Branding and Promoting New Business Ventures
UndergraduateGRF-MKT2982025
Course information for 2025 intake
Enrol today with instant approval and no entry requirements
- Study method
- 100% online
- Assessments
- 100% online
- Enrol by
- 26 Oct 2025
- Entry requirements
- No ATAR needed, No prior study
- Duration
- 13 weeks
- Start dates
- 3 Nov 2025
- Price from
- $2,124
- Upfront cost
- $0
- Loan available
- HECS-HELP and FEE-HELP available
Branding and Promoting New Business Ventures
About this subject
After successfully completing this subject, you should be able to:
- Explain the value of a strong business brand for new business ventures
- Describe internal business values and culture, and how these integrate into core brand values
- Discuss the development of branding and networking strategies for entrepreneurs and small business owners
- Develop a brand concept for a small business
- Critique the advantages and disadvantages of a range of elements of the promotion mix in the context of small business
- Develop an integrated, cost effective promotional strategy for a small business or personal brand
- Exhibit graduate skills in discipline specific knowledge, innovative thinking and communicating ideas effectively.
- Course and Assessment Overview: Branding and Promotion of New Business Ventures
- Small Business Branding and Positioning
- Market and Competitor Analyses
- Culture and Branding: Brand Values and Culture. Brand Attributes, Image and Personality
- Developing the Brand Strategy: Brand Identity, Vision and Presentation (name, logo, slogan etc). Protecting Brand Elements.
- Branding Review
- IMC Planning and Strategy: Strategising the development of a promotional plan for a new business venture
- Networking and Social Media Strategies
- PR Strategies for New Business Ventures: PR, CSR, Events and Social Media
- Advertising and Sales Promotion Strategies for New Business Ventures
- Customer Relationship Management, Loyalty, Brand Advocacy and WOM Strategies
- Contemporary Developments and Future of Branding
- Careers in Brand Management
- Course Review
New business ventures typically start with no recognised brand name, no customers and no market reputation. Without a strong brand and effective promotion the new venture is likely to fail. One of the key challenges for new ventures is to create awareness of their business offering, and to build customer interest in the new business enterprise. Potential customers must be converted to actual customers by building their desire to purchase the new venture's product or service. This course provides an introductory smorgasbord of creative and cost-effective promotional techniques in the special context of new business ventures, small and family businesses. In the case of self-employed professionals, building a personal brand is imperative to differentiate your business offering to stand out from your competitors and build increased customer loyalty. This course provides students with the skills and knowledge necessary to successfully build their brand, utilise their social networks, and employ other cost-effective promotional tools to communicate with their customers.
Students should not enrol in this subject if they have previously completed 2098MKT at Griffith University.
- Brand Strategy Assignment (35%)
- Key Concepts Online Quiz (30%)
- Pitch Presentation: Promotional Launch (35%)
For textbook details check your university's handbook, website or learning management system (LMS).
With a network of campuses spanning three cities in South East Queensland, Griffith University is committed to progressive multidisciplinary teaching and research and a valuable online provider with Open Universities Australia. Already attracting students from over one hundred countries, Griffith's dedication to academic excellence is available across Australia through OUA.
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Entry requirements
No entry requirements
Study load
- 0.125 EFTSL
- This is in the range of 10 to 12 hours of study each week.
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Once you’ve completed this subject it can be credited towards one of the following courses
UndergraduateGRF-BUS-DEG
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