Publishing in the Marketplace
UndergraduateGRF-CWR3202024
Course information for 2024 intake View information for 2025 course intake
Gain an insider’s view on the commercial aspects of the publishing industry. Delve into the history of books. Explain the role of editors, publishers and marketing personnel. Familiarise yourself with copyright law and publishing agreements.
Enrolments for this course are closed, but you may have other options to start studying now. Book a consultation to learn more.
- Study method
- 100% online
- Assessments
- 100% online
- Entry requirements
- Prior study needed
- Duration
- 13 weeks
- Loan available
- HECS-HELP and FEE-HELP available
Publishing in the Marketplace
About this subject
At the completion of this subject you will have a solid knowledge of the role of publishing as a cultural industry, its professional practices and production procedures.
You will develop understanding and expertise in the following key areas:
- Historical evolution of the industry
- Ambiguities of publishing as both a cultural and commercial enterprise
- Role of the publisher and editor
- Copyright and publishing agreements
- Publishing supply chain including editorial, production and marketing processes
- Electronic and non-traditional publishing.
- History of the Book
- Evolution of the publishing industry
- Position of publishing in both cultural and business sectors
- Role of the publisher
- Role of the editor
- Copyright and publishing agreements
- Book design and production
- Marketing and sales
- Electronic publishing and non-traditional publishing options
This subject provides an overview of the publishing industry, its role, personnel, strategies and products. The subject contextualises the history of the industry and its evolution as both a business and commercial enterprise. We will examine the often complex operations of this cultural industry from both theoretical and practical perspectives. Students will develop an understanding of: the history of the industry; contemporary issues facing publishing as a cultural industry; the professional expertise required to develop a text for publication; production and marketing processes; developments in electronic and non-traditional publishing.
- Publisher Profile (40%)
- Online Discussion (20%)
- Publishing Practice (40%)
For textbook details check your university's handbook, website or learning management system (LMS).
With a network of campuses spanning three cities in South East Queensland, Griffith University is committed to progressive multidisciplinary teaching and research and a valuable online provider with Open Universities Australia. Already attracting students from over one hundred countries, Griffith's dedication to academic excellence is available across Australia through OUA.
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- QS Ranking 2024:
- 18
- Times Higher Education Ranking 2024:
- 20
Entry requirements
Prior study
To help set you up for success before you start this subject, we suggest completing or having equivalent knowledge in:
Others
Before taking this subject you should have completed a foundational Creative Writing, Editing or Literary Studies subject, or have relevant industry experience.
Additional requirements
- Other requirements -
- Additional materials
Study load
- 0.125 EFTSL
- This is in the range of 10 to 12 hours of study each week.
Equivalent full time study load (EFTSL) is one way to calculate your study load. One (1.0) EFTSL is equivalent to a full-time study load for one year.
Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.
What to study next?
Once you’ve completed this subject it can be credited towards one of the following courses
UndergraduateGRF-ART-DEG
UndergraduateGRF-COM-DEG
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