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Master of Business (Digital Marketing)
PostgraduateUSQ-DMR-MAS2024
Course information for 2024 intake View information for 2025 course intake
Specialise in digital marketing strategy, tools, and technologies
Dive deep into marketing on digital channels including social media, email, and apps. You’ll build valuable data skills for more informed analysis and tactics. Includes foundational business courses on leadership and economics.
- Study method
- 100% online
- Assessments
- 100% online
- Credit available
- Yes
- Duration
- 2 years full time or part time equivalent
- Total subjects
- 16
- Available loans
- Australian Higher Education Loan Program (HELP)
- CSP available
- Yes
Master of Business (Digital Marketing)
About this degree
Upon completion of the Master of Business, students will be able to:
- Influence organisational adaptability by researching and designing solutions to dynamic issues and changing landscapes by applying a synthesis of established theories and complex specialist knowledge in collaborative teams.
- Master complex informational inputs from a variety of sources and stakeholders to ensure that the interests of others (including organisational, cultural/societal, and environmental) and professional responsibilities are considered and addressed.
- Leverage and integrate the availability of digital technologies and automation relevant in the domain of specialist expertise to drive current and future business performance.
- Communicate specialist knowledge and expert judgements to both specialist and non-specialist audiences to build professional credibility and influence.
- Exercise a growth mindset using independent critical and reflective thinking and self-directed learning to operate as an adaptive and ethical professional.
- Cultivate a professional identity and career trajectory by exhibiting the human capabilities, research skills and knowledge demanded by modern organisations.
- Learn to use your digital skills to analyse, interpret and present data to inform marketing strategies and tactics. Develop the know-how, the experience and the insights to be able to operate in this fast-paced industry. As the focus and importance of big brands understanding the data that drives their customers increases, so too will the demand for marketers skilled in the area of understanding the data and making data-driven decisions and drive real business change. Explore topics such a consumer behaviour, developing marketing strategies, using analytics to inform marketing tactics, and understanding more about marketing tools and technologies.
Recommended study pattern
MGT5100 Harnessing Human Capabilities for the Future of Work
MGT5102 Strategy, Innovation and Business Research
FIN5100 Data and Decision Making
MGT6606 The Ready Business Professional
MGT5101 Adaptive Leadership
MKT5001 Service Experience
MGT5103 Talent Strategy
ECO5000 Managerial Economics
MKT6001 Consumer Behaviour
MKT5100 Digital Marketing Analytics
MKT6101 Marketing Tools and Technologies
MKT6012 Marketing Strategy
4 x ElectivesAward requirements
Completion of 16 units as outlined in the Recommended Study Pattern section.Exit points
Graduate Diploma of Business, Graduate Certificate of BusinessOpen Universities Australia is a not-for-profit organisation. You will not pay any fees for using our services.
Indicative total fee $32,646
The amount shown here is indicative for an Australian citizen studying full-time, which is typically 8 subjects per year.
Fees may vary depending on:
- the subjects you choose
- credit from previous work experience
- your eligibility for government funding loans or subsidies such as HECS-HELP or a Commonwealth supported place.
To learn more, go to Fees or contact a student advisor.
As Australia’s #1 university for graduate starting salary (Good Universities Guide, 2022), University of Southern Queensland is the right place to make real progress. Regardless of your education history, your age or your aspirations, at UniSQ you’ll be inspired by quality learning experiences matched with top resources and research. Having delivered distance and online learning for over 40+ years, UniSQ supports you to learn at your own pace—exactly how it suits you.
Learn more about USQ.
Explore USQ courses.
- QS Ranking 2024:
- 24
- Times Higher Education Ranking 2024:
- 24
Entry requirements
- Completion of an approved Bachelor degree in the area of business, or equivalent, or equivalent minimum of three years professional work experience (at ANZSCO Skill Level 1-3). Proof of meeting the English Language Proficiency requirements is also required.
- Exemptions/credit will be assessed based on the UniSQ Credit and Exemption Procedure. Claims for credit for previous study should be submitted prior to or at the time of enrolment. Each claim will be assessed on individual merit in line with UniSQ policy.
Career opportunities
Australian job snapshots
Data sourced from Australian Jobs 2023.
Role | Earnings | Employment change |
|---|---|---|
Advertising and Marketing Professionals | $75K to $93K | Up 21.3% |
Advertising, Public Relations and Sales Managers | Over $120K | Up 18.5% |
Marketing specialists | N/A^ | N/A^ |
^ There is no data available