Master of Management (Marketing)
PostgraduateUSA-MAR-MAS2024
Course information for 2024 intake View information for 2025 course intake
Delivered by marketing consultants for the world’s largest brands
Learn contemporary marketing strategies, essential management skills and specialised areas including data analytics. You’ll explore buyer behaviour, business ethics and more. Gain the expertise to achieve business marketing objectives in any industry.
- Study method
- 100% online
- Assessments
- 100% online
- Credit available
- Yes
- Duration
- Approx. 1.5 years full time or part time equivalent
- Total subjects
- 12
- Available loans
- Australian Higher Education Loan Program (HELP)
Master of Management (Marketing)
About this degree
Develop your knowledge of contemporary management and leadership practice. Enhance your expertise in core areas such as marketing analytics, brand management, and strategic thinking. Learn how to effectively manage marketing teams and achieve key brand awareness and reputational objectives.
- Build your strategic thinking, decision making and leadership skills.
- Benefit from flexible learning arrangements – you can study this degree on campus, 100% online or in mixed mode.
- Learn from experts who advise brands like Procter & Gamble, CBS and Nestlé.
- Gain expert advice from a senior business leader through our Executive Partners Program.
- Gain real-world experience as part of your studies through an internship, student exchange or mentorship opportunity.
- Learn a curriculum informed by above world-class research in Marketing.
- UniSA is a global leader in Brand Management research.
The Master of Management is designed in consultation with our network of industry and professional partners. It is informed by world-class research in management, marketing and business, combining up-to-date theory and the practical application of management models and methods.
With flexible learning arrangements to best suit your individual needs, this degree is delivered face-to-face, 100% online or as a combination of both. There are a range of options available to fast track your learning.
One of only ten in Australia with EQUIS accreditation, UniSA Business is ranked in the top one per cent worldwide1. EQUIS is the world’s leading international accreditation for business schools, awarded by the quality assurance arm of the European Foundation for Management Development (EFMD).
UniSA Business is the only business school in South Australia accredited by both AACSB International (The Association to Advance Collegiate Schools of Business) and EFMD (EQUIS) – the world’s leading accreditation bodies recognising excellence in business education and research at a global level. These dual accreditations demonstrate the high standards we hold across all areas such as teaching, student learning and research, as well as our commitment to continually improving the quality of our programs.
Recommended study pattern
As a guide, core subjects in this degree can include:
- People, Leadership and Performance
- Business Ethics
- Fundamentals of Data Analytics for Business
- Strategic Concepts
Plus there is a selection of electives to chose from. As part of your application, you’ll be guided through how to get the right degree structure in place for you.
Award requirements
To successfully complete the requirements of the Master of Management (Marketing), you must complete eight core courses and four elective courses.
Open Universities Australia is a not-for-profit organisation. You will not pay any fees for using our services.
Indicative total fee $45,000
The amount shown here is indicative for an Australian citizen studying full-time, which is typically 8 subjects per year.
Fees may vary depending on:
- the subjects you choose
- credit from previous work experience
- your eligibility for government funding loans or subsidies such as HECS-HELP or a Commonwealth supported place.
To learn more, go to Fees or contact a student advisor.
The University of South Australia (UniSA) is ranked as one of the best young universities in the world, and is the number one university in Australia for graduate employability. UniSA offers over 200 world-class degrees that are informed by industry and delivered with a highly practical approach to teaching and learning, and is a valuable partner with Open Universities Australia.
Learn more about UniSA.
Explore UniSA courses.
- QS Ranking 2024:
- 21
- Times Higher Education Ranking 2024:
- 21
How to apply
University of South Australia manages enquiries and applications for this degree.
Complete your details and we'll make sure your enquiry is sent to University of South Australia who will contact you to discuss this degree.
Don't worry, we're still here to help you - you'll receive a personalised follow-up from an Open Universities Australia student advisor to make sure you have found the right degree for you.
Entry requirements
Applicants are required to have one of the following:
- A completed bachelor degree in a business related discipline from a recognised higher education institution or equivalent; or
- A completed bachelor degree which includes a major in business, commerce, marketing or management; or
- A completed graduate certificate or higher qualification in a business related discipline from a recognised higher education institution.
If you have previous work experience, or have studied before, you could fast-track your studies by reducing the time it takes to complete your degree.
Career opportunities
With a Master of Management (Marketing) from UniSA, your specialist marketing knowledge and management skills will enable you to work in almost any industry. Graduate ready to lead marketing and communications activity at senior levels of an organisation in roles such as:
- Brand manager: drive brand awareness and growth; manage brand styling and consistency; create and implement a brand strategy across marketing channels
- Marketing manager: Lead marketing teams and their functions; manage marketing strategy and planning, budgets and resources
- Media planner/campaign manager: combine creative thinking with data-driven analysis to target marketing campaigns and segment audiences; identify mediums and channels to build brand awareness and sales
- Social media manager: Manage the social media presence of a brand, product, individual or organisation; oversee social media marketing and advertising; develop strategies to increase reach and effectiveness; create and manage content and evaluate its performance
- Visual communications manager: lead a creative team to realise the artistic vision of marketing strategies; oversee graphic design elements for print, web and other media
- Business development manager: provide advice to businesses and organisations on business plans; give advice on investment, finance, marketing strategies and growth opportunities; analyse domestic and global economic factors on business operations
- Marketing insights manager: interpreting data and reporting on it; making recommendations based on research findings; applying qualitative and quantitative techniques to interpret data
- Digital marketing manager: drive website sales and conversions; optimise website functionality and user experience; implement digital marketing campaigns; analyse website performance and other digital channel initiatives
- Marketing and communications manager: work across all internal and external communication channels including media and publications, social media and digital, and brand awareness
- Account manager: manage client relationships; prepare creative briefs; manage the production of advertising; manage internal and external communications
Australian job snapshots
Data sourced from Australian Jobs 2023.
Role | Earnings | Employment change |
|---|---|---|
Advertising and Marketing Professionals | $75K to $93K | Up 21.3% |
Advertising, Public Relations and Sales Managers | Over $120K | Up 18.5% |
Marketing specialists | N/A^ | N/A^ |
^ There is no data available