Experiential Product Design for Tourism, Events and Hospitality
UndergraduateUSA-TOUR20142025
Course information for 2025 intake
Enrol today with instant approval and no entry requirements
- Study method
- 100% online
- Assessments
- 100% online
- Enrol by
- 5 Jan 2025
- Entry requirements
- No ATAR needed, No prior study
- Duration
- 10 weeks
- Start dates
- 13 Jan 2025,
- 30 June 2025
- Price from
- $2,300
- Upfront cost
- $0
- Loan available
- HECS-HELP and FEE-HELP available
Experiential Product Design for Tourism, Events and Hospitality
About this subject
By the end of this 10-week course, you’ll be able to:
- Independently research global and local market trends to identify business opportunities for development of a new experiential product in tourism, events, and hospitality.
- Propose a creative product idea and justify its relevance to the tourism events and hospitality industry.
- Devise an appropriate business and marketing strategy for the implementation of the proposed product.
- Apply relevant course concepts and theory to idea generation and implementation strategy.
- Communicate an idea for an experiential product as appropriate for industry and academic audiences.
- Demonstrate Business Enterprise Skills in the context of the Tourism, Event and Hospitality Management discipline: i) Problem Solving (intermediate level); and if) International Perspective (intermediate level).
- Experiential Products
- Identifying Market Opportunities
- Understanding the Consumer
- Ideating the Product
- Designing the Experience/Scape
- Quality Experiences
- Product Promotion & Delivery
- Pricing
- Ethical Considerations & Sustainability
- Evaluating the Product
Unlock your potential to design innovative experiential products for the tourism, events, and hospitality sectors and develop winning strategies for their market success.
In this course, you will learn to identify market opportunities and deeply understand customer needs. You'll master the art of ideation and experience design, ensuring your products stand out in a competitive landscape. Focus on delivering quality experiences, effective product promotion, strategic pricing, and thorough product evaluation. Additionally, gain insights into ethical considerations and sustainability practices.
This is a second-year course from UniSA Online’s Bachelor of Business (Tourism, Event and Hospitality Management) degree.
Delivered 100% online, you’ll be able to study where and when it suits you. Access online academic and student support seven days a week, fit study around work and life commitments, view learning resources 24/7, and log in to the interactive online environment anywhere, any time and on any device.
Should your course have an exam it will be scheduled for Australian Central Standard Time or Australian Central Daylight Time, depending on the time of the year.
- Multiple (Presentation, Proposal) (40%)
- Multiple (Report, Presentation) (60%)
For textbook details check your university's handbook, website or learning management system (LMS).
The University of South Australia (UniSA) is ranked as one of the best young universities in the world, and is the number one university in Australia for graduate employability. UniSA offers over 200 world-class degrees that are informed by industry and delivered with a highly practical approach to teaching and learning, and is a valuable partner with Open Universities Australia.
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Entry requirements
No entry requirements
Additional requirements
- Other requirements - Students must be aged 17 or older by the time teaching commences for their course of study, in accordance with UniSA’s Selection and entry to programs policy.
Study load
- 0.125 EFTSL
- This is in the range of 10 to 12 hours of study each week.
Equivalent full time study load (EFTSL) is one way to calculate your study load. One (1.0) EFTSL is equivalent to a full-time study load for one year.
Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.
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