Marketing Communications in a Digital World
UndergraduateUAD-MAR3005OUA2024
Course information for 2024 intake View information for 2025 course intake
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- Study method
- 100% online
- Assessments
- 100% online
- Entry requirements
- Part of a degree
- Duration
- 13 weeks
- Loan available
- FEE-HELP available
Marketing Communications in a Digital World
About this subject
On successful completion of this course, students will be able to:
- Apply basic communication theories and concepts to understand the business environment for a company and understand marketing communication activities
- Undertake analysis to develop appropriate marketing communication objectives for a specified target market considering a range of media and methods available to marketers
- Identify, analyse and evaluate data and information based on evidence to develop a relevant marketing communications brief and audit
- Present a brief verbal presentation to the class showing insight and analysis
- Show analysis in case study and discussion work for participation marks which indicate critical thinking. Activities may cover campaigns in other countries and may consider ethical implications.
- IMC – what, why how
- Persuasion and Segmentation
- Establishing objectives and budgeting for IMC
- Developing message strategies
- Media planning and analysis
- Broadcast Media
- Supplementary media: Print and Support Media + Direct marketing and Sales Promotion
- The evolution and digitalisation of Marcomms Part One: Digital and social media marketing
- The evolution and digitalisation of Marcomms Part Two: Personal Selling PR, and Relationship Marketing
- The evolution and digitalisation of Marcomms Part Three: Sponsorship, Social Marketing, and AI
- Measuring IMC & Putting it into Practice
- Course Review
The course aims to provide students with an understanding of the communication aspects of marketing. It will cover the range of tools available to marketers for the purpose of promotion such as advertising, sales promotion, personal selling, sponsorship, publicity, and public relations as well as the process by which these are integrated and planned.
All assessment is assignment based.
- Weekly quizzes (10%)
- Marketing Communications Brief (20%)
- Participation and Engagement (10%)
- Advertisement Presentation (10%)
- Media Audit (10%)
- Final Assignment (40%)
For textbook details check your university's handbook, website or learning management system (LMS).
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- QS Ranking 2024:
- 8
- Times Higher Education Ranking 2024:
- 7
Entry requirements
Part of a degree
To enrol in this subject you must be accepted into one of the following degrees:
Core
- UAD-INB-DEG-2024 - Bachelor of International Business
Additional requirements
- Equipment requirements - Headphones or speakers (required to listen to lectures and other media) Headset, including microphone (highly recommended) Webcam (may be required for participation in virtual classrooms and/or presentations).
- Software requirements - It is essential for students to have reliable internet access in order to participate in and complete your units. MyUni is the University of Adelaide's online learning environment. MyUni provides access to various features including announcements, course materials, discussion boards and assessments.
Study load
- 0.125 EFTSL
- This is in the range of 10 to 12 hours of study each week.
Equivalent full time study load (EFTSL) is one way to calculate your study load. One (1.0) EFTSL is equivalent to a full-time study load for one year.
Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.
Related degrees
Once you’ve completed this subject it can be credited towards one of the following courses
Bachelor of International Business
UndergraduateUAD-INB-DEG