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Study online through Open Universities Australia. Explore all degrees, subjects and short courses now.

Want to work in social media? Kickstart your career with a four-course undergraduate certificate that teaches the foundations of marketing and public relations, and provides practical experience working with a real client (or your own business) to develop a social media strategy. This program will teach you how to produce high-quality blogs, video and a wide range of strategic content for mainstream social media.

Learn how to publish content on social media platforms. You’ll discover how to plan, create, and schedule. Reach a broader audience. Begin to explore marketing and public relations. Zoom in on online platforms like Facebook, Instagram, and TikTok.

Undergraduate Certificate in Social Media

This degree was previously known as Bachelor of Arts (Internet Communications).
The Bachelor of Arts (Digital and Social Media) provides you with an opportunity to learn in detail about the human dimensions of the Internet: how people network, collaborate, and share information through Internet communications, media and design. You will develop advanced skills in creating, maintaining and managing online communications for personal and commercial interactions, as well as gaining knowledge of the social and cultural contexts within which those interactions occur.
The approach is interdisciplinary: you develop skills in website design, public communication, social network management, collaboration and web media production. At the same time you will understand the political, economic and social changes associated with the Internet.
By combining this degree with recommended electives in media, design, business, information technology, marketing, and other disciplines, you will create the right degree program for you to become an astute, engaged professional communicator via the Internet.
Students may choose to study the following combinations of two single majors to obtain the double major award:
<ul><li>Digital and Social Media and Visual Culture</li><li>Digital and Social Media and Professional Writing &amp; Publishing</li><li>Digital Design and Digital and Social Media</li><li>Fine Art and Digital and Social Media</li></ul>
Please refer to the respective degree pages for more details.

Study digital publishing, virtual collaboration and social networks alongside networked technologies, regulation and the economics of the internet. Take electives in media, design, IT and marketing to secure skills that are coveted by every industry.

Bachelor of Arts (Digital and Social Media)

This degree was previously known as Graduate Diploma in Internet Communications.
The Graduate Diploma in Digital and Social Media provides you with an opportunity to learn in detail about the human dimensions of the Internet: how people network, collaborate, and share information through Internet communications, media and design. You will develop advanced skills in creating, maintaining and managing online communications for personal and commercial interactions, as well as gaining knowledge of the social and cultural contexts within which those interactions occur. The approach is interdisciplinary: you develop skills in websites, public communication, social network management, collaboration via virtual organisations, and web media production. At the same time you will understand the political, economic and social changes associated with the Internet. By taking this degree, you will add to your existing qualification the knowledge and skills needed for you to become an astute, engaged professional communicator via the Internet.

Build on your existing understanding of online culture. Choose from topics such as online gaming, writing for the web, the digital economy and website development. Harness emerging technology and see how digital culture engages with everyday life.

Graduate Diploma in Digital and Social Media

This degree was previously known as Bachelor of Arts (Internet Communications and Professional Writing and Publishing).
This degree offers a choice of studying two single majors together and introduces students to the complementary fields of digital and social media and professional writing &amp; publishing. Digital and Social Media  major provides you with an opportunity to learn in detail about the human dimensions of the internet: how people network, collaborate and share information through internet communications, media and design. You will develop advanced skills in creating, maintaining and managing online communications for personal and commercial interactions, as well as gaining knowledge of the social and cultural contexts within which those interactions occur.
The Professional Writing and Publishing major prepares students for writing careers in the private, public and creative sectors through the study and practice of a range of different writing forms, including feature articles, speeches, reports, discussion papers, travel writing, history, humour, writing for the internet, promotional writing, creative non-fiction and media releases.

Write and edit content to publish online. Craft diverse writing styles and genres from features to speeches for personal and commercial audiences. Explore how people network and connect using the internet. Design websites and online experiences.

Bachelor of Arts (Digital and Social Media) (Professional Writing and Publishing)

This degree was previously known as Graduate Certificate in Internet Communications.
The Graduate Certificate in Digital and Social Media provides you with an opportunity to learn some of the key aspects of the human dimensions of the Internet: how people network, collaborate, and share information through Internet communications, media and design. Depending on choice of subjects, you will develop skills in one or more of: creating, maintaining and managing online communications for personal and commercial interactions, as well as gaining knowledge of the social and cultural contexts within which those interactions occur. The approach is interdisciplinary: you develop skills in websites, public communication, social network management, collaboration via virtual organisations, and web media production. At the same time you will understand the political, economic and social changes associated with the Internet. By taking this degree, you will add to your existing qualification a basic level knowledge and skills needed for you to become an astute, engaged professional communicator via the Internet.

Write for websites and social media. Unpack how power and politics manifest online. Leverage online communication tools and styles to get your message across. Compare the everyday world with the digital space, and see where the two cross over.

