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Study online through Open Universities Australia. Explore all degrees, subjects and short courses now.

Marketing is a critical tool in industry growth and development. Marketing professionals need to be able to understand consumer behaviour in order to create market value, generate strategies and tap into marketing channels. In this program we emphasise the learning of marketing theories, principles and skills through the combination of theoretical study and practical application. Further, you will develop a skillset to equip you to work as a practising marketer in a range of product and service industries, and you will have an appreciation for global, sustainable and ethical contexts of marketing strategies and practices.

Become the indispensable business professional who connects customers with goods and services. This online marketing course covers the fundamentals plus consumer psychology, social media, and more. Express your creativity and enjoy a lucrative career.

Bachelor of Communication and Media (Marketing)

Edith Cown University (ECU)’s unique degree blends marketing, advertising and public relations, so you graduate with a suite of skills to work in any creative industry.Hone your marketing skills with strategic business management knowledge, and gain employability skills, including critical thinking, teamwork, communication and problem-solving. You could also get the opportunity to do a work placement in your area of interest, giving you advanced access to industry contacts, and a practical insight into future jobs.You’ll work with real-world industry contacts, using industry standard software to ensure you gain the skills required to attract new customers, retain existing customers and to enhance the relationship with the product, brand, or organisation. You’ll also gain practical experience in both traditional and digital media, and create portfolios that showcase your talents.Combined with the art, science and strategy of advertising, and the communications practice of public relations, you’ll graduate ready for a diverse career.You have the option of studying this program online or campus. The Marketing units are available on the Joondalup Campus, and the Advertising and Public Relations units are available on the Mount Lawley Campus.

Become highly employable and look forward to a career of diversity with this business and communications degree. Study the importance of customers and brands—and learn how to strategically influence them. Build skills in traditional and digital media.

Bachelor of Marketing, Advertising and Public Relations

Marketing is fast-paced, exciting and always challenging. It is an ideal career if you are creative, analytical and a good communicator. In the Graduate Certificate in Marketing you will gain a solid base of knowledge and expertise in the latest techniques and technologies in consumer behaviour, market research and integrated marketing communications.Griffith University offers a number of study options for Marketing including on-campus and online. Find out more about our Marketing programs.

Explore the foundations of marketing. You’ll build skills to connect customers with brands across multiple channels. Get to know consumer behaviour. Unlock specialist roles or keep studying towards your Masters.

Graduate Certificate in Marketing

Study On Demand – this is a 100% online marketing and communication degree designed specifically for online learning. With UniSA Online you can take full control over your study, access support seven days a week, plan your study to fit around your life, view learning resources 24/7, and log into the interactive online environment anywhere, any time and on any device.
Gain the skills you need to excel in any marketing and communication (marcomms) role, no matter what industry you choose to work in. Explore diverse areas such as social media, public relations, marketing analytics, digital marketing, advertising, retailing, brand management, and content creation.
Learn how to develop effective integrated campaigns by combining your creativity and passion for content creation with your marketing and data analytical skills.
Whether you’re looking to restart your career or make a change, this degree will set you up on a path towards career success.

Understand what makes consumers tick and click as you dive into the digital landscape of modern-day business. Tackle tech, including the latest tools and analytics, along with communication skills

Bachelor of Marketing and Communication

Torrens University&#39;s Diploma of Marketing teaches foundational skills for creating exciting marketing campaigns. Gain in-demand practical skills, and apply your learnings with real briefs for real clients. This course comprises seven core subjects and one elective subject and offers a pathway into a Bachelor of Business, as well as a standalone qualification.Tailor your study to your lifestyle thanks to our innovative digital learning system, accessible from anywhere with 24/7 personalised support. With all your course materials online, and the option to study full or part time, on-campus, online or a blend of both it&#39;s all about flexibility.Course duration: 1 year full time, 2 years part time, 2 trimesters accelerated.

Study core business concepts that support good marketing practice. You’ll cover consumer behaviour, advertising, research, and communication. Build a foundation in marketing so you’re ready for work or further business studies. An AMI-accredited course.

