Bachelor of Media and Communication with a Major in Media Studies

Professional Communication

Build your skills and confidence as a professional communicator.

Intercultural Communication

Learn how to effectively communicate within a multicultural society.

Campaign Planning

Create engaging PR strategies and implement campaigns across multiple platforms.

Writing

Develop industry-specific writing skills that will allow you to effectively engage and influence your audience.

Digital Communities

Explore how social media and online communities impact how we communicate with each other.

On successful completion of this Course students will be able to:

1. Critically execute knowledge, conceptual understanding, technical skills and expertise in the broad field of media and communication.
2. Formulate arguments that draw on and critique the differences between relevant theories and evidence as they pertain to the field of media and communication.
3. Exercise initiative and judgment in planning, problem-solving and decision-making in professional practice and/or scholarship, individually and in collaboration with others.
4. Critically apply creativity and problem-solving in relation to a range of media and communication activities and processes.
5. Recognise and reflect on social, cultural, legal and ethical issues relating to media and communication industries in local and international contexts.
6. Apply a broad understanding of an audience through interpreting and communicating ideas, problems and arguments in a range of media and communication contexts and formats, using the English language.
7. Reflect critically on their performance and/or scholarship and use this to improve their own creative and productive outcomes.
8. Apply research methodology relevant to the field of media and communication.

Taught by industry professionals, this degree will equip you with the skills to create engaging cross-platform content, manage social media accounts, produce digital media projects and write for print, broadcast and digital media.

You will learn professional communications skills to enable you to reach audiences effectively through digital and traditional media.

With this qualification, you will be ready for a range of roles within the media and communications industry, including media content creator, social media manager, communications officer and media analyst.

Recommended study pattern

To qualify for the award of Bachelor of Communication, students must complete 300 credit points comprising of:

5 Core Units of study (62.5 credit points)

8 Units of study from the Media Studies Major (100 credit points)

Plus an additional 11 units of study comprising of electives (137.5 credit points).

Core Units

Introduction to Media Studies (MDA10001)

Professional Communication Practice (COM10007)

Media Content Creation (JOU10007)

Global Media Industries (MDA10008)

Learning and Communicating Online (COM10003).

Media Studies Major

Innovation Cultures: Perspectives on Science and Technology (MDA10006)

Screen Studies: Movies, Television, and Ourselves (MDA10003)

Digital Communities (MDA20009)

Screen Franchising and Innovation (MDA20007)

Global Screen Studies: Beyond Hollywood (MDA30011)

Sports/ Advertising/ Media (MDA20011)

Media and Communications Project A (MDA30006)

Researching Social Media Publics (MDA30012).

Plus there’s a selection of electives to choose from. As part of your application, you’ll be guided through how to get the right degree structure in place for you. 

Award requirements

To qualify for the award of Bachelor of Media and Communication students must complete 300 credit points comprising of:

Introductory Studies:

• Four (4) Core Units of Study (50cp)
• One (1) online core unit of study (12.5cp)*
• Eight (8) units of study from one of the following Media and Communication majors: Advertising, Media Studies or the Public Relations major.

Students may not complete more than 125 cps (normally 10 units) at Introductory Level. A unit of study can only be counted once, where units are shared between majors and/or minors, students must choose an approved alternate.

Open Universities Australia is a not-for-profit organisation. You will not pay any fees for using our services.

Indicative total fee $48,969

The amount shown here is indicative for an Australian citizen studying full-time, which is typically 8 subjects per year.

Fees may vary depending on:

• the subjects you choose
• credit from previous work experience
• your eligibility for government funding loans or subsidies such as HECS-HELP or a Commonwealth supported place.

To learn more, go to Fees or contact a student advisor.

Swinburne University of Technology leads the way with innovative and new ways of teaching, learning and thinking. It offers a wide range of study options, from pre-apprenticeships, undergraduate, postgraduate and PhDs, including online degrees with Open Universities Australia. Swinburne is known for career-oriented education and encouraging lifelong learning.

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Times Higher Education Ranking 2024:

14

Completion or partial completion of an approved tertiary qualification (including diplomas, advanced diplomas, associate degrees and degrees). Additional performance criteria and prerequisite requirements may also apply. Students admitted to the course with prior tertiary studies that satisfy part of the academic requirements of this course may be eligible for academic credit of up to 16 units.

Successful completion of the Victorian Certificate of Education (VCE) or its equivalent, such as an interstate or international Year 12 qualification.

VCE Pre-requisites

• Applicants must meet the associated minimum ATAR score.
• Units 3 and 4 – a study score of at least 30 in English (EAL) or at least 25 in English other than EAL.

Applicants without a formal qualification but with significant and relevant work experience and appropriate English language skills, or a suitable Special Tertiary Admissions Test (STAT) result, will be considered if they can demonstrate that they can undertake the course with a reasonable prospect of success.

International students are required to demonstrate their English proficiency before enrolling into a Swinburne Online degree by undertaking one of the following English language tests; The International English Language Test Score (IELTS) or the Test of English as a Foreign Language (TOEFL) score.

Students admitted to the course with prior tertiary studies that satisfy part of the academic requirements of this course may be eligible for academic credit of up to 16 units.

Credit transfer

Credit is granted in recognition of previous study and/or experience and allows students to gain advanced standing towards their course. Applicants are assessed on a case-by-case basis. Speak to a Course Consultant about applying for credit.

Recognition of Prior Learning

Recognition of Prior Learning (RPL) allows students to gain credit (advanced standing) towards their course in recognition of skills and knowledge gained through work experience, life experience and/or formal training. Applicants are assessed on a case-by-case basis. Speak to a Course Consultant about applying for RPL.