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Study online through Open Universities Australia. Explore all degrees, subjects and short courses now.

Torrens University&#39;s AMI Accredited Diploma of Marketing teaches foundational skills for creating exciting marketing campaigns. Gain in-demand practical skills, and apply your learnings with real briefs for real clients. This course comprises seven core subjects and one elective subject and offers a pathway into a Bachelor of Business, as well as a standalone qualification.Tailor your study to your lifestyle thanks to our innovative digital learning system, accessible from anywhere with 24/7 personalised support. With all your course materials online, and the option to study full or part time, on-campus, online or a blend of both it&#39;s all about flexibility.Course duration: 1 year full time, 2 years part time, 2 trimesters accelerated.

Study core business concepts that support good marketing practice. You’ll cover consumer behaviour, advertising, research, and communication. Build a foundation in marketing so you’re ready for work or further business studies. An AMI-accredited course.

Diploma of Business (Marketing)

Develop a personal brand as a marketer that employers can’t refuse.Marketers develop value propositions and creative solutions to link products and services with consumers. You’ll learn how to identify a target market, develop strategies to reach them, and communicate effectively to drive action.Our Bachelor of Business (Marketing) tasks graduates with the skills to establish and maintain relationships with customers to achieve and sustain a competitive advantage. To compete effectively in an increasingly dynamic global market, you’ll become cognisant of the importance of marketing and how it contributes to the achievement of strategic goals.The role of marketing is to contribute to organisational profitability and sustainable performance, while providing value for consumers and more generally for society at large. UTAS marketing graduates will earn a marketing degree that positions them as preferred candidates for marketing related jobs. Graduates will be able to use their marketing knowledge and skills to support a firms market objectives and contribute to its business performance. Undergraduate marketing at UTAS focuses on the business to consumer environment, with study focusing on the key areas of marketing theory and practice. Marketing is about finding creative solutions to communication problems. You’ll learn how to identify a target audience, develop strategies to reach them, and communicate effectively to drive action.The Marketing major is available in accelerated study mode.

Get access to marketing internships that will give you invaluable industry experience and exposure to some of Tasmania's top business minds. Gain skills that involve using creativity, problem solving and strategy to tackle marketing problems. 

Bachelor of Business (Marketing)

Build brands and tell stories. Create memorable relationships with your customers. Keep up with rapidly changing technologies. The Marketing major will give you highly sought-after skills to jet set your marketing career.Taught by experienced marketing professionals, this course will inspire you to keep up with constantly innovating marketing practices. Undertake meaningful assessments preparing you for the workforce, such as developing strategies for live clients, use cutting-edge tools such as Google Analytics to interpret data, create inspiring social media strategies and even develop a marketing plan for your own unique concept. You’ll learn to find your voice and discover how marketing can influence the sustainability of our planet.

Study marketing online and graduate work-ready for this dynamic industry. Along with core business subjects, you’ll combine marketing subjects, including digital marketing and electives with an industry project to prep you for your business career.

Bachelor of Business with a Major in Marketing

The world is evolving, with a clear shift away from outdated business practices. Our Bachelor of Business is an alternative to more traditional business degrees, combining new skills, new values and new opportunities relevant for the new economy. It&#39;s a whole new way of thinking for a whole new generation of business professionals.The modern business practices of adaptivity, creativity, diversity and sustainable business are ingrained in this degree, so that you graduate with the skills needed for the rewarding career opportunities that the new economy brings.This degree offers you a choice of 9 majors and the opportunity to complete elective subjects.<ul><li>Human Resource Management</li><li>Management</li><li>Marketing</li><li>Innovation and Entrepreneurship</li><li>Sport Management</li><li>Logistics and Supply Chain Management</li><li>International Business</li><li>Political Science and International Relations</li><li>Contemporary Marketing</li></ul> This degree includes subjects from Griffith University and other universities through OUA.

Learn how organisations work and visualise where you fit in. Get familiar with financial documents, risk, and business comms. This business course gives you a 360-degree view of business strategy. Specialisations include marketing and management. 

