Principles and Practices of Marketing
UndergraduateLTU-MKT1MDP2024
Course information for 2024 intake View information for 2025 course intake
Enrolments for this course are closed, but you may have other options to start studying now. Book a consultation to learn more.
- Study method
- 100% online
- Assessments
- 100% online
- Entry requirements
- Prior study needed
- Duration
- 12 weeks
- Loan available
- HECS-HELP and FEE-HELP available
Principles and Practices of Marketing
About this subject
On successful completion you will be able to:
- Discuss individually and/or collaboratively the application of marketing as an integrated business activity.
- Critically apply the principles of marketing to a variety of business problems.
- Integrate marketing theories to develop appropriate recommendations for marketing opportunities and/or problems.
- Marketing Strategy and Planning
- The Marketing Environment
- Buyer Behaviour
- Segmentation, Targeting, and Planning
- Products and Services
- The Marketing Mix
Principles and Practices of Marketing offers overall knowledge of the core principles and practices of marketing. This subject enables you to communicate the value of a specific product or service to target customers by featuring the alignments among the elements of the marketing mix. In this subject, you will learn to explain the application of marketing as an integrated business activity. You will learn to apply the principles of marketing to a range of business problems and further develop practical recommendations for marketing problems.
- Written Industry Report (equivalent to 1000 words) (20%)
- Written Report with recommended strategies to implement (equivalent 3000 words) (50%)
- Group Presentations in 2 Parts (equivalent 500 words per student)Part 1 - Elevator Pitch at front of class.Part 2 - Electronically submitted presentation (30%)
For textbook details check your university's handbook, website or learning management system (LMS).
The third university established in Victoria, La Trobe University has a diverse community of more than 38,000 students and staff. Its commitment to excellence in teaching and research prepares students to make a bold and positive impact in today's global community. La Trobe provides Open Universities Australia with its core tenets, entrepreneurship and sustainability.
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- QS Ranking 2024:
- 17
- Times Higher Education Ranking 2024:
- 18
Entry requirements
Others
Past La Trobe University students who have previously completed MKT1MDX (Marketing: Stand and Deliver) are ineligible to enrol in this subject.
Additional requirements
No additional requirements
Study load
- 0.125 EFTSL
- This is in the range of 10 to 12 hours of study each week.
Equivalent full time study load (EFTSL) is one way to calculate your study load. One (1.0) EFTSL is equivalent to a full-time study load for one year.
Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.
What to study next?
Once you’ve completed this subject it can be credited towards one of the following courses
UndergraduateLAT-BUS-DEG
UndergraduateLAT-ART-DEG
Bachelor of Information Technology
UndergraduateLAT-TEC-DEG
Bachelor of Psychological Science
UndergraduateLAT-PYS-DEG
UndergraduateLAT-HSC-DEG
UndergraduateLAT-CYS-DEG
UndergraduateLAT-ART-DIP
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