Bachelor of Communication and Media (Marketing)
UndergraduateUSQ-CMM-DEG2024
Course information for 2024 intake View information for 2025 course intake
Marketing skills—including digital—for all industries
Become the indispensable business professional who connects customers with goods and services. This online marketing course covers the fundamentals plus consumer psychology, social media, and more. Express your creativity and enjoy a lucrative career.
- Study method
- 100% online
- Assessments
- 100% online
- Credit available
- Yes
- Duration
- 3 years full time or part time equivalent
- Total subjects
- 24
- Available loans
- Australian Higher Education Loan Program (HELP)
- CSP available
- Yes
Bachelor of Communication and Media (Marketing)
About this degree
On successful completion of the program, students should be able to:
- Evidence professional knowledge and skills in one or more disciplines which will equip students to be competitive in the regional and global workforce.
- Use creative and critical thinking processes to evaluate multiple sources of evidence, explore new ideas and possibilities, formulate arguments, and apply reasoning and reflection to develop solutions to complex real-world problems.
- Engage independently and collaboratively in informed debates, discussion, and activities to extend and advance effective communication skills in a range of oral, written and digital modes.
- Act as responsible, ethical professionals and global citizens by applying awareness of social responsibility and professional integrity to interactions with other professionals and the wider community.
- Show evidence of skills and capabilities, as well as initiative and resourcefulness, necessary to make a valuable contribution to the professional workplace, and respond to changing industry needs.
- Recognise and apply cultural awareness and tolerance for diversity within team, community and workplace settings.
- Marketing is a critical tool in industry growth and development. Marketing professionals need to be able to understand consumer behaviour in order to create market value, generate strategies and tap into marketing channels. In this program we emphasise the learning of marketing theories, principles and skills through the combination of theoretical study and practical application. Further, you will develop a skillset to equip you to work as a practising marketer in a range of product and service industries, and you will have an appreciation for global, sustainable and ethical contexts of marketing strategies and practices.
Recommended study pattern
Year 1
HAC1000 The Skilful Communicator
MKT1001 Marketing Fundamentals
HAC1001 The Professional Self: Building Career Identity
MKT1002 Consumer Psychology
4 x Electives
Year 2
MKT2001 Integrated Marketing Communications
MKT2100 Service and Relationship Marketing
MKT2101 Creativity in Marketing
HAC2000 Digital Worlds: Human Futures
4 x Electives
Year 3
MKT3001 Marketing Intelligence
HAC3001 The Emerging Professional
MKT3100 Digital Marketing and Social Media
MKT3101 Emotional Intelligence and Marketing
4 x Electives
Award requirements
Completion of 24 units as outlined in the Recommended Study Pattern section.Exit points
Associate Degree of Communication and Media, Diploma of Professional Photography, Diploma of Professional Communication, Diploma of Arts.
Open Universities Australia is a not-for-profit organisation. You will not pay any fees for using our services.
Indicative total fee $48,969
The amount shown here is indicative for an Australian citizen studying full-time, which is typically 8 subjects per year.
Fees may vary depending on:
- the subjects you choose
- credit from previous work experience
- your eligibility for government funding loans or subsidies such as HECS-HELP or a Commonwealth supported place.
To learn more, go to Fees or contact a student advisor.
As Australia’s #1 university for graduate starting salary (Good Universities Guide, 2022), University of Southern Queensland is the right place to make real progress. Regardless of your education history, your age or your aspirations, at UniSQ you’ll be inspired by quality learning experiences matched with top resources and research. Having delivered distance and online learning for over 40+ years, UniSQ supports you to learn at your own pace—exactly how it suits you.
Learn more about USQ.
Explore USQ courses.
- QS Ranking 2024:
- 24
- Times Higher Education Ranking 2024:
- 24
How to apply
University of Southern Queensland manages enquiries and applications for this degree.
Complete your details and we'll make sure your enquiry is sent to University of Southern Queensland who will contact you to discuss this degree.
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Entry requirements
- ATAR - 63.00 or equivalent; proof of meeting the English Language Proficiency requirements is also required.
- Completed VET qualifications can be used to derive an ATAR score or Selection Rank which may be used to meet the Entry Requirements for the program. We encourage you to reach out to the UniSQ team to discuss your options further.
- Work and Life experience may be used to derive an ATAR score or Selection Rank which may be used to meet the Entry Requirements for the program. We encourage you to reach out to the UniSQ team to discuss your options further.
- Exemptions/credit will be assessed based on the UniSQ Credit and Exemption Procedure. Claims for credit for previous study should be submitted prior to or at the time of enrolment. Each claim will be assessed on individual merit in line with UniSQ policy.
Career opportunities
Australian job snapshots
Data sourced from Australian Jobs 2023.
Role | Earnings | Employment change |
|---|---|---|
Advertising and Marketing Professionals | $75K to $93K | Up 21.3% |
Advertising, Public Relations and Sales Managers | Over $120K | Up 18.5% |
Marketing specialists | N/A^ | N/A^ |
^ There is no data available