The Search for Everything: data Analytics and Storytelling in the 21st Century
UndergraduateMUR-MSP2022025
Course information for 2025 intake View information for 2024 course intake
Work with data and see the impact you can have on everyday life. From collection to analysis, you’ll explore how data tells stories, informs decisions, and influences human behaviour. Get creative with visualisation. Get ethical with your approaches.
- Study method
- 100% online
- Assessments
- 100% online
- Enrol by
- 16 Feb 2025
- Entry requirements
- Prior study needed
- Duration
- 13 weeks
- Price from
- $1,165
- Upfront cost
- $0
- Loan available
- HECS-HELP and FEE-HELP available
The Search for Everything: data Analytics and Storytelling in the 21st Century
About this subject
On successful completion of the subject you should be able to:
- Describe the impact of data analytics on society and broad industry sectors
- Analyse and discuss ethical issues impacting the use of data analytics
- Apply data analysis skills, learning to clean, prepare, and manipulate data
- Present data-driven insights in a range of formats for internal and external stakeholders.
- Introducing Data Analysis
- Types of Analytics / Types of Data
- Data in the World of Work
- Ethics & Data
- Cleaning Data
- Manipulating Data
- Presenting Data
- Creative Visualisation
- Becoming a Data Storyteller
- Presenting to Stakeholders
- Analytics & Human Behaviour
- The Future of Data Analytics
Note:If you study this subject in Winter, the subject will be a shorter duration (5 weeks) and will require at least 20 hours of study per week.
Data analytics is present in every moment of our lives. Smartphones, smart cars, smart fridges. Netflix, Stan, Amazon, and Facebook. Strava and Nike providing feedback on your current workout. FlyBuys, Qantas Frequent Flyers, and Woolworths Rewards. At the heart of comprehensive data collection and analysis is a desire and quest to understand ‘everything’, and this unit invites students into every layer of this data-driven world. MSP202 teaches students how to clean, manipulate, and transform data into creative visualisations using Microsoft Excel to tell a story for invested stakeholders. Students examine the impact of data analytics in the context of their career and the world of work more broadly, including the spheres of marketing and communications, journalism, the creative arts, sport, health, and education, grounding practical skills in a social context and reinforcing the how and why of data analysis. We explore ethical issues relating to data surveillance, the positive and negative implications of data mining on human behaviour, and the analytics machines central to the functioning of Google, Amazon, Facebook, and Uber. The unit offers students the skills to engage with data with an awareness of ethical considerations, and the capacity to manipulate that data to make sense of it for invested stakeholders, telling a story that has the capacity to change the world.
Please Note: All students studying at Murdoch University will need to complete the compulsory unit, Murdoch Academic Passport (MAP100), which only takes 2-3 hours to complete online. Find out more: http://goto.murdoch.edu.au/MurdochAcademicPassport
- Presentation (40%)
- Essay (30%)
- Case Study (30%)
For textbook details check your university's handbook, website or learning management system (LMS).
This research-based university in Perth has a strong interdisciplinary focus and a reputation for outstanding teaching and ground-breaking research. With more than 25,000 students and 2,400 staff from over 90 countries, and campuses in Dubai and Singapore, Murdoch embraces free thinking, shared ideas and knowledge to make a difference, and Open Universities Australia is certainly part of that.
Learn more about Murdoch University.
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- QS Ranking 2024:
- 27
- Times Higher Education Ranking 2024:
- 26
Entry requirements
Others
To enrol in this subject, you must have passed a minimum of 12 credit points at 100-level.
Additional requirements
No additional requirements
Study load
- 0.125 EFTSL
- This is in the range of 10 to 12 hours of study each week.
Equivalent full time study load (EFTSL) is one way to calculate your study load. One (1.0) EFTSL is equivalent to a full-time study load for one year.
Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.
What to study next?
Once you’ve completed this subject it can be credited towards one of the following courses
Bachelor of Global Security (Terrorism and Counterterrorism Studies)
UndergraduateMUR-BGS-DEG
Bachelor of Arts (International Aid and Development)
UndergraduateMUR-AID-DEG
Bachelor of Arts (Sustainable Development)
UndergraduateMUR-ASD-DEG
Bachelor of Arts (Community Development)
UndergraduateMUR-CDV-DEG
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