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Study postgraduate online with Curtin University through Open Universities Australia. Explore all degrees, subjects and short courses now.

Organisational Culture

Communication, Culture and Indigenous Perspectives in Business

Consumer Psychology

Lean Thinking

Professional Communication

Introduction to Construction Business Management

Organisational Entrepreneurship

Retailing

Applied Business Foundations

Entrepreneurship for Social and Market Impact

This unit addresses the role of culture in business and management. Students begin by considering two well-known models of culture proposed by Hofstede and Trompenaars and Hampden-Turner. After summarising these models students will consider the specific implications for business and management to which they lead. Student then consider cultural influences in the context of organisational behaviour, and in particular work motivation, the relationship between the individual and the organisation (e.g., organisational commitment and justice), negotiation and disputes, teams, leadership, and expatriate management.
Please Note: If it’s your first time studying a Curtin University subject you’ll need to complete their compulsory ‘Academic Integrity Program’. It only takes two hours to complete online, and provides you with vital information about studying with Curtin University. The Academic Integrity Program is compulsory, so if it’s not completed your subject grades will be withheld.
Find out more about the <a href="https://www.curtin.edu.au/students/essentials/rights/academic-integrity/aip/" target="_blank">Academic Integrity module</a>.

Calling on psychology theory and practice, explore culture’s influence on business and management. From the way businesses are structured, through to what motivates people to work, deep dive into the relationship between leadership and culture.

This subject considers how psychology helps us to understand consumer’s attitudes and their consumption behaviour. Module 1 overviews 10 fundamental principles concerning human perception, learning, and memory, and outlines some basic ways in which each relates to consumer behaviour. Module 2 considers consumer decision-making, with particular focus on heuristics and attitude change. Module 3 considers consumer’s personality in terms of the five-factor model and also addresses consumer innovativeness. Module 4 considers consumers as members of social groups, addressing conformity, social identity, fashion, and opinion leadership. Module 5 describes market segmentation with particular emphasis on psychographic strategies as the basis of understanding why market segments should behave the way they do. Module 6 describes psychological research on how physical retail and leisure environments can themselves influence consumer behaviour, influencing consumer’s propensity to approach these environments, their time perception, and their willingness to cooperate with calls to action therein. Module 7 addresses cross-cultural issues, focussing on how dimensions of culture correlate with various consumption attitudes and behaviours. Module 8 addresses two contemporary topics in consumer psychology, namely ethical and sustainable consumption, and trust in online retailers.
Please Note: If it’s your first time studying a Curtin University subject you’ll need to complete their compulsory ‘Academic Integrity Program’. It only takes two hours to complete online, and provides you with vital information about studying with Curtin University. The Academic Integrity Program is compulsory, so if it’s not completed your subject grades will be withheld.
Find out more about the <a href="https://www.curtin.edu.au/students/essentials/rights/academic-integrity/aip/" target="_blank">Academic Integrity module</a>.

Dive into consumers’ minds as you learn what drives consumption. Study human perception, memory, cues that subconsciously move us to make decisions, and what leads to attitude change. Find out what it takes to influence behaviour.

This subject provides students with knowledge and skills relating to evidence-informed practice with particular client groups and presenting issues within business and management psychology. Students will engage with and evaluate contemporary best practice evidence in selected areas. Students will undertake a research project to answer a question about a specific area of business psychology.Please Note: If it’s your first time studying a Curtin University subject you’ll need to complete their compulsory ‘Academic Integrity Program’. It only takes two hours to complete online, and provides you with vital information about studying with Curtin University. The Academic Integrity Program is compulsory, so if it’s not completed your subject grades will be withheld.Find out more about the <a href="https://www.curtin.edu.au/students/essentials/rights/academic-integrity/aip/" target="_blank">Academic Integrity module</a>.

Systematic Review in Business Psychology

Curtin University Postgraduate Business Subjects | Open Universities Australia

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