Bachelor of Business

The online degree tailored for your career and busy schedule. Students participate in online self-directed learning experiences and given opportunities to bring together relevant theories and concepts, real world practice, and personal reflection to tackle real world business issues and problems. As a result, students develop analytical, evaluation, communication, team and leadership skills through self-reflection discovery and peer assisted learning.Graduate with a Torrens University degree, enriched by the extra support from Ducere Global Business School. Added benefits of the partnership provide students with exclusive insights to 250+ Global Leaders (including learnings from Prime Ministers, Fortune-500 CEOs, and more), 100% applied online model with NO exams, and receive additional support as you need from a dedicated Graduate Coach.

Learn the latest tools of brand development, digital strategy and campaign management. Get real skills in market research. You’ll explore content planning and digital disruption by creating bespoke marketing plans as part of your degree.

Bachelor of Applied Business (Marketing)

Edith Cown University (ECU)’s unique degree blends marketing, advertising and public relations, so you graduate with a suite of skills to work in any creative industry.Hone your marketing skills with strategic business management knowledge, and gain employability skills, including critical thinking, teamwork, communication and problem-solving. You could also get the opportunity to do a work placement in your area of interest, giving you advanced access to industry contacts, and a practical insight into future jobs.You’ll work with real-world industry contacts, using industry standard software to ensure you gain the skills required to attract new customers, retain existing customers and to enhance the relationship with the product, brand, or organisation. You’ll also gain practical experience in both traditional and digital media, and create portfolios that showcase your talents.Combined with the art, science and strategy of advertising, and the communications practice of public relations, you’ll graduate ready for a diverse career.You have the option of studying this program online or campus. The Marketing units are available on the Joondalup Campus, and the Advertising and Public Relations units are available on the Mount Lawley Campus.

Become highly employable and look forward to a career of diversity with this business and communications degree. Study the importance of customers and brands—and learn how to strategically influence them. Build skills in traditional and digital media.

Bachelor of Marketing, Advertising and Public Relations

This degree was previously known as Bachelor of Arts (Internet Communications).
The Bachelor of Arts (Digital and Social Media) provides you with an opportunity to learn in detail about the human dimensions of the Internet: how people network, collaborate, and share information through Internet communications, media and design. You will develop advanced skills in creating, maintaining and managing online communications for personal and commercial interactions, as well as gaining knowledge of the social and cultural contexts within which those interactions occur.
The approach is interdisciplinary: you develop skills in website design, public communication, social network management, collaboration and web media production. At the same time you will understand the political, economic and social changes associated with the Internet.
By combining this degree with recommended electives in media, design, business, information technology, marketing, and other disciplines, you will create the right degree program for you to become an astute, engaged professional communicator via the Internet.
Students may choose to study the following combinations of two single majors to obtain the double major award:
<ul><li>Digital and Social Media and Visual Culture</li><li>Digital and Social Media and Professional Writing &amp; Publishing</li><li>Digital Design and Digital and Social Media</li><li>Fine Art and Digital and Social Media</li></ul>
Please refer to the respective degree pages for more details.

Study digital publishing, virtual collaboration and social networks alongside networked technologies, regulation and the economics of the internet. Take electives in media, design, IT and marketing to secure skills that are coveted by every industry.

Bachelor of Arts (Digital and Social Media)

Study On Demand – this is a 100% online marketing and communication degree designed specifically for online learning. With UniSA Online you can take full control over your study, access support seven days a week, plan your study to fit around your life, view learning resources 24/7, and log into the interactive online environment anywhere, any time and on any device.
Gain the skills you need to excel in any marketing and communication (marcomms) role, no matter what industry you choose to work in. Explore diverse areas such as social media, public relations, marketing analytics, digital marketing, advertising, retailing, brand management, and content creation.
Learn how to develop effective integrated campaigns by combining your creativity and passion for content creation with your marketing and data analytical skills.
Whether you’re looking to restart your career or make a change, this degree will set you up on a path towards career success.

Understand what makes consumers tick and click as you dive into the digital landscape of modern-day business. Tackle tech, including the latest tools and analytics, along with communication skills

Bachelor of Marketing and Communication

Learn to analyse customer needs, leverage marketing mix tools for strategic positioning, and understand the psychological factors driving consumer decisions. With a focus on ethical practices and real-world applications, you’ll develop critical thinking, teamwork, and communication skills vital for success. Prepare to make impactful marketing decisions and drive business results in a rapidly evolving environment.

