How to become an advertising specialist
Work on ad campaigns that encourage consumers to buy goods and services or engage with an organisation.
What does an advertising specialist do?
Advertising specialists are responsible for transforming creative ideas into advertising campaigns. They might specialise in advertising channels like digital, tv, radio, and print.
Duties and tasks
- Deliver presentations to existing and prospective clients in order to win business and drive new revenue.
- Liaise between advertising and marketing teams and external clients.
- Work within budgets.
- Plan, develop and create advertising campaigns.
- Project manage various different advertising campaigns.
- Provide strategic analysis and feedback on advertising campaigns.
Industry bodies
- Advertising Foundation of Australia
- Advertising Standards Bureau
- Australian Association of National Advertisers
Related jobs and job titles
- Advertising executive
- Campaign manager
- Marketing professional
- Marketing executive
- Producer
- Product manager
- Recruitment agent
- Sales executive
- Writer and copywriter
Discover degrees
Undergraduate SWI-MCA-DEG
Bachelor of Media and Communication with a Major in Advertising
Undergraduate ECU-MPR-DEG
Undergraduate USQ-CMA-DEG
Undergraduate UNE-MCM-DEG
Discover related subjects
Undergraduate USA-MARK2033
Undergraduate GRF-MKT202
Related degrees
Undergraduate USA-COMM3078
Promotional Communication: Advertising, Publicity and Marketing
Postgraduate GRF-COM120
Step up your career with these resources
![](/-/media/blog/2024/08-august/5-small-business-courses-for-self-starters.jpg?rev=b131f20adf524102b3314a395e64ae94&extension=webp)
5 small business courses for self-starters
Whether you’re a small business owner or plotting away at a side hustle, there are many online business courses to choose from to help you get in touch with your entrepreneurial side and launch your ideas off the ground.
![](/-/media/blog/2024/05-may/humans-of-open-universities-australia.jpg?rev=f4002d046c3342abbcfdc11a06345d2f&extension=webp)
Humans of Open Universities Australia: Meet our Content Lead, Cat
A ‘braided river’ career path, a crystal ball moment from Bill Gates, and a heartfelt letter with complete disregard for the third wall—here's Cat.
![](/-/media/blog/2024/02-february/salary-negotiation.jpg?rev=cf046ef23d334d0fb2031a0cbf59cc51&extension=webp)
How to negotiate a higher salary
Not sure what to say when negotiating your salary? Follow these tips from career strategist Kelly Magowan next time you need to make your case with an employer.
![](/-/media/blog/2023/01-january/is-project-manager-a-good-career.jpg?rev=ee88d176027f466f9433f67ac982b57c&extension=webp)
Is a career in project management right for you?
Do you get a kick out of thinking big and getting things done? You could make a great project manager.
We're here to guide you there
Our student advisors can assist you with enrolment, help you plan your studies, and answer questions about how studying through Open Universities Australia can get you from where you are today, to where you want to be tomorrow.