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Edith Cown University (ECU)’s unique degree blends marketing, advertising and public relations, so you graduate with a suite of skills to work in any creative industry.Hone your marketing skills with strategic business management knowledge, and gain employability skills, including critical thinking, teamwork, communication and problem-solving. You could also get the opportunity to do a work placement in your area of interest, giving you advanced access to industry contacts, and a practical insight into future jobs.You’ll work with real-world industry contacts, using industry standard software to ensure you gain the skills required to attract new customers, retain existing customers and to enhance the relationship with the product, brand, or organisation. You’ll also gain practical experience in both traditional and digital media, and create portfolios that showcase your talents.Combined with the art, science and strategy of advertising, and the communications practice of public relations, you’ll graduate ready for a diverse career.You have the option of studying this program online or campus. The Marketing units are available on the Joondalup Campus, and the Advertising and Public Relations units are available on the Mount Lawley Campus.

Become highly employable and look forward to a career of diversity with this business and communications degree. Study the importance of customers and brands—and learn how to strategically influence them. Build skills in traditional and digital media.

Bachelor of Marketing, Advertising and Public Relations

The Undergraduate Certificate in Marketing Analytics will provide you with a comprehensive understanding of the principles and techniques used in marketing analytics. This program is intended for individuals who want to gain the practical skills and knowledge necessary to work in marketing analytics, digital marketing, social media marketing, big data analytics, and related fields.You will be introduced to marketing and marketing analytics, including an overview of the key concepts and tools used in this field ). You will then dive deeper into data analysis techniques (descriptive statistics, inferential statistics, and predictive statistics), learning how to use statistical software to manipulate and analyse data (Tableau, R and Excel). You will also explore the different types of data used in marketing analytics, including customer data, market research data, and web analytics data.Throughout the program, you will have the opportunity to work on projects using real-world data to develop marketing strategies and analyse results. You will also have the opportunity to work with industry professionals, learning about the latest trends and best practices in marketing analytics.Upon graduation, you will have a strong foundation in marketing analytics and be well-equipped to pursue a variety of career paths in marketing, analytics, or related fields. You will be able to use data analysis techniques to develop marketing strategies, understand consumer behaviour, and design market research studies. You will also have practical experience with industry-standard tools and software, making you an attractive candidate to potential employers.

Build competitive data skills and see where they fit in the world of digital marketing. Topics include marketing research and consumer behaviour. Gain practical experience with industry-standard tools. Unlock doors to further study and a marketing career.

Undergraduate Certificate in Marketing Analytics

Study On Demand – this is a 100% online marketing and communication degree designed specifically for online learning. With UniSA Online you can take full control over your study, access support seven days a week, plan your study to fit around your life, view learning resources 24/7, and log into the interactive online environment anywhere, any time and on any device.
Gain the skills you need to excel in any marketing and communication (marcomms) role, no matter what industry you choose to work in. Explore diverse areas such as social media, public relations, marketing analytics, digital marketing, advertising, retailing, brand management, and content creation.
Learn how to develop effective integrated campaigns by combining your creativity and passion for content creation with your marketing and data analytical skills.
Whether you’re looking to restart your career or make a change, this degree will set you up on a path towards career success.

Understand what makes consumers tick and click as you dive into the digital landscape of modern-day business. Tackle tech, including the latest tools and analytics, along with communication skills

Bachelor of Marketing and Communication

Build brands and tell stories. Create memorable relationships with your customers. Keep up with rapidly changing technologies. The Marketing major will give you highly sought-after skills to jet set your marketing career.Taught by experienced marketing professionals, this course will inspire you to keep up with constantly innovating marketing practices. Undertake meaningful assessments preparing you for the workforce, such as developing strategies for live clients, use cutting-edge tools such as Google Analytics to interpret data, create inspiring social media strategies and even develop a marketing plan for your own unique concept. You’ll learn to find your voice and discover how marketing can influence the sustainability of our planet.

Study marketing online and graduate work-ready for this dynamic industry. Along with core business subjects, you’ll combine marketing subjects, including digital marketing and electives with an industry project to prep you for your business career.

Bachelor of Business with a Major in Marketing

Take your career to the next level with the Master of Applied Business from Charles Sturt University. Industry-aligned, with a broad range of subjects to choose from, this course is designed to accelerate your business career.

Build an innovative approach to real-world business. Boost your career with your choice of specialisation—including digital marketing, negotiation, and business data analytics. Grow strong professional relationships and expand your network. 

