Bachelor of Business (Marketing)
UndergraduateTAS-BMK-DEG2024
Course information for 2024 intake View information for 2025 course intake
Combine creativity with strategy in a fast-paced marketing career
Get access to marketing internships that will give you invaluable industry experience and exposure to some of Tasmania's top business minds. Gain skills that involve using creativity, problem solving and strategy to tackle marketing problems.
Enrolments for this course are closed, but you may have other options to start studying now. Book a consultation to learn more.
- Study method
- 100% online
- Assessments
- 100% online
- Credit available
- Yes
- Duration
- 3 years full time or part time equivalent
- Total subjects
- 24
- Available loans
- Australian Higher Education Loan Program (HELP)
- CSP available
- Yes
Bachelor of Business (Marketing)
About this degree
Upon successful completion of this program, students should be able to:
- Acquire and apply discipline specific knowledge and skills related to business and organisations (Discipline Knowledge).
- Communicate information effectively in written and oral forms with a diverse range of stakeholders (Communication Skills).
- Apply critical and analytical skills to the identification and evaluation of complex business problems and draw logical conclusions (Critical Skills).
- Work both independently and collaboratively to achieve agreed team outcomes (Teamwork).
Develop a personal brand as a marketer that employers can’t refuse.
Marketers develop value propositions and creative solutions to link products and services with consumers. You’ll learn how to identify a target market, develop strategies to reach them, and communicate effectively to drive action.
Our Bachelor of Business (Marketing) tasks graduates with the skills to establish and maintain relationships with customers to achieve and sustain a competitive advantage. To compete effectively in an increasingly dynamic global market, you’ll become cognisant of the importance of marketing and how it contributes to the achievement of strategic goals.
The role of marketing is to contribute to organisational profitability and sustainable performance, while providing value for consumers and more generally for society at large. UTAS marketing graduates will earn a marketing degree that positions them as preferred candidates for marketing related jobs. Graduates will be able to use their marketing knowledge and skills to support a firms market objectives and contribute to its business performance. Undergraduate marketing at UTAS focuses on the business to consumer environment, with study focusing on the key areas of marketing theory and practice. The structured marketing major is scaffolded over 3 years beginning as a lecturer-centred learning experience and ending as a student-centred, lifelong learning experience. By the 3rd year students will be applying a marketing philosophy and deepening marketing skills and knowledge through authentic, problem based learning.
Recommended study pattern
For students undertaking full-time study the following study pattern is recommended.
Year 1. 8 subjects in first year including:
- 4 core subjects
- TAS-BAA111 People and Organisations
- TAS-BEA111 Introduction to Markets and the Economy
- TAS-BEA140 Data Analysis for Business
- TAS-BFA103 Accountability and Accounting
- 2 major subjects
- TAS-BMA101 Introduction to Management
- TAS-BMA151 Principles of Marketing
- 2 UTAS electives
Year 2. 8 subjects in second year including:
- 4 core subjects
- TAS-BAA211 Entrepreneurship
- TAS-BAA215 Business and Corporate Law
- TAS-BMA202 Business Strategy
- TAS-BMA250 Managerial Social Responsibility
- 2 major subjects
- TAS-BMA258 Services Marketing
- TAS-BMA262 Consumer Behaviour
- 2 UTAS electives
Year 3. 8 subjects in third year including:
- 4 major subjects
- TAS-BMA329 Retail Marketing
- TAS-BMA331 Marketing Research
- TAS-BMA343 Digital and Social Media Marketing
- TAS-BMA351 Marketing Management
- 4 UTAS electives
Award requirements
Satisfactory completion of 24 subjects, as required in the schedule, within 3-7 years from commencement.
- 4 core subjects
Degrees are usually made up of core subjects and electives. Some degrees include a choice of majors, so you can focus your studies on a specialisation.
This list is a general overview. Download the full Degree Guide for more information.
Open Universities Australia is a not-for-profit organisation. You will not pay any fees for using our services.