Graduate Certificate in Digital and Social Media

This degree was previously known as Master of Internet Communications.
The Master of Digital and Social Media provides you with an opportunity to learn in detail about the human dimensions of the Internet: how people network, collaborate, and share information through Internet communications, media and design. You will develop advanced skills in creating, maintaining and managing online communications for personal and commercial interactions, as well as gaining knowledge of the social and cultural contexts within which those interactions occur. You will also gain advanced research skills through a substantial independent research project. The approach is interdisciplinary: you develop skills in websites, public communication, social network management, collaboration via virtual organisations, and web media production. At the same time you will understand the political, economic and social changes associated with the Internet. By taking this degree, you will add to your existing qualification the knowledge and skills needed for you to become an astute, engaged professional communicator via the Internet.

Broaden your appreciation of the communicative power of the world wide web. Punctuate your ongoing digital communication studies with an in-depth research project. Place an emphasis on creativity in digital writing, design and interaction practices.

Master of Digital and Social Media

This degree was previously known as Bachelor of Arts (Internet Communications and Visual Culture).
The Bachelor of Arts (Digital and Social Media) provides you with an opportunity to learn in detail about the human dimensions of the internet: how people network, collaborate and share information through internet communications, media and design. You will develop advanced skills in creating, maintaining and managing online communications for personal and commercial interactions, as well as gaining knowledge of the social and cultural contexts within which those interactions occur. In the Visual Culture major students explore the history and theories of art and learn to critically evaluate how art informs our world. Students are also trained in practices of seeing and representation through technical and intuitive skills based in drawing.

Visualise and articulate how people network and connect online. Express culture through design. Get critical and recognise the value of cultural diversity versus technology. Explore art history and theory. Draw on your technical and intuitive strengths.

Bachelor of Arts (Digital and Social Media) (Visual Culture)

This degree was previously known as Bachelor of Arts (Fine Art and Internet Communications).
This degree offers a choice of studying two single majors together and introduces students to the complementary fields of fine art and Digital and Social Media. The Fine Art major draws upon the diverse and complex traditions of Fine Art and calls for a high degree of self-discipline, a capacity for self-criticism and dedication to the demanding profession of being an artist. This degree aims to produce highly accomplished and knowledgeable graduates able to contribute to the artistic, aesthetic and social needs of contemporary society. The Digital and Social Media component provides you with an opportunity to learn in detail about the human dimensions of the internet: how people network, collaborate and share information through internet communications, media and design.

Critically interact with fine art traditions considering the visual and social needs of society. Contribute to the artistic aesthetic. Design ways to network and connect to people and places. Draw on your strengths of self-criticism and self-discipline.

Bachelor of Arts (Fine Art) (Digital and Social Media)

This degree was previously known as Bachelor of Arts (Digital Design and Internet Communications).
This degree offers a choice of studying two single majors together and introduces students to the complementary fields of digital design and internet communications. This degree enables students to understand web-based design, 2-D and 3-D animation design, digital photography, digital illustration and rendering, interactive and experience design, simulations and modelling, and electronic game design. The internet communication component provides you with an opportunity to learn in detail about the human dimensions of the internet: how people network, collaborate and share information through internet communications, media and design.

Visualise and communicate your talent for designer concepts. Create a digital footprint networking with technology. Critique the complex interaction between people and the internet. Network and browse the human dimensions of online communities.

Bachelor of Arts (Digital Experience and Interaction Design) (Digital and Social Media)

Learn to use your digital skills to analyse, interpret and present data to inform marketing strategies and tactics. Develop the know-how, the experience and the insights to be able to operate in this fast-paced industry. As the focus and importance of big brands understanding the data that drives their customers increases, so too will the demand for marketers skilled in the area of understanding the data and making data-driven decisions and drive real business change. Explore topics such a consumer behaviour, developing marketing strategies, using analytics to inform marketing tactics, and understanding more about marketing tools and technologies.

Dive deep into marketing on digital channels including social media, email, and apps. You’ll build valuable data skills for more informed analysis and tactics. Includes foundational business courses on leadership and economics.

Master of Business (Digital Marketing)

Healthcare In Australia

Discover how social media can be used as strategic communication tool. Learn how to enhance or create your professional online profile. This could be your LinkedIn profile, a blog or a business account using Instagram, Facebook or Twitter. Building a strong and positive social media profile is vital to your career, regardless of your profession or industry.Learn which platforms are most effective in delivering your message to your target audience. You will be encouraged to move beyond the role of social media user to critically evaluate your own social media usage and profile, and the impact this has on your own reputation.As part of your assessments, you’ll also conduct an audit of an organisation’s social media activity and assess the tactics, strategies and effectiveness of each platform. UniSA Online’s 10-week short courses give you the flexibility to upskill in a certain area, stay current with developments in your field, diversify your knowledge, or even explore a new direction in your career – without having to commit to the time and cost of a full university degree. Delivered 100% online, you’ll be able to study where and when it suits you. Access online academic and student support seven days a week, fit study around work and life commitments, view learning resources 24/7, and log in to the interactive online environment anywhere, any time and on any device.This is a first-year course from UniSA Online’s Bachelor of Communication degree.Should your course have an exam it will be scheduled for Australian Central Standard Time or Australian Central Daylight Time, depending on the time of the year.

