Graduate Certificate in Marketing

Graduates of the Graduate Certificate in Marketing will have:

1. specialized knowledge of theory and concepts that underpin the marketing discipline
2. specialized knowledge within the marketing discipline, its related fields and contemporary marketing industry.

Marketing is fast-paced, exciting and always challenging. It is an ideal career if you are creative, analytical and a good communicator. In the Graduate Certificate in Marketing you will gain a solid base of knowledge and expertise in the latest techniques and technologies in consumer behaviour, market research and integrated marketing communications.

Recommended study pattern

As a guide, core subjects in this degree can include:

• Marketing Foundations

• Corporate Communications

• Advanced Consumer Behaviour 

• Brand Strategy and Management

As part of your application, you’ll be guided through how to get the right degree structure in place for you. 

Award requirements

To be eligible for the award of Graduate Certificate in Marketing (GCertMark), a student must acquire 40 credit points for the prescribed courses.

With a network of campuses spanning three cities in South East Queensland, Griffith University is committed to progressive multidisciplinary teaching and research and a valuable online provider with Open Universities Australia. Already attracting students from over one hundred countries, Griffith's dedication to academic excellence is available across Australia through OUA.

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• Hold any Bachelor degree (or equivalent) from a recognised University (or another tertiary education institution of equivalent standing) with a minimum GPA of 4.0 (using a 7.0 point scale).

Have a minimum of five years equivalent full-time professional work experience in a relevant field.

English language requirements apply to International applicants and other applicants whose previous study was undertaken in a language other than English. The minimum English language requirements for such applicants for entry to this program are as follows:

• A minimum overall band score of 6.5 on IELTS (Academic) with no sub-score of less than 6.0
• OR a minimum score of 575 on TOEFL
• OR an internet-based (iBT) TOEFL score of 79 (no sub-score less than 19)
• OR no score less than 3+ in each skill of the ISLPR (conducted by ISLPR Language Services only)
• OR a minimum overall score of 176 (no score less than 169) on C1 Advanced (formerly Cambridge Certificate in Advanced English) or C2 Proficiency (formerly Cambridge Certificate of Proficiency in English)
• OR an overall score of 58 in the Pearson Test of English (Academic) with no score less than 50.

English test results must be no more than two years old.

The Direct Entry Program (DEP) is not available for Domestic students.

Applicants should refer to the English language requirements section of the following University policy for exceptions to these overall requirements:

• Postgraduate Programs Admission Policy

Students who successfully complete the Direct Entry Program (DEP) will satisfy the English Language requirements for this Griffith degree.

Reduce the time it takes to finish your degree. You can apply to Griffith to recognise your prior learning, including:

• Formal learning through courses completed at uni and TAFE.
• Informal learning through workplace experience or volunteer training.
• Non-formal learning through social experiences and hobbies.