Indicative total fee $40,860
The amount shown here is indicative for an Australian citizen studying full-time, which is typically 8 subjects per year.
Fees may vary depending on:
- the subjects you choose
- credit from previous work experience
- your eligibility for government funding loans or subsidies such as HECS-HELP or a Commonwealth supported place.
To learn more, go to Fees or contact a student advisor.
Wherever you are, the University of Tasmania brings its island campus to you through a growing range of online programs across art and design, business, education, health, science, sustainability, technology, and more. It’s never too late to switch things up. Kickstart that career you’ve been dreaming about, or upskill for the one you’re in. You’ll also become a part of the world's leading university on climate action.
Learn more about UTAS.
Explore UTAS courses.
- QS Ranking 2024:
- 20
- Times Higher Education Ranking 2024:
- 19
Entry requirements
- Partially completed an undergraduate course at Diploma level or higher (or equivalent). You must have completed at least two subjects of study (equivalent to 25 UTAS credit points) at 100 level or higher and which may include 100 level subjects completed in the UTAS Diploma of University Studies. If you have failed any subjects, your application may be subject to further review before an offer is made; OR
- Completed the UTAS University Preparation Program (or an equivalent qualification offered by an Australian University).
Successful completion of any two OUA open access subjects of study at the equivalent AQF level, unless otherwise specified
This course uses ATAR and equivalent ranks as part of the admission process. In 2024, the minimum ATAR required is 50.
Applicants who have recently completed senior secondary studies but have not received an ATAR may still be eligible for admission. We will consider your individual subject results on a case-by-case basis when we assess your application.
Successful completion of Certificate IV or higher (or equivalent) in any discipline
Applicants without senior secondary, tertiary or VET / TAFE study can complete a personal competency statement. Applicants may be eligible for an offer if they have relevant work and / or life experiences which demonstrate a capacity to succeed in this program.
You may be eligible for advanced standing (i.e. credit) in this degree if you:
- Have completed an award such as a Diploma or Advanced Diploma from the University or another institution;
- Are currently studying another Bachelor degree at the University or at another institution;
- Have completed a Bachelor degree at the University or an equivalent award from another institution.
The following qualifications are recognised articulating admissions pathways into the B3A Bachelor of Business:
- Diploma of Applied Business
- Associate Degree in Applied Business
- Diploma of Hospitality Management
- Advanced Diploma of Hospitality Management
- Diploma of Marketing & Communication
- Advanced Diploma of Marketing & Communication
- Diploma of Travel and Tourism
- Advanced Diploma of Travel and Tourism
- Diploma of University Studies
- Associate Degree in University Studies
Career opportunities
Our graduates leave their degree with exciting and diverse career opportunities. 80% of our undergraduate business students find employment within four months of graduating^, above the national average. A Bachelor of Business opens up exciting career opportunities for students. With a strong foundation in business principles and a diverse skill set, you can pursue a wide range of professional paths. One option is to enter the corporate world, where graduates can find rewarding positions in finance, marketing, human resources, operations, and strategic management. Another avenue is entrepreneurship, where you can leverage your business knowledge for your startups. You can also explore careers in nonprofit organisations and government agencies.
Graduates will be equipped for work in areas such as: social media and digital marketing, advertising and promotion, customer relationship management, market research, retail and customer service, brand and product management, etc. Graduates can expect to gain employment in positions such as: Marketing Officer, Marketing Coordinator, Marketing Consultant, Communications Officer, Market Research Specialist, Customer Service Specialist, Sales Executive, Sales representative, sales support Events Marketing/Promotions Assistant, and Social media and digital marketing officer.
Here are some of the careers projected to grow into 2026*:
- Advertising and Marketing Professionals 11.4%
- Advertising, Public Relations and Sales Managers 4.4%
^ 2022 Graduate Outcomes Survey
*Source: ABS Labour Force Survey, National Skills Commission trend data to May 2022 and projections to 2026.
Professional recognition
Graduates of this course can apply for membership through the Australian Marketing Institute.
Australian job snapshots
Data sourced from Australian Jobs 2023.
