Introduction to Marketing
UndergraduateUAD-MAR1001OUA2024
Course information for 2024 intake View information for 2025 course intake
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- Study method
- 100% online
- Assessments
- 100% online
- Entry requirements
- Part of a degree
- Duration
- 13 weeks
- Loan available
- FEE-HELP available
Introduction to Marketing
About this subject
By the end of this course students will be able to:
- Understand the importance in business practice of being marketing oriented;
- Evaluate market conditions and customers needs when forming marketing strategies;
- Describe a range of common strategies for use with each of the various Marketing mix tools: product, pricing, promotion, and distribution;
- Recommend and justify an appropriate mix of such strategies to form a cohesive overall strategy to address given marketing tasks or situations; and
- Use examples from current events and real-world marketing situations to apply, illustrate and discuss different marketing strategies.
- Introduction
- Marketing Strategy
- Consumer Decision Making
- Segmenting and Targeting Markets
- Managing Products and Services
- Distribution and Pricing
- Promotion Part 1
- Promotion Part 2
- Market Research
- Course Summary
This course is designed to provide students with an understanding of the principles of Marketing. There will be a focus on the management of the marketing activities and how marketing relates to overall organisational functioning, including the management of exchange processes between business units and consumers and between firms. It will include topics such as environmental analysis, industry and competitor analysis, objective setting, marketing strategies, and marketing mix components such as pricing, distribution, product and service development, and promotion including both traditional and digital marketing communication. Additionally, the course will provide opportunities for the practical implementation of the concepts covered and the development of problem-solving skills by means of face-to-face seminars and tutorials, and online learning.
There are three (3) pieces of assessment in this subject, a written critique on a recent marketing activity by a business, discussion engagement in weekly forums and a staged development of a marketing plan. All pieces of assessment will assess your understanding of subject content and your ability to integrate information and critically analyse and improve your understanding of broader marketing activities and how they fit within the management of a business and its overall strategy.
- Marketing Critique (10%)
- Discussion Engagement (10%)
- Staged Development of a Marketing Plan (80%)
For textbook details check your university's handbook, website or learning management system (LMS).
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- QS Ranking 2024:
- 8
- Times Higher Education Ranking 2024:
- 7
Entry requirements
Part of a degree
To enrol in this subject you must be accepted into one of the following degrees:
Core
- UAD-HSM-DEG-2024 - Bachelor of Health Service Management
- UAD-INB-DEG-2024 - Bachelor of International Business
Additional requirements
- Equipment requirements - Headphones or speakers (required to listen to lectures and other media). Headset, including microphone (highly recommended). Webcam (may be required for participation in virtual classrooms and/or presentations).
- Software requirements - It is essential for students to have reliable internet access in order to participate in and complete your units. MyUni is the University of Adelaide's online learning environment. MyUni provides access to various features including announcements, course materials, discussion boards and assessments.
Study load
- 0.125 EFTSL
- This is in the range of 10 to 12 hours of study each week.
Equivalent full time study load (EFTSL) is one way to calculate your study load. One (1.0) EFTSL is equivalent to a full-time study load for one year.
Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.
Related degrees
Once you’ve completed this subject it can be credited towards one of the following courses
Bachelor of Health Service Management
UndergraduateUAD-HSM-DEG
Bachelor of International Business
UndergraduateUAD-INB-DEG