Put your social media presence under a magnifying glass. Use a critical mind to look at how frequently you use social platforms, and why. Begin to understand how social media is used in strategy by organisations the world over.

Introduction to Social Media

*** This subject is not available for self-enrolment. Enrolment in this subject is at the discretion of the major coordinator based on results achieved in other subjects of study. Students must be in their final year of study. Please email the course coordinator at <a href="mailto:internetstudies@exchange.curtin.edu.au" target="_blank">internetstudies@exchange.curtin.edu.au</a> to request a requisite waiver. ***In this subject, you may plan for and undertake an industry placement/project, depending on staff and project availability. Special projects may also be available, such as working collaboratively in a digital and social media and online community management strategy and management or an identified research topic in a team for the university or for an industry partner. Under supervision, you will prepare a project proposal, complete a literature and resources review, and research and produce a relevant outcome, such as a website or social media presence, as appropriate and determined with your supervisor/s. Students may be permitted to present the final outcome of projects using elements of online design or production; students may be permitted to link their project to tasks or duties within their employment or community.Please Note: If it’s your first time studying a Curtin University subject you’ll need to complete their compulsory ‘Academic Integrity Program’. It only takes two hours to complete online, and provides you with vital information about studying with Curtin University. The Academic Integrity Program is compulsory, so if it’s not completed your subject grades will be withheld.Find out more about the <a href="https://www.curtin.edu.au/students/essentials/rights/academic-integrity/aip/" target="_blank">Academic Integrity module</a>.

Plan and execute a research project that explores how society connects online. This could be a scholarly paper or an online project such as a website. Use your imagination and get creative with your final presentation.

Digital and Social Media Project

The aim of this course is to explore and apply text and social media analytic methods and tools.Topics covered in this course include: principles of text analytics, information retrieval; acquiring data from social media; content analysis, sentiment analysis; using text analytics methods; and analysing social media-sourced text data to address a business question.UniSA Online’s 10-week short courses give you the flexibility to upskill in a certain area, stay current with developments in your field, diversify your knowledge, or even explore a new direction in your career – without having to commit to the time and cost of a full university degree. This is a third-year course from UniSA Online’s Bachelor of Data Analytics. When studying this course as a &quot;single subject&quot;, prior knowledge from INFT2067 and INFS3081 or equivalent will support your success.Delivered 100% online, you’ll be able to study where and when it suits you. Access online academic and student support seven days a week, fit study around work and life commitments, view learning resources 24/7, and log in to the interactive online environment anywhere, any time and on any device. Should your course have an exam it will be scheduled for Australian Central Standard Time or Australian Central Daylight Time, depending on the time of the year.

Text and Social Media Analytics

The increasing use of the Internet and other digital media by both business and consumers is having a significant effect on business globally. For consumers, information and communication technologies (ICT) provide more information, convenience, and a wider range of, and access to, product choices. For businesses, ICT provides new channels to market their products, new ways to build and establish value-creating relationships with their customers, as well as opportunities to expand into new markets. However, due to the rapid evolution of digital technologies, the businesses are increasingly confronted with the need to participate and manage their marketing mix in a real-time, ever-changing digital environment. Hence it is imperative for businesses to be able to take advantage of the digital technologies as a means to sharpen their competitive advantages and marketing strategies.The focus of this subject is on developing students’ knowledge of digital and direct marketing as a strategic element of the marketing mix. It will develop students’ knowledge of key concepts, principles, and models needed to strategically manage digital and direct marketing in both B2B and B2C marketing contexts. The subject will develop students’ knowledge of when and how to use the various methods of digital and direct marketing at different stages of marketing strategy. The subject will develop students’ knowledge and ability to creatively plan, effectively implement, and critically evaluate the performance of different digital and direct marketing strategies.

