Marketing Research

About this subject

• What you'll learn

  On successful completion you will be able to:

  1. In collaboration with peers and utilising market information, develop a practical research proposal for a marketing problem.
  2. Utilising a prescribed statistical package, generate marketing insights from data.
  3. Utilise appropriate statistical techniques to develop actionable recommendations to solve marketing problems.

• Topics covered

• Description

• Assessments

• Textbooks

• About La Trobe University

Entry requirements

Part of a degree

To enrol in this subject you must be accepted into one of the following degrees:

Elective

• LAT-ART-DEG-2025 - Bachelor of Arts
• LAT-BUS-DEG-2025 - Bachelor of Business
• LAT-PYS-DEG-2025 - Bachelor of Psychological Science

Prior study

You must either have successfully completed the following subject(s) before starting this subject, or currently be enrolled in the following subject(s) in a prior study period; or enrol in the following subject(s) to study prior to this subject:

• LTU-MKT1MDP-Principles and Practices of Marketing

Please note that your enrolment in this subject is conditional on successful completion of these prerequisite subject(s). If you study the prerequisite subject(s) in the study period immediately prior to studying this subject, your result for the prerequisite subject(s) will not be finalised prior to the close of enrolment. In this situation, should you not complete your prerequisite subject(s) successfully you should not continue with your enrolment in this subject. If you are currently enrolled in the prerequisite subject(s) and believe you may not complete these all successfully, it is your responsibility to reschedule your study of this subject to give you time to re-attempt the prerequisite subject(s).

Others

Prerequisites: Students must have completed 180 credit points.
Past La Trobe University students who have previously completed MKT2MRE (Market, Audience and Social Research) or MKT2MRX (Market, Audience and Social Research) are ineligible to enrol in this subject.

Additional requirements

No additional requirements

Study load

0.125 EFTSL

This is in the range of 10 to 12 hours of study each week.

Equivalent full time study load (EFTSL) is one way to calculate your study load. One (1.0) EFTSL is equivalent to a full-time study load for one year.

Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.