Public Relations Theory and Practice
UndergraduateUSA-COMM10762024
Course information for 2024 intake View information for 2025 course intake
Ever wondered how organisations control their public image? In this introduction to PR, you’ll debunk the myths others hold about the industry while covering fundamental theory. Understand why organisations represent themselves the way they do.
Enrolments for this course are closed, but you may have other options to start studying now. Book a consultation to learn more.
- Study method
- 100% online
- Assessments
- 100% online
- Entry requirements
- No ATAR needed, No prior study
- Duration
- 10 weeks
- Loan available
- FEE-HELP available
Public Relations Theory and Practice
About this subject
By the end of this 10-week course, you’ll be able to:
- Demonstrate an understanding of Public Relations and organisational communication concepts, theories and contexts and the importance of professional ethics.
- Demonstrate an understanding of the Public Relations and organisational communication industry and diversity of its practice.
- Demonstrate skills in identifying Public Relations and organisational communication problems or opportunities.
- Recognise and apply Public Relations and organisational communication theories to problems or opportunities.
- Exercise foundational skills in writing for traditional and new media.
- Busting the myths: The history and practice of public relations
- Stakeholder, publics, and public opinion
- Grounding Public Relations in theory
- Corporate Public Relations and internal communication
- Not-for-profit PR and Corporate Social Responsibility
- Government Public Relations
- Issues and crisis communication management
- Public Relations campaigns: research and the planning process
- Media management and content management
- The impact of the changing landscape of public relations
There are many misunderstandings of the role of public relations in society. This course debunks the myths and dispels commonly held beliefs people have of PR. The wide range of ideas, concepts and skills you’ll learn can be applied to any organisation, no matter what industry you choose to work in.
Learn about the specific functions of PR in a corporate context and outline the requirements of a crisis communication plan. During your course, you’ll have the opportunity to put your learning into practice by developing a PR campaign based on a real-life scenario.
UniSA Online’s 10-week short courses give you the flexibility to upskill in a certain area, stay current with developments in your field, diversify your knowledge, or even explore a new direction in your career – without having to commit to the time and cost of a full university degree.
Delivered 100% online, you’ll be able to study where and when it suits you. Access online academic and student support seven days a week, fit study around work and life commitments, view learning resources 24/7, and log in to the interactive online environment anywhere, any time and on any device.
This is a first-year course from UniSA Online’s Bachelor of Communication degree.
Should your course have an exam it will be scheduled for Australian Central Standard Time or Australian Central Daylight Time, depending on the time of the year.
- Continuous Assessment (60%)
- Project (40%)
For textbook details check your university's handbook, website or learning management system (LMS).
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Entry requirements
No entry requirements
Additional requirements
- Other requirements - Students must be aged 17 or older by the time teaching commences for their course of study, in accordance with UniSA’s Selection and entry to programs policy
Study load
- 0.125 EFTSL
- This is in the range of 10 to 12 hours of study each week.
Equivalent full time study load (EFTSL) is one way to calculate your study load. One (1.0) EFTSL is equivalent to a full-time study load for one year.
Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.
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