Digital and Social Media Marketing

This subject covers the area of digital and social media marketing. Businesses are increasingly confronted with the need to adapt to a real-time digital environment. This subject focuses on providing students with a comprehensive understanding of the evolution and the role of traditional advertising versus digital advertising. You will learn the fundamentals of digital and social media marketing and learn how to develop digital marketing strategies to create engaging and effective marketing content. This approach to digital and social media marketing planning considers the strategic use of a range of media.In undertaking this subject, you will focus on a digital and social media marketing approach to marketing communications that considers how the integration of messages may achieve maximum impact, primarily through the coordinated use of a range of traditional and digital advertising tools (e.g. Facebook, Instagram, LinkedIn, TikTok, Pinterest, and more).The subject is placed in the context of more digital and social media marketing issues faced by organisations of all sizes including the establishment of objectives, budgeting and organising for effective coordination and delivery of digital promotional messages.You will find that understanding the complexities and issues involved in digital and social media marketing will be of value to you when making both marketing and general business decisions in the future.

In this online or blended level one subject, we explore how rapid social change in recent years has transformed the lives of young people. This subject traces and illuminates the social forces that are reshaping how we live, work, consume, and relate, and how we might meaningfully respond to these changes in pursuit of social justice, inclusion, and imagining alternative worlds. Specifically, we will explore how sociologists apply their insights to a range of everyday settings. How do sociologists work to create solutions to some of the most pressing challenges facing young people today, such as: homelessness and poverty; persistent gendered and racialized inequalities; the mental health crisis among young people; algorithmic bias and misinformation on social media; insecure work and exploitation in the workplace; and fostering sustainable, liveable worlds? Each week we will explore how sociologists tackle these fundamental real-world problems of identity, belonging, security, and care. A key skill for sociologists is to communicate their research in accessible and engaging ways. Therefore, students will be tasked with creatively responding to contemporary social issues of their choosing, and communicating their research findings to a range of stakeholders. This subject addresses topical issues of urgent relevance and is suitable as an elective for all students (no pre-requisites must be met).This is a level 1 subject.

Sociology In Action: From Social Justice To Social Media

Social media platforms are an integral part of news and media. In Using Social Media, you will learn how to use different social media platforms to both create and share media content. The subject explores how to use social media to research and report original stories, including how to identify and verify sources, and how to tell stories in live formats. You will also learn how to analysis social media strategy and develop a strategy for social media content dissemination, including how to determine an audience, and create engaging content specifically for social media, such as text, graphics and images. As well as key skills, this subject delivers key knowledge on misinformation and disinformation in social media, and legal and ethical implications, including defamation, privacy and copyright.This is a level 2 subject. This subject includes live sessions with the expectation of student attendance and participation.

Using Social Media

Unlike many traditional business models which are product-centric or focused, the modern businesses of today are very much customer-oriented. A consequence of being customer-oriented is the need for businesses to engage positively, proactively and effectively on social media and be good at creating a strong narrative for the products or services that the business offers. In this subject, you will learn about the role that social media plays, taking a data analytics view of social media and its role to building brand equity. You will also investigate various storytelling techniques and tools, including effective creation of slide decks, and use of infographics and dashboards to engage consumers. Lastly, you will be introduced to the new developments poised to disrupt businesses, gaining an appreciation and understanding of how to manage these disruptors within the organisational structure as well as in the customer-facing aspects of the business.

Social Media and Visualisation

Social media literacy has become essential to the work of most professions but particularly for professional communicators in both strategic communications and media. This course covers the theory and practice of social media usage to take advantage of the opportunities of social media while navigating the risks that come with communicating on a global scale. Students learn the practices of ethical social media use and how to identify and manage the potential legal hazards. Through case studies the students will understand how organisational risks can lead to audience outrage, brand damage, litigation, and crises. Stakeholder theory and risk analysis tools will be used to teach how to anticipate, identify, address and balance opportunities and risks through social media strategy. Students learn to distinguish between personal and professional social media use and to work within their organisations&#39; social media policies when engaging online.

Social Media for Global Communications

This subject was previously known as Web Development Project.This is the capstone subject within the Digital and Social Media course and involves working to produce innovative online media content that both explores and embodies the qualities of discoverable, spreadable, streaming, converging and participatory media. You will primarily be engaged in pitching, planning and executing a small team project as well as building a professional industry standard online portfolio, including critical reflections on the challenges and opportunities of collaboratively producing digital and social media with each other and with potential others. You will also be required to critically situate and contextualise your learning in terms of the broader concepts and issues developed across all of your Digital and Social Media subjects, in particular, Web Media.Further Information: The list of topics is indicative and subject to minor change prior to the start of each Study Period.Please Note: If it’s your first time studying a Curtin University subject you’ll need to complete their compulsory ‘Academic Integrity Program’. It only takes two hours to complete online, and provides you with vital information about studying with Curtin University. The Academic Integrity Program is compulsory, so if it’s not completed your subject grades will be withheld.Find out more about the <a href="https://www.curtin.edu.au/students/essentials/rights/academic-integrity/aip/" target="_blank">Academic Integrity module</a>.

Work as part of a small team to deliver innovative web media content that encourages user participation. Strengthen your understanding of audiences and how they engage online. Predict future advances in the field of internet communications.

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