Master of Marketing/Master of International Business

Graduates of a Master of Marketing will have an:

1. Advanced knowledge and a contemporary understanding of existing and emerging marketing methodologies including those relating to branding, advertising and promotion, digital media, consumer behaviour, retailing, services, channels, metrics, strategy and entrepreneurship.
2. Specialised knowledge and understanding of the principles and theory that underpin research within the marketing discipline.

Graduates of the Master of International Business will have an:

1. Advanced knowledge and understanding of current developments and their impact on theoretical and technical international business knowledge.
2. Understanding of the principles and methods that underpin research within the international business discipline.
3. Advanced understanding of organisational learning.

The Master of Marketing/Master of International Business double degree program gives graduates a unique understanding of how to market strategically and create a competitive advantage in today's global economy. This double degree program enables you to graduate with two postgraduate qualifications at a Masters level and take your career to the next level. Our graduates have careers with some of the world's biggest brands and have the skills to work collaboratively with teams located in major cities all over the world.

The Master of Marketing enables you to build on a solid foundation of marketing principles and industry best practice. You will learn how to apply the latest marketing techniques and technologies to areas such as consumer behaviour, market research and integrated marketing communications. Your studies will also show you how to think strategically about value, positioning and competitive advantage in a global context through branding and digital marketing applications.

The Master of International Business will enhance your business acumen in an international context - with a focus on Asia. With a strong emphasis on strategic analysis in different regional contexts, you will develop the thought leadership and modern business skills that are vital in today's global economy. Your studies will enable you to critically examine the social, cultural and political dimensions of global business and how to successfully implement sustainable business practices within this dynamic trade environment.

Recommended study pattern

As a guide, core subjects in this degree can include:

• The Culturally Competent Workforce
• International Business Dynamics
• International Marketing
• Advanced Consumer Behaviour.

As part of your application, you’ll be guided through how to get the right degree structure in place for you.

Award requirements

To be eligible for the award of Master of Marketing/Master of International Business (MMkt/MIntBus), you must successfully complete 160 credit points made up of:

• 160 credit points for the core module.

This degree may be awarded with Distinction where a student achieves a minimum program GPA of 6.5 with no failed courses. The words "This award was achieved with Distinction" will be recorded on the testamur.

Open Universities Australia is a not-for-profit organisation. You will not pay any fees for using our services.

Indicative total fee $65,000

The amounts shown here are indicative for an Australian citizen studying full-time, which is typically 8 subjects per year.

Fees may vary depending on:

• the subjects you choose
• credit from previous work experience
• your eligibility for government funding loans or subsidies such as HECS-HELP or a Commonwealth supported place.

To learn more, go to Fees or contact a student advisor.

With a network of campuses spanning three cities in South East Queensland, Griffith University is committed to progressive multidisciplinary teaching and research and a valuable online provider with Open Universities Australia. Already attracting students from over one hundred countries, Griffith's dedication to academic excellence is available across Australia through OUA.

Learn more about Griffith University.

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QS Ranking 2025:

18

Times Higher Education Ranking 2025:

21

To be eligible for admission to the Master of Marketing/Master of International Business, a student must hold:

• a related Bachelor degree (or equivalent) from a recognised University (or another tertiary education institution of equivalent standing) with a minimum GPA of 4.0 (using a 7.0 scale); ORa related Graduate Certificate (or equivalent) from a recognised University (or another tertiary institution of equivalent standing) with a minimum GPA of 4.0 (using a 7.0 scale).

From 2025:

To be eligible for admission to the Master of Marketing/Master of International Business, you must have:

• A recognised Bachelor degree (or higher) in a *related discipline with a minimum grade point average of 4.0 using a 7.0 scale.

*Related Discipline: Marketing, Advertising, Economics, Communication, International Business,Tourism.

English language requirements apply to International applicants and other applicants whose previous study was undertaken in a language other than English. The minimum English language requirements for such applicants for entry to this program are as follows:

• A minimum overall band score of 6.5 on IELTS (Academic) with no sub-score of less than 6.0
• OR a minimum score of 575 on TOEFL
• OR an internet-based (iBT) TOEFL score of 79 (no sub-score less than 19)
• OR no score less than 3+ in each skill of the ISLPR (conducted by ISLPR Language Services only)
• OR a minimum overall score of 176 (no score less than 169) on C1 Advanced (formerly Cambridge Certificate in Advanced English) or C2 Proficiency (formerly Cambridge Certificate of Proficiency in English)
• OR an overall score of 58 in the Pearson Test of English (Academic) with no score less than 50.

English test results must be no more than two years old.

International students who successfully complete the Direct Entry Program (DEP) will satisfy the English Language requirements for this Griffith degree.

The Direct Entry Program (DEP) is not available for Domestic students.

Reduce the time it takes to finish your degree. You can apply to Griffith to recognise your prior learning, including:

• Formal learning through courses completed at uni and TAFE.
• Informal learning through workplace experience or volunteer training.
• Non-formal learning through social experiences and hobbies.