Customer Analytics
UndergraduateLTU-BUS20022024
Course information for 2024 intake View information for 2025 course intake
Enrolments for this course are closed, but you may have other options to start studying now. Book a consultation to learn more.
- Study method
- 100% online
- Assessments
- 100% online
- Entry requirements
- Prior study needed
- Duration
- 12 weeks
- Loan available
- HECS-HELP and FEE-HELP available
Customer Analytics
About this subject
On successful completion you will be able to:
- Evaluate and leverage various marketing metrics/models to analyze and solve business problems such as market share evaluations, customer churn, and customer targeting amongst others.
- Interpret and visualize the various metrics and model outcomes to develop managerial strategies and recommendation.
- Identify business objectives, formulate research questions, and design appropriate analytical approaches to address customer-related challenges.
- Customer analytics
- Text analytics
- Sentiment analysis
- Social network analysis
- Customer segmentation
- Customer acquisition analysis
- Customer retention and churn analysis
In today's data-driven business landscape, organizations are increasingly adopting data-driven decision making as the core of their decision-making processes. This customer analytics subject explores the transformative potential of marketing analytics in improving decision making. By engaging with various marketing metrics and models, students will develop the essential skills to identify challenges, analyze data, and devise optimal solutions for diverse marketing scenarios.
This comprehensive subject delves into the fundamental principles of customer analytics and its practical application in organizational contexts. Students will gain a comprehensive understanding of key concepts such as customer segmentation, customer profiling, and customer behavior analysis, all of which play a crucial role in enabling the successful implementation of marketing strategies. Real-world case studies will provide students with hands-on experience in using customer analytics tools, allowing them to refine their proficiency in utilizing these tools effectively. Moreover, this subject fosters critical thinking abilities, empowering students to navigate customer-centric work environments with skill and adaptability.
- Demonstrate usage of customer analytics techniques, and a report explaining the findings of the analysis (1200-word equivalent) (30%)
- An individual assignment requiring analysis of real-world data and reporting of findings (report). (1500 words equivalent) (35%)
- An individual assignment requiring analysis of real-world data and reporting of findings (report). (1500 words equivalent) (35%)
For textbook details check your university's handbook, website or learning management system (LMS).
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- QS Ranking 2024:
- 17
- Times Higher Education Ranking 2024:
- 18
Entry requirements
Prior study
You must either have successfully completed the following subject(s) before starting this subject, or currently be enrolled in the following subject(s) in a prior study period; or enrol in the following subject(s) to study prior to this subject:
Please note that your enrolment in this subject is conditional on successful completion of these prerequisite subject(s). If you study the prerequisite subject(s) in the study period immediately prior to studying this subject, your result for the prerequisite subject(s) will not be finalised prior to the close of enrolment. In this situation, should you not complete your prerequisite subject(s) successfully you should not continue with your enrolment in this subject. If you are currently enrolled in the prerequisite subject(s) and believe you may not complete these all successfully, it is your responsibility to reschedule your study of this subject to give you time to re-attempt the prerequisite subject(s).
Others
Prerequisites: Students must have completed at least 120 cps of studies.
Additional requirements
No additional requirements
Study load
- 0.125 EFTSL
- This is in the range of 10 to 12 hours of study each week.
Equivalent full time study load (EFTSL) is one way to calculate your study load. One (1.0) EFTSL is equivalent to a full-time study load for one year.
Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.
What to study next?
Once you’ve completed this subject it can be credited towards one of the following courses
UndergraduateLAT-BUS-DEG
UndergraduateLAT-ART-DEG
Bachelor of Information Technology
UndergraduateLAT-TEC-DEG
Bachelor of Psychological Science
UndergraduateLAT-PYS-DEG
UndergraduateLAT-HSC-DEG
UndergraduateLAT-CYS-DEG
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