Diploma of Business (Marketing)

The world is evolving, with a clear shift away from outdated business practices. Our Bachelor of Business is an alternative to more traditional business degrees, combining new skills, new values and new opportunities relevant for the new economy. It&#39;s a whole new way of thinking for a whole new generation of business professionals.The modern business practices of adaptivity, creativity, diversity and sustainable business are ingrained in this degree, so that you graduate with the skills needed for the rewarding career opportunities that the new economy brings.This degree offers you a choice of 9 majors and the opportunity to complete elective subjects.<ul><li>Human Resource Management</li><li>Management</li><li>Marketing</li><li>Innovation and Entrepreneurship</li><li>Sport Management</li><li>Logistics and Supply Chain Management</li><li>International Business</li><li>Political Science and International Relations</li><li>Contemporary Marketing</li></ul> This degree includes subjects from Griffith University and other universities through OUA.

Learn how organisations work and visualise where you fit in. Get familiar with financial documents, risk, and business comms. This business course gives you a 360-degree view of business strategy. Specialisations include marketing and management. 

Bachelor of Business

The Undergraduate Certificate in Marketing Analytics will provide you with a comprehensive understanding of the principles and techniques used in marketing analytics. This program is intended for individuals who want to gain the practical skills and knowledge necessary to work in marketing analytics, digital marketing, social media marketing, big data analytics, and related fields.You will be introduced to marketing and marketing analytics, including an overview of the key concepts and tools used in this field ). You will then dive deeper into data analysis techniques (descriptive statistics, inferential statistics, and predictive statistics), learning how to use statistical software to manipulate and analyse data (Tableau, R and Excel). You will also explore the different types of data used in marketing analytics, including customer data, market research data, and web analytics data.Throughout the program, you will have the opportunity to work on projects using real-world data to develop marketing strategies and analyse results. You will also have the opportunity to work with industry professionals, learning about the latest trends and best practices in marketing analytics.Upon graduation, you will have a strong foundation in marketing analytics and be well-equipped to pursue a variety of career paths in marketing, analytics, or related fields. You will be able to use data analysis techniques to develop marketing strategies, understand consumer behaviour, and design market research studies. You will also have practical experience with industry-standard tools and software, making you an attractive candidate to potential employers.

Build competitive data skills and see where they fit in the world of digital marketing. Topics include marketing research and consumer behaviour. Gain practical experience with industry-standard tools. Unlock doors to further study and a marketing career.

Undergraduate Certificate in Marketing Analytics

Marketing is fast-paced, exciting and always challenging. It is an ideal career if you are creative, analytical and a good communicator. You will gain a solid base of knowledge and expertise in the latest techniques and technologies in consumer behaviour, market research and integrated marketing communications.The Master of Marketing program builds on this foundation, where you will learn advanced marketing principles, best practice and new approaches to build customer relationships. Your studies will enable you to think strategically about value, positioning and competitive advantage in a global context through branding and digital marketing applications.

Go well beyond the fundamentals into the arena of market research, brand strategy, and advanced consumer behaviour. Build your confidence to operate beyond the marketing department with influence across the entire business.

Master of Marketing

Build brands and tell stories. Create memorable relationships with your customers. Keep up with rapidly changing technologies. The Marketing major will give you highly sought-after skills to jet set your marketing career.Taught by experienced marketing professionals, this course will inspire you to keep up with constantly innovating marketing practices. Undertake meaningful assessments preparing you for the workforce, such as developing strategies for live clients, use cutting-edge tools such as Google Analytics to interpret data, create inspiring social media strategies and even develop a marketing plan for your own unique concept. You’ll learn to find your voice and discover how marketing can influence the sustainability of our planet.

Study marketing online and graduate work-ready for this dynamic industry. Along with core business subjects, you’ll combine marketing subjects, including digital marketing and electives with an industry project to prep you for your business career.

Bachelor of Business with a Major in Marketing

The online degree tailored for your career and busy schedule. Students participate in online self-directed learning experiences and given opportunities to bring together relevant theories and concepts, real world practice, and personal reflection to tackle real world business issues and problems. As a result, students develop analytical, evaluation, communication, team and leadership skills through self-reflection discovery and peer assisted learning.Graduate with a Torrens University degree, enriched by the extra support from Ducere Global Business School. Added benefits of the partnership provide students with exclusive insights to 250+ Global Leaders (including learnings from Prime Ministers, Fortune-500 CEOs, and more), 100% applied online model with NO exams, and receive additional support as you need from a dedicated Graduate Coach.

