Bachelor of Applied Business (Marketing)

Our mission is to bridge the gap between education and industry by delivering a flexible and achievable degree with real career impact. Graduates will have broad and coherent knowledge of marketing fundamentals and how they have evolved within the modern digital landscape.

During this course you will:

1. Develop the skills required to self-start and self-manage work projects, including within digital environments. Students will gain strong self-directed learning skills through the online delivery, strongly positioning them for lifelong learning.
2. Gain the ability to identify, analyse and solve management challenges within both new and established organisations, fusing both traditional and modern approaches towards achieving the best possible outcome.
3. Develop the skills to create and design compelling brands and rapid rebranding strategies.
4. Develop a coherent knowledge and an ability to Identify growth opportunities in relevant markets.
5. Develop skills specific to the program specialism required to be able to apply learnings in a real-world context.

The online degree tailored for your career and busy schedule. Students participate in online self-directed learning experiences and given opportunities to bring together relevant theories and concepts, real world practice, and personal reflection to tackle real world business issues and problems. As a result, students develop analytical, evaluation, communication, team and leadership skills through self-reflection discovery and peer assisted learning.

Graduate with a Torrens University degree, enriched by the extra support from Ducere Global Business School. Added benefits of the partnership provide students with exclusive insights to 250+ Global Leaders (including learnings from Prime Ministers, Fortune-500 CEOs, and more), 100% applied online model with NO exams, and receive additional support as you need from a dedicated Graduate Coach.

Recommended study pattern

18 Core Subjects 

• Fundamentals of Management
• Fundamentals of Marketing
• Fundamentals of Entrepreneurship
• Fundamentals of Project Management
• Fundamentals of Leadership
• Competitive Market Positioning
• Product Management
• Corporate Social Responsibility
• Digital Business and Disruption
• Managing Money and Finance
• Practising Leadership
• Design Thinking for Business
• Big Data
• Market Research
• Advanced Digital Marketing
• Integrated Marketing Communications
• Marketing of Services
• Marketing Strategy and Planning.

Choose 6 electives to design your degree around your passions and interests, with subjects in Innovation, Entrepreneurship, Management, Strategy, Planning and Stakeholder Management. Contact an Enrolment Advisor for a full list of subject options. 

Award requirements

Students are required to complete18 core subjects and 6 elective subjects to be eligible for the Bachelor of Applied Business (Marketing).

Exit points

Need a study break? Get your hard work recognised with formal qualification early exit options. Exit options for this course includes:

• Associate Degree in Applied Business (Marketing)
• Diploma of Applied Business (Marketing).

Open Universities Australia is a not-for-profit organisation. You will not pay any fees for using our services.

Indicative total fee $55,680

The amounts shown here are indicative for an Australian citizen studying full-time, which is typically 8 subjects per year.

Fees may vary depending on:

• the subjects you choose
• credit from previous work experience
• your eligibility for government funding loans or subsidies such as HECS-HELP or a Commonwealth supported place.

To learn more, go to Fees or contact a student advisor.

At Torrens University Australia you can tailor your study to suit your lifestyle. Thanks to their innovative digital learning system you’ll gain the ultimate in flexibility, and still receive personalised guidance from academics and access to work placement, mentorship and internship opportunities. Online you can attend live classes or view recorded sessions, connect with lecturers and fellow students, and access content on-demand 24/7.

Learn more about Torrens.

Explore Torrens courses.

Successful completion of a Higher Education or Vocational (AQF Level 4+) qualification.

Year 12 (or equivalent) - No ATAR required!

Demonstrated experience through employment and learning.

Standard English language requirements apply.

Torrens University offers pathway opportunities to further your learning. If you have already completed a qualification you may be able to credit this against a degree with Torrens University, even if it’s from another institution. This is called Recognition of Prior Learning. Under Torrens University's Recognition of Prior Learning policy, you may be eligible for a reduction in tuition costs if you have previous study and/or work experience. Discuss your prior learning with our Enrolment Advisors. Use your management experience as an entry point.