International Marketing
UndergraduateLTU-MKT3IMK2025
Course information for 2025 intake View information for 2024 course intake
- Study method
- 100% online
- Assessments
- 100% online
- Enrol by
- 23 Feb 2025
- Entry requirements
- Prior study needed
- Duration
- 12 weeks
- Price from
- $2,124
- Upfront cost
- $0
- Loan available
- HECS-HELP and FEE-HELP available
International Marketing
About this subject
On successful completion you will be able to:
- Critically analyse the theories, concepts, and principles of international marketing.
- Utilising international marketing concepts, evaluate problems and opportunities for a global company, individually and/or collaboratively.
- Recommend practical international marketing solutions that embrace cultural, social, and ethical perspectives.
- International Similarities and Differences with Marketing Functions Regarding Economic, Political, Cultural, Technological, and Social Aspects of the Global Environment
- Types of Market Entry (e.g., Export, Licensing, Franchising, Joint Venture, and Foreign Direct Investment) for Global Markets
- Brand Localisation for International Markets
- Cultural Restrictions between Home and Host Countries
- Developing International Strategies and Marketing Plans
Companies may extend their marketing offerings to international markets. To that end, they need to revise their strategies to meet the demands and requirements of particular markets. This subject will equip you with knowledge about international marketing principles. You will learn to critically analyse theories and principles of international marketing. Utilising subject theories, you will learn to identify problems and opportunities for a global company. Further, you will learn to recommend practical solutions that embrace cultural, social, and ethical perspectives of particular markets.
- Reflective Essay (equivalent to 1000 words) (20%)
- International market assessment, selection and market entry formulation report (equivalent to 1500 words per student) (30%)
- Case Study (2000 - 2500 words) (50%)
For textbook details check your university's handbook, website or learning management system (LMS).
The third university established in Victoria, La Trobe University has a diverse community of more than 38,000 students and staff. Its commitment to excellence in teaching and research prepares students to make a bold and positive impact in today's global community. La Trobe provides Open Universities Australia with its core tenets, entrepreneurship and sustainability.
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- QS Ranking 2024:
- 17
- Times Higher Education Ranking 2024:
- 18
Entry requirements
Prior study
You must either have successfully completed the following subject(s) before starting this subject, or currently be enrolled in the following subject(s) in a prior study period; or enrol in the following subject(s) to study prior to this subject:
Please note that your enrolment in this subject is conditional on successful completion of these prerequisite subject(s). If you study the prerequisite subject(s) in the study period immediately prior to studying this subject, your result for the prerequisite subject(s) will not be finalised prior to the close of enrolment. In this situation, should you not complete your prerequisite subject(s) successfully you should not continue with your enrolment in this subject. If you are currently enrolled in the prerequisite subject(s) and believe you may not complete these all successfully, it is your responsibility to reschedule your study of this subject to give you time to re-attempt the prerequisite subject(s).
Others
Past La Trobe University students who have previously completed MKT3IMX (International Marketing) are ineligible to enrol in this subject.
Student must have completed 180 credit points of study prior to undertaking this subject.
Additional requirements
No additional requirements
Study load
- 0.125 EFTSL
- This is in the range of 10 to 12 hours of study each week.
Equivalent full time study load (EFTSL) is one way to calculate your study load. One (1.0) EFTSL is equivalent to a full-time study load for one year.
Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.
What to study next?
Once you’ve completed this subject it can be credited towards one of the following courses
Bachelor of Arts/Bachelor of Health Sciences
UndergraduateLAT-AHS-DEG
UndergraduateLAT-ART-DEG
UndergraduateLAT-HSC-DEG
UndergraduateLAT-BUS-DEG
Bachelor of Information Technology
UndergraduateLAT-TEC-DEG
Bachelor of Psychological Science
UndergraduateLAT-PYS-DEG
UndergraduateLAT-CYS-DEG
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