Learn the latest tools of brand development, digital strategy and campaign management. Get real skills in market research. You’ll explore content planning and digital disruption by creating bespoke marketing plans as part of your degree.

Bachelor of Applied Business (Marketing)

Digital Marketing

Promotional Communication: Advertising, Publicity and Marketing

Principles and Practices of Marketing

Sport Marketing

Marketing Strategy and Analytics

Advertising and Integrated Marketing Communications

Business Marketing

Marketing Principles: Trading and Exchange

Marketing Analytics

Principles of Marketing

Ever wondered why people buy what they do, or how marketers can gain insights into what makes people purchase certain things? This course takes a unique approach to understanding consumer behaviour and looks at the science and concepts behind purchasing decisions.  Discover empirically grounded theories and patterns that predict, and explain patterns, in buying behaviour. Learn to apply your knowledge of consumer behaviour models and theories to practical marketing problems in your current role. You’ll study the most cutting-edge developments in the marketing industry and will leave with up-to-the-minute knowledge that many practising marketers don’t know themselves. UniSA Online’s 10-week short courses give you the flexibility to up-skill in a certain area, stay current with developments in your field, diversify your knowledge, or even explore a new direction in your career – without having to commit to the time and cost of a full university degree.  Delivered 100% online, you’ll be able to study where and when it suits you. Access online academic and student support seven days a week, fit study around work and life commitments, view learning resources 24/7, and log in to the interactive online environment anywhere, any time and on any device. This is a second-year course from UniSA Online’s Marketing degree. Please note: you are responsible for completing any relevant prerequisite courses before enrolling in this course.Should your course have an exam it will be scheduled for Australian Central Standard Time or Australian Central Daylight Time, depending on the time of the year.

Consumer Behaviour

In this course you’ll develop an overview of how technology is used in marketing and be introduced to the latest practices in digital marketing. You&#39;ll see how digital marketing differs from traditional marketing and how you can apply that theory. You&#39;ll gain the knowledge to make effective digital marketing decisions. Familiarise yourself with the distinct types of activity that constitute digital marketing, the key issues and challenges of digital marketing, and the ways in which digital marketing relates to traditional marketing activities. UniSA Online’s 10-week short courses give you the flexibility to up-skill in a certain area, stay current with developments in your field, diversify your knowledge, or even explore a new direction in your career – without having to commit to the time and cost of a full university degree.  This is a third-year course from UniSA Online’s Bachelor of Marketing and Communication degree. When studying this course as a &quot;single subject&quot;, prior knowledge from MARK 1018 or equivalent will support your success.Delivered 100% online, you’ll be able to study where and when it suits you. Access online academic and student support seven days a week, fit study around work and life commitments, view learning resources 24/7, and log in to the interactive online environment anywhere, any time and on any device. Should your course have an exam it will be scheduled for Australian Central Standard Time or Australian Central Daylight Time, depending on the time of the year.

Look outside traditional marketing with this exploration of the latest practices in online marketing. Develop a digital marketing strategy. Break down the marketing tech-stack. Connect with customers in a more targeted and measurable way.

In just two decades, digital media and the world wide web have fundamentally altered the operations of businesses around the globe. This course gives you a strategic-level working knowledge of digital and social media marketing. The course further introduces best practices in acquiring, communicating with consumers, and retaining customers on the internet. The course examines digital technologies and their impact on, and implications for, marketing strategy, consumer behaviour, market segmentation, advertising and media planning. Pre-Requisites: NIL. Co-Requisites: NIL. Students should not enrol in this course if they have previously completed 3040MKT Digital and Social Media Marketing at Griffith University.

Venture into the online marketing arena and test a variety of strategies.
Track trends in contemporary e-marketing. Oversee the development of a digital marketing plan. Consider how your approach would change on B2B and B2C online marketing campaigns.

Digital and Social Media Marketing

Retail marketing is an exciting area of contemporary business. This course emphasizes attracting customers to a diversity of retail forms, and the elements which facilitate informed consumer choice. It is critical for all businesses (including manufacturers and wholesalers) to understand and utilise retail marketing theory to sustain retail brands. Through this approach you will develop strong foundations in specific aspects of retail marketing such as creating customer loyalty through visual merchandising, store design, price promotions, and merchandise assortment. You apply retail marketing theory to relevant and practical retail issues with these experiences providing you with a skill set essential to your business career. Students should not enrol in this subject if they have previously completed 2036MKT Retail Marketing at Griffith University.

