Economics of Business Strategy
UndergraduateTAS-BEA2052024
Course information for 2024 intake View information for 2025 course intake
Enrolments for this course are closed, but you may have other options to start studying now. Book a consultation to learn more.
- Study method
- 100% online
- Assessments
- 100% online
- Entry requirements
- No ATAR needed, No prior study
- Duration
- 14 weeks
- Loan available
- HECS-HELP and FEE-HELP available
Economics of Business Strategy
About this subject
Upon completion of this subject, the student should be able to:
- Define and interpret key concepts in business strategy.
- Identify and apply appropriate economic concepts and theories to the analysis of business strategy.
- Use economic models to analyse business strategies and effectively communicate conclusions supported by evidence.
- Module 1: (1) What is Industrial Organisation and Business Strategy? (2) Introduction to the analysis of firms
- Module 2: Perfect Competition: Markets and Firms
- Module 3: Monopoly and Market Power
- Module 4: Pricing strategies Part 1
- Module 5: Pricing Strategies Part 2
- Module 6: Advertising
- Module 7: Introduction to Strategic Interaction Between Firms
- Module 8: (1) Introduction to Game Theory (2) Cournot Model
- Module 9: Economics of collusion; price fixing
- Module 10: Economics of Mergers
- Module 11: Vertical Integration and Restrictions
- Module 12: Economics of Information Part 1
- Module 12: Economics of Information Part 2
The aim of this subject is to introduce students to the economic theory of business strategy and its implications for modern markets. The foundation theories of monopoly and perfect competition are reviewed, and their implications for markets are analysed. A brief introduction to game theory is presented, which allows the rigorous analysis of the strategic interaction between businesses in imperfect markets. Students will apply economic principles to study strategic pricing, horizontal and vertical mergers, strategic entry deterrence, tying and bundling, advertising and innovation. Upon completion of the subject, students will have gained the tools and knowledge to analyse and evaluate contemporary business strategies.
- Take Home Assignments (x 2) (40%)
- Presentation (40%)
- Written Presentation Proposal (20%)
For textbook details check your university's handbook, website or learning management system (LMS).
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Entry requirements
No entry requirements
Additional requirements
- Other requirements - Teaching Arrangement: 2-hour fortnightly workshops, plus online content.
Study load
- 0.125 EFTSL
- This is in the range of 10 to 12 hours of study each week.
Equivalent full time study load (EFTSL) is one way to calculate your study load. One (1.0) EFTSL is equivalent to a full-time study load for one year.
Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.
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What to study next?
Once you’ve completed this subject it can be credited towards one of the following courses
Bachelor of Business (Business Economics)
UndergraduateTAS-BBE-DEG
Bachelor of Business and Bachelor of Psychological Science
UndergraduateTAS-BPS-DEG
Bachelor of Psychological Science and Bachelor of Economics
UndergraduateTAS-PEC-DEG
Bachelor of Business and Bachelor of Economics
UndergraduateTAS-BEC-DEG
Bachelor of Business and Bachelor of Science
UndergraduateTAS-BBS-DEG
UndergraduateTAS-ECO-DEG
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