Market Research and Decision-Making
PostgraduateTAS-BMA6112024
Course information for 2024 intake View information for 2025 course intake
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- Study method
- 100% online
- Assessments
- 100% online
- Entry requirements
- Part of a degree
- Duration
- 14 weeks
- Loan available
- FEE-HELP available
Market Research and Decision-Making
About this subject
Upon completion of this subject, the student should be able to:
- Explain the theories and principles of market research and compare different approaches
- Develop and implement a market research plan to solve marketing problem
- Apply and appraise the ethical issues associated with the market research process
- Overview of Market Research
- The Market Research Process and Marketing Decisions
- Interviews and Focus Groups
- Observation: Using Qualitative Data
- Measurement and Questionnaire Design
- Surveys and Sampling
- Experiments and Test Markets
- Data Preparation and Preliminary Analyses
- Data Analysis: Testing for Difference; Testing for Association
- Preparing and Presenting Results
- SPSS Revision
Businesses are changing constantly, and markets are moving at a rapid pace. This means that market research is critical for keeping abreast of such changes. Market research comprises a critical facet of marketing practice; playing a central role in supporting marketing management, business decision-making and helping to solve business problems. Market research is the key to identifying market opportunities and underpins the ability of a firm to make sound decisions.
This subject will develop your knowledge of market research principles: the main methods used in market research, and their role in supporting marketing decision making. You will develop knowledge, critical analysis, and creative thinking to define market research problems, data measurement, questionnaire design, sampling, data collection, and data analysis and presentation of results to support marketing decisions. This subject will enable you to undertake market research and develop skills in making decisions based on market research data, solve marketing problems, use statistical software and develop your written communication.
- Online tests (30%)
- Market Research Plan (30%)
- Marketing Research Report (40%)
For textbook details check your university's handbook, website or learning management system (LMS).
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Entry requirements
To enrol in this subject, you must be admitted into a degree.
Prior study
To help set you up for success before you start this subject, we suggest completing or having equivalent knowledge in:
Additional requirements
- Other requirements - Teaching Arrangement: 4 x 3-hr Workshops
Study load
- 0.125 EFTSL
- This is in the range of 10 to 12 hours of study each week.
Equivalent full time study load (EFTSL) is one way to calculate your study load. One (1.0) EFTSL is equivalent to a full-time study load for one year.
Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.