Marketing Research and Intelligence

About this subject

• What you'll learn

  After successfully completing this subject, you should be able to:

  1. Select a research design and methodology appropriate to an organization's marketing information needs, and be able to clearly articulate an appropriate rationale for that research design and methodological approach;
  2. Use the techniques of marketing research including measurement, sampling, and data analysis for the purposes of creating reliable information on which to make useful recommendations;
  3. Use SPSS computer program and interpretation of appropriate SPSS output for the purpose of decision making;
  4. Effectively present market research information through a written report of an appropriate business-like standard.

  Assurance of Learning:

  This course evaluates student performance for Assurance of Learning purposes for the program learning objective (PLO): Identify and critically analyse sources of data to inform evidence based decision making.

• Topics covered

• Description

• Assessments

• Textbooks

• About Griffith University

Entry requirements

Study load

0.125 EFTSL

This is in the range of 10 to 12 hours of study each week.

Equivalent full time study load (EFTSL) is one way to calculate your study load. One (1.0) EFTSL is equivalent to a full-time study load for one year.

Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.