This degree is no longer offered. You may be interested in other courses in Public relations
Bachelor of Communication and Media (Public Relations)
UndergraduateUSQ-CPR-DEG2025
Course information for 2025 intake View information for 2024 course intake
For a communications career in PR
Develop the skills you need to engage communities, manage crises, and advise clients. You’ll study the PR playbook and learn about campaigns, consultation, and content. Manage reputations. Plan events. Become a trusted and reliable PR professional.
- Study method
- 100% online
- Assessments
- 100% online
- Credit available
- Yes
- Duration
- 3 years full time or part time equivalent
- Total subjects
- 24
- Available loans
- Australian Higher Education Loan Program (HELP)
- CSP available
- Yes
Bachelor of Communication and Media (Public Relations)
About this degree
On successful completion of the program, students should be able to:
- Evidence professional knowledge and skills in one or more disciplines which will equip students to be competitive in the regional and global workforce.
- Use creative and critical thinking processes to evaluate multiple sources of evidence, explore new ideas and possibilities, formulate arguments, and apply reasoning and reflection to develop solutions to complex real-world problems.
- Engage independently and collaboratively in informed debates, discussion, and activities to extend and advance effective communication skills in a range of oral, written and digital modes.
- Act as responsible, ethical professionals and global citizens by applying awareness of social responsibility and professional integrity to interactions with other professionals and the wider community.
- Show evidence of skills and capabilities, as well as initiative and resourcefulness, necessary to make a valuable contribution to the professional workplace, and respond to changing industry needs.
- Recognise and apply cultural awareness and tolerance for diversity within team, community and workplace settings.
- Gain key technical skills in Public Relations by participating in hands-on client work and receiving expert support from lecturers who have worked in PR management roles around Australia and the world. We have a Public Relations Advisory Committee consisting of senior national public relations practitioners, dedicated to ensuring our courses remain current and industry focused. Upon graduation, you will gain access to industry accreditation with Public Relations Institute of Australia (PRIA).
Recommended study pattern
Year 1
HAC1000 The Skilful Communicator
PRL1002 The PR Playbook: Practice and Tools
HAC1001 The Professional Self: Building Career Identity
PRL1005 Digital Networks for PR
4 x Electives
Year 2
PRL1006 Crafting PR Content
PRL2002 Community Consultation and Engagement
PRL2012 PR Research and Analytics
HAC2000 Digital Worlds: Human Futures
4 x Electives
Year 3
PRL3005 Reputation, Issues and Crisis
PRL2006 Event Planning and Delivery
PRL3001 Effective PR Campaigns
HAC3001 The Emerging Professional
4 x Electives
Award requirements
Completion of 24 units as outlined in the Recommended Study Pattern section.Exit points
Associate Degree of Communication and Media, Diploma of Professional Photography, Diploma of Professional Communication, Diploma of Arts.
Open Universities Australia is a not-for-profit organisation. You will not pay any fees for using our services.
Indicative first year fee
$16,323
Indicative total fee $48,969
The amounts shown here are indicative for an Australian citizen studying full-time, which is typically 8 subjects per year.
Fees may vary depending on:
- the subjects you choose
- credit from previous work experience
- your eligibility for government funding loans or subsidies such as HECS-HELP or a Commonwealth supported place.
To learn more, go to Fees or contact a student advisor.
As Australia’s #1 university for graduate starting salary (Good Universities Guide, 2022), University of Southern Queensland is the right place to make real progress. Regardless of your education history, your age or your aspirations, at UniSQ you’ll be inspired by quality learning experiences matched with top resources and research. Having delivered distance and online learning for over 40+ years, UniSQ supports you to learn at your own pace—exactly how it suits you.
Learn more about USQ.
Explore USQ courses.
- QS Ranking 2024:
- 24
- Times Higher Education Ranking 2024:
- 24
Entry requirements
- ATAR - 63.00 or equivalent; proof of meeting the English Language Proficiency requirements is also required.
- Completed VET qualifications can be used to derive an ATAR score or Selection Rank which may be used to meet the Entry Requirements for the program. We encourage you to reach out to the UniSQ team to discuss your options further.
- Work and Life experience may be used to derive an ATAR score or Selection Rank which may be used to meet the Entry Requirements for the program. We encourage you to reach out to the UniSQ team to discuss your options further.
- Exemptions/credit will be assessed based on the UniSQ Credit and Exemption Procedure. Claims for credit for previous study should be submitted prior to or at the time of enrolment. Each claim will be assessed on individual merit in line with UniSQ policy.
Career opportunities
Professional recognition
The Bachelor of Communication and Media (Public Relations) is accredited with Communication & Public Relations Australia (CPRA).Australian job snapshots
Data sourced from Australian Jobs 2023.
Role | Earnings | Employment change |
|---|---|---|
Advertising, Public Relations and Sales Managers | Over $120K | Up 18.5% |
Public Relations Managers | N/A^ | N/A^ |
Public Relations Professionals | $93K to $120K | Up 20.8% |
^ There is no data available