Open Universities Australia

Student Hub home (beta)

Plan and enrol

Statements

Apply for special circumstances

Change major, minor or specialisation

Discontinue your degree

Take a leave of absence

Withdraw from subjects

Change your studies

Paper FEE-HELP application form

Provide parent or guardian consent

Complete online forms

Manage your account

Study essentials

Key dates

Access LMS

Architecture & construction

Art & creative design

Business & management

Community services & care

Education & teaching

Engineering

Health & medical science

Humanities & social science

IT & computer science

Law & justice

Media & communication

Psychology & mental health

Science

Search all courses

Explore study online

Undergraduate degrees

Postgraduate courses

University certificates

Pathways and pre-university

Single subjects

Microcredentials

Short courses

Study types

Help me choose a course

Chat with a student advisor

Compare courses

Degrees vs single subjects

Choosing a course

Study online

How OUA works

How to enrol

RPL and credit

Study planning

Minimum age requirements

Textbooks & study materials

Computer requirements

International students

Getting started

Student loans

Study allowances

Commonwealth supported places

Fees

Financial options

Disability support

Elite athletes

Exams

Natural disaster support

Special Circumstances

Study preparation

Student support

Support

Your studies

Advice

13 6736

Study masters degree online with Griffith University through Open Universities Australia. Explore all degrees, subjects and short courses now.

The Master of Marketing/Master of International Tourism and Hospitality Management double degree program will provide you with an understanding of strategic marketing and operational considerations, enabling you to critically analyse and make managerial decisions within the rapidly expanding and dynamic, local/global services and &#39;experience&#39; industry environments. This double degree program enables you to graduate with two postgraduate qualifications at a Masters level and take the next step in your career.The Master of International Tourism and Hospitality Management develops skills essential for managerial-level professionals in the services and &#39;experience&#39; industries that include, advanced business acumen, strategic thinking, high-level people management, leadership skills, resilience, empathy and specialised industry knowledge, with an emphasis on sustainability principles.Learning through flexible course delivery options such as on-campus or online modes, you will deepen your core business skills in areas such as revenue management, finance, marketing, technology integration and digitisation, developing insights and understanding of how to lead in a culturally diverse context.As a graduate, you will emerge as a confident leader, equipped to navigate the complex issues and challenges facing the local/global tourism and hotel industry.The Master of Marketing enables you to develop and build on a solid foundation of marketing principles and industry best practice. You will learn how to apply the latest marketing techniques and technologies to areas such as consumer behaviour, market research and integrated marketing communications. Your studies will also show you how to think strategically about value, positioning and competitive advantage in a global context through branding and digital marketing applications.A highlight of this program is the integration of theory and practical application throughout your study.

Gain the competitive edge with a double degree and take your marketing career anywhere in the world. Get strategic and make confident, informed decisions across the complex global marketplace. Be future-focused. Play in the digital space.

Master of Marketing/Master of International Tourism and Hospitality Management

Marketing is fast-paced, exciting and always challenging. It is an ideal career if you are creative, analytical and a good communicator. You will gain a solid base of knowledge and expertise in the latest techniques and technologies in consumer behaviour, market research and integrated marketing communications.The Master of Marketing program builds on this foundation, where you will learn advanced marketing principles, best practice and new approaches to build customer relationships. Your studies will enable you to think strategically about value, positioning and competitive advantage in a global context through branding and digital marketing applications.

Go well beyond the fundamentals into the arena of market research, brand strategy, and advanced consumer behaviour. Build your confidence to operate beyond the marketing department with influence across the entire business.

Master of Marketing

Consumer Psychology

Digital Marketing

Food and Fibre Markets

Brand Management

Principles and Practices of Marketing

Sport Marketing

Marketing Strategy and Analytics

Advertising and Integrated Marketing Communications

Business Marketing

Sales and Negotiation

Griffith University Masters Degree Marketing Courses & Degrees | Open Universities Australia

Course results for Griffith University Postgraduate Marketing Degrees

Need help choosing a course?

Keep track of your favourites

Create an account