Marketing Analytics
UndergraduateUSA-MARK20342024
Course information for 2024 intake View information for 2025 course intake
Enrolments for this course are closed, but you may have other options to start studying now. Book a consultation to learn more.
- Study method
- 100% online
- Assessments
- 100% online
- Entry requirements
- No ATAR needed, No prior study
- Duration
- 10 weeks
- Loan available
- FEE-HELP available
Marketing Analytics
About this subject
By the end of this 10-week course, you’ll be able to:
- Explain aggregate (market and brand) level empirical generalisations.
- Use marketing analytics to analyse consumer and business-to-business markets
- Apply knowledge about market structure to market data to give it context and meaning.
- Incorporate quantitative and numerical methods into the analysis of basic marketing data.
- Demonstrate Business Enterprise Skills in the context of the Marketing discipline.
- Data Reduction Techniques
- Brand Performance Measures
- Dirichlet Model
- Conditional Trend Analysis
- Conjoint Analysis
- Best Worst Method
- Bass Model
- Advertising Response Functions
- Price Elasticity
Gain highly sought-after analytical skills using marketing models and tools.
Study consumer markets, brand performance, product attributes and market behaviour. The course focuses on providing you with knowledge that can be applied across a wide range of marketing contexts and will be extremely useful in your future career no matter where you work.
You’ll learn how to present data in a meaningful way for stakeholders. Study how to appraise the performance of brands, determine which product features can be more profitable, as well as how sales can be forecasted for a new product.
UniSA Online’s 10-week short courses give you the flexibility to upskill in a certain area, stay current with developments in your field, diversify your knowledge, or even explore a new direction in your career – without having to commit to the time and cost of a full university degree.
Delivered 100% online, you’ll be able to study where and when it suits you. Access online academic and student support seven days a week, fit study around work and life commitments, view learning resources 24/7, and log in to the interactive online environment anywhere, any time and on any device.
This is a second-year course from UniSA Online’s Marketing degree. Please note: you are responsible for completing any relevant prerequisite courses before enrolling in this course.
Should your course have an exam it will be scheduled for Australian Central Standard Time or Australian Central Daylight Time, depending on the time of the year.
- Other (50%)
- Report - 2500 words (50%)
For textbook details check your university's handbook, website or learning management system (LMS).
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- 21
Entry requirements
No entry requirements
Additional requirements
- Other requirements - Students must be aged 17 or older by the time teaching commences for their course of study, in accordance with UniSA’s Selection and entry to programs policy.
Study load
- 0.125 EFTSL
- This is in the range of 10 to 12 hours of study each week.
Equivalent full time study load (EFTSL) is one way to calculate your study load. One (1.0) EFTSL is equivalent to a full-time study load for one year.
Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.
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