Diploma of Business (Marketing)
Undergraduate
TUA-MKT-DIP 2025Course information for 2025 intake View information for 2024 course intake
An intro to marketing principles and trends
Study core business concepts that support good marketing practice. You’ll cover consumer behaviour, advertising, research, and communication. Build a foundation in marketing so you’re ready for work or further business studies. An AMI-accredited course.
- Study method
- 100% online
- Assessments
- 100% online
- Credit available
- Yes
- Duration
- 1 year full time or part time equivalent
- Total subjects
- 8
- Available loans
- Australian Higher Education Loan Program (HELP)
Diploma of Business (Marketing)
About this degree
As one of Australia’s fastest growing universities, we take a progressive approach to learning. Our courses are co-designed, developed and delivered with industry, giving you confidence that you’ll graduate job-ready.
During this course you will:
- Understand the role of marketing across organisations of differing sizes.
- Engage with customers before influencing their behaviour.
- Examine industry trends, responsibilities, needs and opportunities.
- Identify branding opportunities, and what makes a brand unique.
Torrens University's Diploma of Marketing teaches foundational skills for creating exciting marketing campaigns. Gain in-demand practical skills, and apply your learnings with real briefs for real clients. This course comprises seven core subjects and one elective subject and offers a pathway into a Bachelor of Business, as well as a standalone qualification.
Tailor your study to your lifestyle thanks to our innovative digital learning system, accessible from anywhere with 24/7 personalised support. With all your course materials online, and the option to study full or part time, on-campus, online or a blend of both it's all about flexibility.
Course duration: 1 year full time, 2 years part time, 2 trimesters accelerated.
Recommended study pattern
The Diploma of Business (Marketing) course structure is three trimesters (80 credit points) in duration (normal full time).
8 subjects (10 credit points each) is deemed a normal full time load.
Award requirements
To qualify for the degree Diploma of Business (Marketing), students must complete satisfactorily a course of study that comprises seven core subjects and one elective subject, achieving 80 credit points in total.
Open Universities Australia is a not-for-profit organisation. You will not pay any fees for using our services.
Indicative total fee $19,400
The amount shown here is indicative for an Australian citizen studying full-time, which is typically 8 subjects per year.
Fees may vary depending on:
- the subjects you choose
- credit from previous work experience
- your eligibility for government funding loans or subsidies such as HECS-HELP or a Commonwealth supported place.
To learn more, go to Fees or contact a student advisor.
At Torrens University Australia you can tailor your study to suit your lifestyle. Thanks to their innovative digital learning system you’ll gain the ultimate in flexibility, and still receive personalised guidance from academics and access to work placement, mentorship and internship opportunities. Online you can attend live classes or view recorded sessions, connect with lecturers and fellow students, and access content on-demand 24/7.
Learn more about Torrens.
Explore Torrens courses.
How to apply
Torrens University Australia manages enquiries and applications for this degree.
Complete your details and we'll make sure your enquiry is sent to Torrens University Australia who will contact you to discuss this degree.
Don't worry, we're still here to help you - you'll receive a personalised follow-up from an Open Universities Australia student advisor to make sure you have found the right degree for you.
Entry requirements
Torrens University Australia offers flexible entry options and study pathways, whether you’re finishing school, pursuing career progression or looking for a change. Entry requirements for this course includes:
- Successful completion of a Higher Education qualification.
Year 12 (Australian secondary school certificate) or equivalent.
Successful completion of a Vocational qualification (AQF Level 4 or above).
Standard English language requirements apply.
Don’t meet the entry requirements? We have numerous pathway programs to get you started. Contact our Future Student Advisors to learn about alternative entry options.
Torrens University offers pathway opportunities to further your learning.
If you have already completed a qualification you may be able to credit this against a degree with Torrens University, even if it’s from another institution. This is called Recognition of Prior Learning.
Under Torrens University's Recognition of Prior Learning policy, you may be eligible for a reduction in tuition costs if you have previous study and/or work experience.
Our Future Student Advisors will happily walk you through the application process.
Career opportunities
With a Diploma of Business (Marketing), you’ll be well placed to take on an entry-level role in the field, furthering your skills in a real-world environment in a variety of industries. In addition, you’ll have the opportunity to move into a Bachelor of Business where you can specialise in Event Management, Marketing, Sport, Entrepreneurship, Hospitality and Tourism Management.
Potential career paths include:
- Marketing Officer
- Assistant Product Manager
- Assistant Channel Manager
- Assistant Brand Manager
- Sponsorship Coordinator
- Marketing Research Assistant
- Media Planner.
Professional recognition
Australian Marketing Institute (AMI) accredited
This course is accredited by the AMI, so you know it's industry approved.
Australian job snapshots
Data sourced from Australian Jobs 2023.
Role | Earnings | Employment change |
---|---|---|
Advertising and Marketing Professionals | $75K to $93K | Up 21.3% |
Advertising, Public Relations and Sales Managers | Over $120K | Up 18.5% |
Marketing specialists | N/A^ | N/A^ |
^ There is no data available