Master of Applied Business (with specialisations)

This course teaches you how to create, market and manage commercial fashion enterprises in an ever-changing landscape. You will explore various business models, digital communication strategies, fashion buying and merchandise planning, brand development, consumer research, entrepreneurship and fashion retail and operations practices.Elective options allow you to further develop your skills in sales and negotiation as well as entrepreneurial finance.Throughout the course, you will work with fashion and graphic design students as well as industry leaders, providing networking opportunities and preparing you to launch or manage a fashion enterprise of your own.Tailor your study to your lifestyle thanks to our innovative digital learning system, accessible from anywhere with 24/7 personalised support. With all your course materials online, and the option to study full or part time, on-campus, online or a blend of both it&#39;s all about flexibility.Course duration: 3 years full-time, up-to 6 years part-time, 2 years accelerated.

Explore the space where business and fashion overlaps. Topics include brand development, consumer research, and operational and retail practices. Work alongside industry leaders. You’ll see fashion buying and digital marketing in the real-world.

Bachelor of Fashion Marketing and Enterprise

Study Communication On Demand with UniSA Online and take full control over your study. Access support seven days a week, plan your study to fit around your life, view learning resources 24/7, and log into the interactive online environment anywhere, any time and on any device.
This 100% online communication degree will provide you with the skills and knowledge to produce effective communication strategies across a range of traditional and emerging media platforms.
Taught by academics with strong industry connections, you will discover new trends in the field to prepare you to work across a diverse media landscape. You can be confident that what you’re learning will prepare you for the workforce, no matter what industry you choose to work in.

Create a career communicating online or in print. Strategize and integrate digital communications, marketing, public relations, media or brands. Promote networks and connect with industry creatives. Devise campaigns and launch communications plans.

Bachelor of Communication

The Master of Business is a program designed for professionals aspiring to make the move to management roles, for current managers seeking formal qualifications and for those looking to move careers. This degree is designed to help you master essential business concepts and provide you with the frameworks and creative problem solving skills to enable you to operate effectively in the dynamic, global business economy.This program will help you to further develop your business and management skills, build specialist knowledge within your chosen area, and accelerate your career.Our partnership with the Institute of Managers and Leaders Australia and New Zealand (IML ANZ) allows graduates to be awarded with the internationally recognised professional designation immediately after graduation*. Accrediting management and leadership excellence, Chartered Manager will help you to gain global recognition, professionalise your leadership skills, increase your employability and differentiate you from other managers.Griffith and IML ANZ are committed to supporting you throughout your leadership journey. Along with the new fast-tracked route to Chartered Manager, you will also receive access to a range of partnership benefits.* Upon completion of the Chartered Manager written assessment, interview and satisfying the work experience requirements.Depending on your career aspirations and interests, you can complete majors in the following areas:<ul><li>Accounting (Nathan, Online)</li><li>Business Analytics (Nathan, Online)</li><li>Business Law (Nathan, Online)</li><li>Communication (Online) (offered form 2023)</li><li>Digital Business (Nathan, Online)</li><li>Economics (Nathan, Online)</li><li>Employment Relations (Nathan, Gold Coast, Online)</li><li>Event Management (Gold Coast, Online)</li><li>Human Resource Management (Nathan, Gold Coast, Online)</li><li>Information Systems (Nathan, Online)</li><li>Innovation and Entrepreneurship (Gold Coast, Online)</li><li>International Business (Nathan, Online)</li><li>International Tourism and Hospitality Management (Gold Coast, Online)</li><li>Management (Nathan, Online)</li><li>Marketing (Nathan, Gold Coast, Online)</li><li>Public Policy (Online)</li><li>Sport Management (Gold Coast, Online)</li><li>Supply Chain Management (Nathan, Online).</li></ul>This program includes a dissertation pathway. The dissertation pathway can provide a pathway to a higher degree by research for candidates with the qualifying GPA.

Stand out as a business leader with this competitive postgraduate qualification. Choose from 17 majors, including marketing, digital business and human resource management. Learn how to lead during times of change and solve complex organisational problems.

Master of Business

The online degree tailored for your career and busy schedule. Students participate in online self-directed learning experiences and given opportunities to bring together relevant theories and concepts, real world practice, and personal reflection to tackle real world business issues and problems. As a result, students develop analytical, evaluation, communication, team and leadership skills through self-reflection discovery and peer assisted learning.Graduate with a Torrens University degree, enriched by the extra support from Ducere Global Business School. Added benefits of the partnership provide students with exclusive insights to 250+ Global Leaders (including learnings from Prime Ministers, Fortune-500 CEOs, and more), 100% applied online model with NO exams, and receive additional support as you need from a dedicated Graduate Coach.

Learn the latest tools of brand development, digital strategy and campaign management. Get real skills in market research. You’ll explore content planning and digital disruption by creating bespoke marketing plans as part of your degree.