Role | Earnings | Employment change |
|---|---|---|
Advertising and Marketing Professionals | $75K to $93K | Up 21.3% |
Advertising, Public Relations and Sales Managers | Over $120K | Up 18.5% |
Marketing specialists | N/A^ | N/A^ |
^ There is no data available
Degree FAQs
How long does it take to finish an online degree?
That's up to you! Because we let you choose when to study online, you can actually pick up and pause study when it suits you. Many universities have a set time you need to complete your degree within. For some this is up to 10 years, and for others there is no limit.
There are some degrees that are stricter about when you can take breaks, and about how many years you can take to complete your degree. Please always check with your uni what the limits are.
As a general guide, Commonwealth supported place students have 10 years to finish their undergraduate degree through OUA, However, if you're studying with Griffith University, there's a limit of 8 years to complete your studies. If you want to take a break that lasts more than two study terms, you'll need to apply for a leave of absence. You can apply for a leave of absence for up to 12 months, as long as you complete your studies within the maximum time allowed for your degree.
If you're studying with Macquarie University, with the exception of certain degrees, there's no limit to how long you can take. But, please check with Macquarie Student Administration to be sure.
If you're studying with the University of Adelaide, you have up to 9 years to complete your undergraduate degree and graduate.
If you're studying with La Trobe University and want to take a break of minimum 1 study term, you must apply for leave of absence to avoid being inadvertently withdrawn from your degree.
Through OUA, you can study all year round, so it's possible to fast-track and finish up sooner than studying at a traditional uni would allow. That said, you need to spend around 12 hours a week on each undergraduate subject you do, so taking on extra work to finish ahead of time can be challenging.
How can I pay for my studies?
You may be eligible for a HELP loan from the Australian government, depending on your citizenship status and where you'll be living during your studies. You can also pay upfront with your credit card.
Payment options are explained in Fees, and you can contact a student advisor for more information.
How does studying through Open Universities Australia work?
You might find learning through OUA a little different to how you've studied in the past. It can take time to develop the skills you need for independent online study.
We connect you with subjects and degrees that are taught by leading Australian universities. You can complete single subjects, or follow a degree structure to work towards a specific qualification. Subjects are offered in several study terms throughout the year, so you can choose to study part-time or full-time, continuously or with breaks.
We help you find the subjects or degree that's right for you, and we handle your enrolment in uni and some administration. Your uni sends you your study materials and deals with all academic matters. They're also in charge of your assessment and graduation. If you go on to complete a degree, you'll graduate from the uni offering your degree, for example, RMIT University or Griffith University.
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When is my cut-off date for enrolment?
Our close of enrolment times vary. You can check the cut-off dates for upcoming study terms by visiting Key dates.
Why should I study online through Open Universities Australia?
There are a lot of reasons to study your course online through us.
You can enrol without entry requirements
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You have total control over how you study
Upskill without committing to a whole degree upfront. Or enrol in a full degree, but take it a subject at a time. We'll introduce you to flexible study options you didn't even know about, so you can fit uni around what matters to you.You'll graduate with the same qualification as an on-campus student
Once you enrol through us, you'll study online with the university that provides your degree. This means that when you complete your qualification, you'll graduate with the same degree as on-campus students.We'll help you navigate the university world
Our friendly student advisors will be your guide every step of the enrolment journey. They'll help you compare universities, choose a course, provide documentation and understand your finance options.
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Here at Open Universities Australia, we make enrolling online as straightforward as possible. To get started, find the course for you by browsing the options on this page. You can also compare different qualifications using our handy comparison tool, or request help from one of our student advisors.
When you've made your choice, click 'Apply now' on the relevant course page and follow the prompts to begin your enrolment. We'll ask you to supply some supporting documentation, including proof of your identity, your tax file number, and a unique student identifier (USI) during this process.
Your university will get in touch with you via email to confirm whether or not your application has been successful.
If you get stuck at any time, reach out to a student advisor and we'll talk you through it.
You can also take a look at our online self-service enrolling instructions.