Digital Marketing Strategy
PostgraduateUND-BUSN55002024
Course information for 2024 intake View information for 2025 course intake
Enrolments for this course are closed, but you may have other options to start studying now. Book a consultation to learn more.
- Study method
- 100% online
- Assessments
- 100% online
- Entry requirements
- Part of a degree
- Duration
- 13 weeks
- Loan available
- FEE-HELP available
Digital Marketing Strategy
About this subject
At the completion of this course you should be able to:
1. Examine marketing issues and opportunities using relevant concepts and theories
2. Apply marketing concepts and theories to the demand of contemporary business practices
3. Analyse the marketing environment using appropriate methodology
- Consumer Behaviour
- Marketing Research
- Product Planning
- Integrated Marketing Communications and Social Media
- Distribution Planning
- Product and Service Pricing
- Societal and Environmental Issues
Marketing plays an essential part in business leadership. This course exposes students to fundamental marketing concepts used in industry and provides insight into how these concepts relate to the "real" world. This course introduces students to the discipline of marketing through topics such as: consumer behaviour, marketing research, product planning, integrated marketing communications and social media, distribution planning, product & service pricing, and societal and environmental issues.
- Online Quizzes (20%)
- SWOT Analysis (25%)
- Marketing Plan (30%)
- Essay (25%)
For textbook details check your university's handbook, website or learning management system (LMS).
The University of Notre Dame Australia is committed to delivering an excellent student experience, alongside a high standard of teaching, research, and training. As a leader in ethical education, Notre Dame aims to develop students’ critical reasoning and their ability to make ethical decisions—crucial skills to progressing their careers and leading purposeful lives. At Notre Dame, students navigate their future with an ethical education online.
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- QS Ranking 2024:
- 37
Entry requirements
Part of a degree
To enrol in this subject you must be accepted into one of the following degrees:
Elective
- UND-LDR-MAS-2024 - Master of Leadership
Additional requirements
No additional requirements
Study load
- 0.125 EFTSL
- This is in the range of 10 to 12 hours of study each week.
Equivalent full time study load (EFTSL) is one way to calculate your study load. One (1.0) EFTSL is equivalent to a full-time study load for one year.
Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.
Related degrees
Once you’ve completed this subject it can be credited towards one of the following courses
PostgraduateUND-LDR-MAS