Public relations courses

The exact topics you study will depend on the public relations course you choose, but you may explore: 

• Public relations theory and best practice 
• Stakeholder and audience management  
• Issues and crisis communications 
• Media relations 
• Marketing and brand awareness 

The difference between public relations and marketing is the goal each discipline has.  

Marketing is about promoting a brand, product, organisation or person to consumers.

Public relations is about influencing public opinion. It can take a lot of different forms, including crisis and media management, brand awareness, consultation and engagement and more. 

You should study public relations if you want to work in a creative field that combines storytelling, strategy, working with people and driving connections and relationships.  

If you’re interested in advertising, business, marketing, or even journalism, studying public relations can be a great way to expand your skill set.  

Studying public relations online comes with many benefits. It offers you the flexibility to work towards your goals without disrupting other important areas of your life, like full-time work, caring responsibilities and family commitments.  

If you’re working in a related field, studying public relations online is a great way to upskill without impacting your employment. You can put what you learn into practice in real time.  

It varies, so make sure you read the course page carefully for all the details. If you don’t meet the specified entry requirements, Open Universities Australia can help you apply for certain public relations courses without an ATAR.  

You can also study single subjects in public relations, communications and journalism without meeting entry requirements. Book a call with us today to learn more. 

Studying public relations can open up a world of different opportunities. Here are just some of the sectors that hire public relations graduates:  

• Corporate brands and organisations  
• Music and entertainment brands 
• Publishing and arts organisations  
• Not-for-profits and charities  
• Government departments 
• Sporting teams  
• Event management organisations 
• Tourism boards and organisations 

Unlike when you study through a traditional university, you can enrol you in most of the undergraduate subjects available through our website instantly. Enrol in the subjects you’re interested in, and as soon as your study materials arrive, you can start learning online.

As you start completing your subjects, you’ll eventually need to apply to your uni to formally enter your degree. Enrolling in subjects is a great way of becoming eligible and applying successfully. Check out the Registering in this degree section on the degree page you're interested in for more information.

Postgraduate subjects are different. Most of them are restricted, meaning you’ll have to apply for entry and be accepted before you can start studying online. You’ll find information about the application process on the postgraduate degree page that you’re interested in.

Enrolling is easy. You can enrol online or over the phone with a student advisor.

You can try a single public relations subject without committing to a whole qualification if you'd like to give the field a test run.

Alternatively, if you’d like to widen your options, consider studying one of these related disciplines. They still cover public relations while also giving you other in-demand skills: 

• Marketing 
• Media studies 
• Journalism  
• Advertising 

Looking for guidance? Contact our friendly student advisors to get personalised one-on-one advice.