Social Media and Visualisation
UndergraduateLTU-BUS2SMV2024
Course information for 2024 intake View information for 2025 course intake
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- Study method
- 100% online
- Assessments
- 100% online
- Entry requirements
- Part of a degree
- Duration
- 12 weeks
- Loan available
- HECS-HELP and FEE-HELP available
Social Media and Visualisation
About this subject
On successful completion you will be able to:
- Explain the role of social media in a customer-focused environment of modern businesses.
- Demonstrate how social media, using visualisation and data story telling, can be used to engage the customer effectively.
- Analyse and communicate the implication of new technological developments that can become agents of disruption to businesses.
- Design effective social media campaigns and apply appropriate data story telling through visualisation for a given business problem.
- Social media strategy and auditing
- Social media marketing plan
- Social media content
- Using Tableau for data visualisation
- Tableau in action
Unlike many traditional business models which are product-centric or focused, the modern businesses of today are very much customer-oriented. A consequence of being customer-oriented is the need for businesses to engage positively, proactively and effectively on social media and be good at creating a strong narrative for the products or services that the business offers. In this subject, you will learn about the role that social media plays, taking a data analytics view of social media and its role to building brand equity. You will also investigate various storytelling techniques and tools, including effective creation of slide decks, and use of infographics and dashboards to engage consumers. Lastly, you will be introduced to the new developments poised to disrupt businesses, gaining an appreciation and understanding of how to manage these disruptors within the organisational structure as well as in the customer-facing aspects of the business.
- 15% for In-class workshop submissions. 15% for Google analytics and Hootsuite certifications (Total 1,000-word equivalent) (30%)
- Develop a social media campaign strategy for a given business problem 2000-word individual report. (40%)
- Story telling through the creation of a video/slide deck containing suitable visualisation (1,500-word report equivalence). Individual presentation. (30%)
For textbook details check your university's handbook, website or learning management system (LMS).
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- QS Ranking 2024:
- 17
- Times Higher Education Ranking 2024:
- 18
Entry requirements
Part of a degree
To enrol in this subject you must be accepted into one of the following degrees:
Elective
- LAT-BUS-DEG-2024 - Bachelor of Business
- LAT-ART-DEG-2024 - Bachelor of Arts
- LAT-PYS-DEG-2024 - Bachelor of Psychological Science
Others
Prerequisites: Students must have completed 120 credit points.
Additional requirements
No additional requirements
Study load
- 0.125 EFTSL
- This is in the range of 10 to 12 hours of study each week.
Equivalent full time study load (EFTSL) is one way to calculate your study load. One (1.0) EFTSL is equivalent to a full-time study load for one year.
Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.
Related degrees
Once you’ve completed this subject it can be credited towards one of the following courses
UndergraduateLAT-BUS-DEG
UndergraduateLAT-ART-DEG
Bachelor of Psychological Science
UndergraduateLAT-PYS-DEG