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Study postgraduate online through Open Universities Australia. Explore all degrees, subjects and short courses now.

Take your career to the next level with the Master of Applied Business from Charles Sturt University. Industry-aligned, with a broad range of subjects to choose from, this course is designed to accelerate your business career.

Build an innovative approach to real-world business. Boost your career with your choice of specialisation—including digital marketing, negotiation, and business data analytics. Grow strong professional relationships and expand your network. 

Master of Applied Business (with specialisations)

Digital Marketing

Brand Management

Digital and Social Media Marketing

Integrated Marketing Communications

The increasing use of the Internet and other digital media by both business and consumers is having a significant effect on business globally. For consumers, information and communication technologies (ICT) provide more information, convenience, and a wider range of, and access to, product choices. For businesses, ICT provides new channels to market their products, new ways to build and establish value-creating relationships with their customers, as well as opportunities to expand into new markets. However, due to the rapid evolution of digital technologies, the businesses are increasingly confronted with the need to participate and manage their marketing mix in a real-time, ever-changing digital environment. Hence it is imperative for businesses to be able to take advantage of the digital technologies as a means to sharpen their competitive advantages and marketing strategies.The focus of this subject is on developing students’ knowledge of digital and direct marketing as a strategic element of the marketing mix. It will develop students’ knowledge of key concepts, principles, and models needed to strategically manage digital and direct marketing in both B2B and B2C marketing contexts. The subject will develop students’ knowledge of when and how to use the various methods of digital and direct marketing at different stages of marketing strategy. The subject will develop students’ knowledge and ability to creatively plan, effectively implement, and critically evaluate the performance of different digital and direct marketing strategies.

Postgraduate Digital marketing Subjects | Open Universities Australia

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