Introduction to Strategic Communication

About this subject

• What you'll learn

  Upon completion of this subject, the student should be able to:

  1. Critically evaluate media content using media and communication concepts and methods.
  2. Apply these concepts to a range of media production projects drawn from political, business and environment fields, and a range of cultural perspectives.
  3. Effectively and ethically communicate in a variety of scholarly and professional formats.
  4. Critically evaluate and discuss your media production experiences and the content you have produced in the context of major theories and key concepts in media and communication.

• Topics covered

• Description

• Assessments

• Textbooks

• About University of Tasmania

Entry requirements

Part of a degree

To enrol in this subject you must be accepted into one of the following degrees:

Core

• TAS-ASC-GDI-2025 - Graduate Diploma of Advanced Practice (Strategic Communication)
• TAS-ASC-MAS-2025 - Master of Advanced Practice (Strategic Communication)
• TAS-SCM-GDI-2025 - Graduate Diploma of Strategic Communication

Additional requirements

• Other requirements - Teaching Arrangement: Weekly online content, consisting of pre-recorded lectures, discussions, readings and activities.

Study load

0.125 EFTSL

This is in the range of 10 to 12 hours of study each week.

Equivalent full time study load (EFTSL) is one way to calculate your study load. One (1.0) EFTSL is equivalent to a full-time study load for one year.

Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.