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Study undergraduate certificate online with University of Tasmania through Open Universities Australia. Explore all degrees, subjects and short courses now.

The Undergraduate Certificate in Marketing Analytics will provide you with a comprehensive understanding of the principles and techniques used in marketing analytics. This program is intended for individuals who want to gain the practical skills and knowledge necessary to work in marketing analytics, digital marketing, social media marketing, big data analytics, and related fields.You will be introduced to marketing and marketing analytics, including an overview of the key concepts and tools used in this field ). You will then dive deeper into data analysis techniques (descriptive statistics, inferential statistics, and predictive statistics), learning how to use statistical software to manipulate and analyse data (Tableau, R and Excel). You will also explore the different types of data used in marketing analytics, including customer data, market research data, and web analytics data.Throughout the program, you will have the opportunity to work on projects using real-world data to develop marketing strategies and analyse results. You will also have the opportunity to work with industry professionals, learning about the latest trends and best practices in marketing analytics.Upon graduation, you will have a strong foundation in marketing analytics and be well-equipped to pursue a variety of career paths in marketing, analytics, or related fields. You will be able to use data analysis techniques to develop marketing strategies, understand consumer behaviour, and design market research studies. You will also have practical experience with industry-standard tools and software, making you an attractive candidate to potential employers.

Build competitive data skills and see where they fit in the world of digital marketing. Topics include marketing research and consumer behaviour. Gain practical experience with industry-standard tools. Unlock doors to further study and a marketing career.

Undergraduate Certificate in Marketing Analytics

Digital Marketing

Brand Management

Digital and Social Media Marketing

Integrated Marketing Communications

This subject covers the area of digital and social media marketing. Businesses are increasingly confronted with the need to adapt to a real-time digital environment. This subject focuses on providing students with a comprehensive understanding of the evolution and the role of traditional advertising versus digital advertising. You will learn the fundamentals of digital and social media marketing and learn how to develop digital marketing strategies to create engaging and effective marketing content. This approach to digital and social media marketing planning considers the strategic use of a range of media.In undertaking this subject, you will focus on a digital and social media marketing approach to marketing communications that considers how the integration of messages may achieve maximum impact, primarily through the coordinated use of a range of traditional and digital advertising tools (e.g. Facebook, Instagram, LinkedIn, TikTok, Pinterest, and more).The subject is placed in the context of more digital and social media marketing issues faced by organisations of all sizes including the establishment of objectives, budgeting and organising for effective coordination and delivery of digital promotional messages.You will find that understanding the complexities and issues involved in digital and social media marketing will be of value to you when making both marketing and general business decisions in the future.

University of Tasmania Undergraduate Certificate Digital marketing Courses & Degrees | Open Universities Australia

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