Expose yourself to retail marketing theory.
Investigate the changing state of the retail supply chain. Get a sense of the legal, social and economic factors that impact the retail sector. Ask how retail marketing practices can be improved.

Retail Marketing

The aim of this course is to provide students with an understanding of how government, not-for-profit and commercial organisations can apply marketing and consumer behaviour principles to promote behaviour change for improved health and wellbeing.You will discover a cross-disciplinary approach to addressing social challenges; principles of marketing; social marketing; fundamentals of consumer behaviour; social marketing intervention; formative consumer research; industry practitioner perspective; tools of communication and behaviour influence; behaviour change metrics and evaluation.UniSA Online’s 10-week short courses give you the flexibility to up-skill in a certain area, stay current with developments in your field, diversify your knowledge, or even explore a new direction in your career – without having to commit to the time and cost of a full university degree.  This is a second-year course from UniSA Online’s Public Health degree.  Delivered 100% online, you’ll be able to study where and when it suits you. Access online academic and student support seven days a week, fit study around work and life commitments, view learning resources 24/7, and log in to the interactive online environment anywhere, any time and on any device. Should your course have an exam it will be scheduled for Australian Central Standard Time or Australian Central Daylight Time, depending on the time of the year.

Marketing for Health and Wellbeing

This course applies the principles of marketing to oneself. As such, broad topic areas include the self-marketing mix, self-marketing research, self-marketing tactics and implementation and self-marketing evaluation. In doing so, students learn how to develop, manage and sustain positive self-images/brand that are well-received in the &quot;real world&quot;, both on a professional and personal basis. Students should not enrol in this subject if they have previously completed 3029MKT Self-Marketing at Griffith University.

Self-Marketing

This subject introduces marketing to postgraduate students from diverse discipline areas. It initiates students into the marketing discipline by highlighting the principles fundamental to both consumer and business decision-making. Students acquire knowledge of marketing theories, frameworks and strategies, which equip them to analyse, evaluate and create strategic initiatives in the marketplace. Students have opportunity to hone their professional skills in leadership, collaboration and problem-solving in communications with their peers and industry clients. Please Note: If it’s your first time studying a Curtin University subject, you’ll need to complete their compulsory ‘Academic Integrity Program’. It only takes two hours to complete online and provides you with vital information about studying with Curtin University. The Academic Integrity Program is compulsory, so if it’s not completed your subject grades will be withheld.Find out more about the <a href="https://academicintegrity.curtin.edu.au/" target="_blank">Academic Integrity module</a>.

Synergising Marketing

Marketing for behaviour change offers a framework for designing effective behavioural change programs which can be used to change social, environmental and financial behaviours. This course brings together a range of skills required by government, not-for-profits and behaviour change consultants to effect positive behaviour change programs to stem a wide range of societal issues. ﻿Students should not enrol in this subject if they have previously completed 3007MKT Marketing for Behaviour Change at Griffith University.

Leverage your marketing knowledge to push for social change. Explore why governments and non-profits implement social marketing campaigns. Highlight traditional marketing principles and techniques that can address problems like drinking and littering.

Marketing for Behaviour Change

International marketing is a rapidly growing area within the disciplines of marketing and international business. Central to international marketing is the response of international rather than domestic buyers in the marketing environment, the types of decisions that are most feasible and the information required in decision making. During this course, the student will gain insights into the pressures created by the international economic, political, legal and cultural environmental influences on marketing planning. This course will enable students to learn analytical skills required to develop international marketing plans and develop the marketing mix elements in the international environment. Marketing to the World is one of five subjects in the marketing discipline and extends the knowledge developed in marketing management into the international rather than the domestic market. The major theories include, pathways of internationalisation, political and economic risk analysis, international planning, cultural distance, branding for international markets, international market entry, distribution strategies and adaptation versus standardisation. The conceptual material developed during this course will be implemented through class exercises, case studies and a major project.

Marketing to the World

The course aims to provide students with an understanding of the communication aspects of marketing. It will cover the range of tools available to marketers for the purpose of promotion such as advertising, sales promotion, personal selling, sponsorship, publicity, and public relations as well as the process by which these are integrated and planned.

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