Build a business career in marketing. You’ll blend marketing principles with real world skills. Explore marketing management and consumer behaviour. Create marketing strategies. Unpack data analysis and marketing research.

Graduate Certificate in Marketing

Marketing is fast-paced, exciting and always challenging. It is an ideal career if you are creative, analytical and a good communicator. In the Graduate Certificate in Marketing you will gain a solid base of knowledge and expertise in the latest techniques and technologies in consumer behaviour, market research and integrated marketing communications.Griffith University offers a number of study options for Marketing including on-campus and online. Find out more about our Marketing programs.

Explore the foundations of marketing. You’ll build skills to connect customers with brands across multiple channels. Get to know consumer behaviour. Unlock specialist roles or keep studying towards your Masters.

Digital Marketing

Promotional Communication: Advertising, Publicity and Marketing

Principles and Practices of Marketing

Sport Marketing

Marketing Strategy and Analytics

Advertising and Integrated Marketing Communications

Business Marketing

Marketing Principles: Trading and Exchange

Marketing Analytics

Principles of Marketing

In this online subject you will develop and enhance your online research and communication skills. In so doing you will explore the business models of digital disruptors such as eBay, Apple, Google, Facebook and Amazon, who are using digital business models to disrupt established businesses in telecommunications, transportation, advertising, e-commerce, automotive, insurance, education and many other industries. You will also explore how established businesses are responding with new business models of their own to meet challenges posed by the expanding digital economy. Through this subject you will develop the skills required to design innovative solutions using digital technologies, to enhance the ability of businesses and community organisations to achieve strategic goals.

Digital Business

Unlike many traditional business models which are product-centric or focused, the modern businesses of today are very much customer-oriented. A consequence of being customer-oriented is the need for businesses to engage positively, proactively and effectively on social media and be good at creating a strong narrative for the products or services that the business offers. In this subject, you will learn about the role that social media plays, taking a data analytics view of social media and its role to building brand equity. You will also investigate various storytelling techniques and tools, including effective creation of slide decks, and use of infographics and dashboards to engage consumers. Lastly, you will be introduced to the new developments poised to disrupt businesses, gaining an appreciation and understanding of how to manage these disruptors within the organisational structure as well as in the customer-facing aspects of the business.

Social Media and Visualisation

In today&#39;s data-driven business landscape, organizations are increasingly adopting data-driven decision making as the core of their decision-making processes. This customer analytics subject explores the transformative potential of marketing analytics in improving decision making. By engaging with various marketing metrics and models, students will develop the essential skills to identify challenges, analyze data, and devise optimal solutions for diverse marketing scenarios. This comprehensive subject delves into the fundamental principles of customer analytics and its practical application in organizational contexts. Students will gain a comprehensive understanding of key concepts such as customer segmentation, customer profiling, and customer behavior analysis, all of which play a crucial role in enabling the successful implementation of marketing strategies. Real-world case studies will provide students with hands-on experience in using customer analytics tools, allowing them to refine their proficiency in utilizing these tools effectively. Moreover, this subject fosters critical thinking abilities, empowering students to navigate customer-centric work environments with skill and adaptability.

Customer Analytics

Business success is highly dependent on the effectiveness of the selling process, sales management and business negotiation. This course will provide the knowledge necessary for students to understand the selling process and be able to apply key principles of successful sales management. It provides an introduction to personal selling, as well as a detailed analysis of the selling process, environmental influences, business negotiation, estimating demand, account management and sales force management including the recruitment, selection, training, motivation and performance of salespeople and control of the selling effort.Students should not enrol in the subject if they have completed 3038MKT Sales and Negotiation at Griffith University.

Sales and Negotiation

This course demonstrates the importance of the service sector, how marketing theory differs for this sector, the unique challenges faced by service businesses and the application of service theory in practice. You will develop and expand your management skills in the application of marketing strategies to improve service quality, increase and maintain customer satisfaction, generate customer loyalty and create and manage a healthy service-oriented environment.Students should not enrol in the subject if they have completed 3006MKT Service Experience at Griffith University.

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