Business Strategy
UndergraduateTAS-BMA2022025
Course information for 2025 intake View information for 2024 course intake
Enrol today with instant approval and no entry requirements
- Study method
- 100% online
- Assessments
- 100% online
- Enrol by
- 18 May 2025
- Entry requirements
- No ATAR needed, No prior study
- Duration
- 14 weeks
- Price from
- $3,128
- Upfront cost
- $0
- Loan available
- HECS-HELP and FEE-HELP available
Business Strategy
About this subject
Upon completion of this subject, the student should be able to:
- Critically analyse business strategy theory.
- Identify strategic issues in business.
- Develop innovative and sustainable strategic solutions for a business.
- Communicate complex strategic analysis in written and oral forms.
- Module 1: The External Environment
- What is strategy and why is it important?
- External analysis - understanding the general environment
- The industry environment
- Module 2: The Internal Environment
- The internal environment
- Business-level strategy
- Module 3: Competition, and Working Together
- Competitive dynamics
- Corporate level strategy
- Mergers and acquisitions
- Alliances, networks and cooperative strategy
- Module 4: The Peripheries
- International strategy
- Corporate governance, risk and organisational structures
- Leadership and strategic entrepreneurship
Strategy is concerned with an organisation's long-term direction - with making strategic choices about how to use resources best and align the firm with the operating environment. Business Strategy enhances your knowledge of strategy formulation, implementation and evaluation with a business, and the key contextual factors and managerial decisions that influence this process. The subject develops skills in research, business writing and application to current and future business environments. The subject amalgamates aspects from various management areas and prepares you to practically develop and apply sound business strategy methods. While senior managers, entrepreneurs, and strategic consultants are most concerned with an organisation's strategy, all professionals need to understand strategy. Understanding strategy will allow you to make better workplace decisions, win better support for your initiatives, and improve your chances of gaining appropriate employment.
- Online Quizzes (20%)
- Individual case study (30%)
- Group case study (50%)
For textbook details check your university's handbook, website or learning management system (LMS).
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Entry requirements
No entry requirements
Study load
- 0.125 EFTSL
- This is in the range of 10 to 12 hours of study each week.
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What to study next?
Once you’ve completed this subject it can be credited towards one of the following courses
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Bachelor of Business and Bachelor of Science
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