Public Writing
UndergraduateGRF-CMM2512024
Course information for 2024 intake View information for 2025 course intake
Refresh your approach to persuasive writing. Look back at the history of writing material for public settings. Question the form’s ethical considerations. Funnel this knowledge into a future role in public relations, creative industries or government.
Enrolments for this course are closed, but you may have other options to start studying now. Book a consultation to learn more.
- Study method
- 100% online
- Assessments
- 100% online
- Entry requirements
- Prior study needed
- Duration
- 13 weeks
- Loan available
- HECS-HELP and FEE-HELP available
Public Writing
About this subject
At the completion of this subject you should have:
- an enhanced understanding of the history of public writing
- a practical grasp of different forms of writing for the public in the communications fields
- ability to recognise relevant communication theories
- ability to understand the ethical dimensions of socially responsible writing that fits into corporate governance best practice
- the ability to identify and understand strategies that package the different forms of professional writing into campaigns and communications plans
- the ability to identify the impact of public writing on the public good, on particular stakeholders and on democracy and citizenship
- have a demonstrated understanding of the theoretical and practical concepts and skills students have gained over their degree.
- Definition of public writing
- History of public writing and key messages
- Professional writing in detail
- Theory and public writing
- Types of public writing
- Packaging public writing
- Preparing and researching public writing
- Where does public writing go
- Public writing case studies
Public Writing offers a broad understanding of the techniques, modes and impacts of persuasive writing within contemporary communications industries, and introduces students to relevant conceptual and ethical issues. As part of a program of study for students of Public Relations, Writing or Communications, this unit contributes to a professional qualification for those who may wish to work in professional communications, creative industries and/or PR.
- 2nd piece of Public Writing (40%)
- 1st piece of Public Writing (30%)
- Short Reflections (30%)
For textbook details check your university's handbook, website or learning management system (LMS).
With a network of campuses spanning three cities in South East Queensland, Griffith University is committed to progressive multidisciplinary teaching and research and a valuable online provider with Open Universities Australia. Already attracting students from over one hundred countries, Griffith's dedication to academic excellence is available across Australia through OUA.
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- QS Ranking 2024:
- 18
- Times Higher Education Ranking 2024:
- 20
Entry requirements
Others
Completion of at least one first year subject in Business Communication, Creative Writing, Journalism or Public Relations.
Additional requirements
- Other requirements -
- Additional materials
Study load
- 0.125 EFTSL
- This is in the range of 10 to 12 hours of study each week.
Equivalent full time study load (EFTSL) is one way to calculate your study load. One (1.0) EFTSL is equivalent to a full-time study load for one year.
Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.
What to study next?
Once you’ve completed this subject it can be credited towards one of the following courses
UndergraduateGRF-ART-DEG
UndergraduateGRF-COM-DEG
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