification offered by an Australian University).

Successful completion of any two OUA open access subjects of study at the equivalent AQF level, unless otherwise specified

Applicants are ranked by ATAR and offers are made based on the number of places available. In 2024, the lowest ATAR to receive an offer into this course was 50.40 The lowest ATAR to receive an offer may change from year to year based on the number of applications we receive.

Applicants who have recently completed senior secondary studies but have not received an ATAR may still be eligible for admission. We will consider your individual subject results on a case-by-case basis when we assess your application.

Successful completion of Certificate IV or higher (or equivalent) in any discipline.

If you’ve completed one of the VET qualifications listed below you are guaranteed both entry and credit into the Bachelor of Business.

• FNS50222 Diploma of Accounting- credit given is 100 credit points
• BSB50420 Diploma of Accounting- credit given is 100 credit points

Applicants without senior secondary, tertiary or VET / TAFE study can complete a personal competency statement. Applicants may be eligible for an offer if they have relevant work and / or life experiences which demonstrate a capacity to succeed in this program.

You may be eligible for advanced standing (i.e. credit) in this degree if you:

• Have completed an award such as a Diploma or Advanced Diploma from the University or another institution
• Are currently studying another Bachelor degree at the University or at another institution;
• Have completed a Bachelor degree at the University or an equivalent award from another institution.

In addition to these formal agreements, we also offer credit for a wide range of other VET qualifications. Generally, you can gain credit for your TAFE/VET study if: 

• It’s in a similar study area as your proposed university study, 
• Is at Diploma of Advanced Diploma level, and 
• It was completed no more than 10 years ago. 

Visit our TAFE and VET students website to learn more about articulation, and how to apply for credit into this degree.

How to apply for credit

• You can apply for a credit/advanced standing as part of the online application process.