Strategic Management
PostgraduateTAS-JNB7392025
Previously TAS-JNB519
Course information for 2025 intake View information for 2024 course intake
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- Study method
- 100% online
- Assessments
- 100% online
- Enrol by
- 16 Feb 2025
- Entry requirements
- No ATAR needed, No prior study
- Duration
- 14 weeks
- Price from
- $3,054
- Upfront cost
- $0
- Loan available
- FEE-HELP available
Strategic Management
About this subject
Upon successful completion of this subject, students should be able to:
- Discuss the nature and dynamics of the strategy formulation, implementation and evaluation processes in networked industries.
- Identify and develop key statements that encapsulate the organisation’s strategic purpose and performance.
- Evaluate and recommend improvements to the strategic response planned by an organisation operating in a networked industry.
- The strategic management process (a systems perspective)
- Strategic direction and leadership (mission, vision and core values)
- Strategic analysis of internal resources and the value chain creation system
- Strategic analysis of environmental influences and the value chain creation system
- Corporate goals and objectives
- Strategy analysis and choice (the corporate level system)
- Strategy implementation planning: management issues
- Strategy implementation planning: functional level issues
- Strategic control: conclusion
Discover how a truck driver reinvented shipping! This subject introduces you to the theory and practice of strategic management, focusing on strategic thinking and decision making in a networked industry. Throughout your study you will be asked to place yourself in the position of a strategic manager and to use your creativity and ingenuity in mapping out strategic directions that will help transport and logistics organisations maintain a competitive edge. To assist you meet this challenge, we will discuss in detail the various stages of the strategic management process.
To demonstrate how the process works in practice, we will use transport and logistics (T&L) examples such as how Ports differentiate their strategic position, how Orient Overseas Container Line (OOCL) weathers the storm and why one airline succeeded in strategic growth in contrast to another airline whose strategic decisions resulted in their downfall. Use what you learn about the process as a foundation, but always remember that mechanically following a process or technique, however well tried and tested, is no substitute for creative thinking!
As postgraduate students, you are expected and encouraged to be creative and conceptual in applying strategic management theory to the uniqueness of the T&L industry. The key lies in how well you, as a strategic manager, can make opportunities out of threats and devise ingenious ways of making them work. As an employee, how you prefer to be treated is worth remembering as you proceed through the Modules. Consider also what you regard as ‘common sense’.
- Facilitated Online Discussion (20%)
- Strategic Analysis and Plan (40%)
- Strategic Analysis, Implementation and Control (40%)
For textbook details check your university's handbook, website or learning management system (LMS).
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Entry requirements
No entry requirements
Study load
- 0.125 EFTSL
- This is in the range of 10 to 12 hours of study each week.
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What to study next?
Once you’ve completed this subject it can be credited towards one of the following courses
Master of Business Administration in Maritime Management
PostgraduateTAS-BAM-MAS
Graduate Certificate in Maritime Management
PostgraduateTAS-MLO-GCE
Graduate Diploma of Global Logistics and Supply Chain Management
PostgraduateTAS-GLS-GDI
Graduate Diploma of Maritime Management
PostgraduateTAS-MMG-GDI
Master of Global Logistics and Supply Chain Management
PostgraduateTAS-GSM-MAS
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