Bachelor of Applied Business (Marketing)

Study Digital Business On Demand with UniSA Online and take full control over your study. Access support seven days a week, plan your study to fit around your life, view learning resources 24/7, and log in to the interactive online environment anywhere, any time and on any device. This 100% online diploma has been designed in partnership with global professional services company, Accenture, to ensure you graduate with a skillset informed by real-world experience and practice. Combined with UniSA’s expert business academics and world-class research, you’ll gain a unique qualification aligned to industry demand.  With just one year of full-time study, you’ll develop the foundation digital literacy skills to support business growth as emerging technologies and digital disruption transform the way we work. You’ll build valuable connections with industry leaders, and study a flexible qualification tailored to your career goals.  Informed by contemporary digital business research and enhanced by industry connections, UniSA Online’s Diploma in Digital Business is the ideal platform to help you take the first step into digital business, or prepare for further study.

Cover business concepts and IT fundamentals in this 100% online digital business course. Topics include digital disruption, cloud platforms, management, and marketing. Get ready to work in global digital businesses. Co-designed and delivered by Accenture.

Diploma in Digital Business

In this course you’ll develop an overview of how technology is used in marketing and be introduced to the latest practices in digital marketing. You&#39;ll see how digital marketing differs from traditional marketing and how you can apply that theory. You&#39;ll gain the knowledge to make effective digital marketing decisions. Familiarise yourself with the distinct types of activity that constitute digital marketing, the key issues and challenges of digital marketing, and the ways in which digital marketing relates to traditional marketing activities. UniSA Online’s 10-week short courses give you the flexibility to up-skill in a certain area, stay current with developments in your field, diversify your knowledge, or even explore a new direction in your career – without having to commit to the time and cost of a full university degree.  This is a third-year course from UniSA Online’s Bachelor of Marketing and Communication degree. When studying this course as a &quot;single subject&quot;, prior knowledge from MARK 1018 or equivalent will support your success.Delivered 100% online, you’ll be able to study where and when it suits you. Access online academic and student support seven days a week, fit study around work and life commitments, view learning resources 24/7, and log in to the interactive online environment anywhere, any time and on any device. Should your course have an exam it will be scheduled for Australian Central Standard Time or Australian Central Daylight Time, depending on the time of the year.

Look outside traditional marketing with this exploration of the latest practices in online marketing. Develop a digital marketing strategy. Break down the marketing tech-stack. Connect with customers in a more targeted and measurable way.

Digital Marketing

Marketing plays an essential part in business leadership. This course exposes students to fundamental marketing concepts used in industry and provides insight into how these concepts relate to the &quot;real&quot; world. This course introduces students to the discipline of marketing through topics such as: consumer behaviour, marketing research, product planning, integrated marketing communications and social media, distribution planning, product &amp; service pricing, and societal and environmental issues.

Digital Marketing Strategy

The course aims to provide students with an understanding of the communication aspects of marketing. It will cover the range of tools available to marketers for the purpose of promotion such as advertising, sales promotion, personal selling, sponsorship, publicity, and public relations as well as the process by which these are integrated and planned.

Marketing Communications in a Digital World

Integrated Marketing Communications offers overall knowledge of approaches marketers adopt to communicate the value of their products and services across various communication tools. It explores the various strategies and tactics utilised by companies to create cohesive and effective marketing messages. In this subject, you will develop knowledge of the concepts, frameworks, and models of integrated marketing communications. You will learn to critically analyse the integrated marketing communications practices of a business. Further, you will learn to utilise appropriate tools to develop an integrated marketing communications campaign for a company.

Integrated Marketing Communications

The increasing use of the Internet and other digital media by both business and consumers is having a significant effect on business globally. For consumers, information and communication technologies (ICT) provide more information, convenience, and a wider range of, and access to, product choices. For businesses, ICT provides new channels to market their products, new ways to build and establish value-creating relationships with their customers, as well as opportunities to expand into new markets. However, due to the rapid evolution of digital technologies, the businesses are increasingly confronted with the need to participate and manage their marketing mix in a real-time, ever-changing digital environment. Hence it is imperative for businesses to be able to take advantage of the digital technologies as a means to sharpen their competitive advantages and marketing strategies.The focus of this subject is on developing students’ knowledge of digital and direct marketing as a strategic element of the marketing mix. It will develop students’ knowledge of key concepts, principles, and models needed to strategically manage digital and direct marketing in both B2B and B2C marketing contexts. The subject will develop students’ knowledge of when and how to use the various methods of digital and direct marketing at different stages of marketing strategy. The subject will develop students’ knowledge and ability to creatively plan, effectively implement, and critically evaluate the performance of different digital and direct marketing strategies.

Digital and Social Media Marketing

This subject covers the area of digital and social media marketing. Businesses are increasingly confronted with the need to adapt to a real-time digital environment. This subject focuses on providing students with a comprehensive understanding of the evolution and the role of traditional advertising versus digital advertising. You will learn the fundamentals of digital and social media marketing and learn how to develop digital marketing strategies to create engaging and effective marketing content. This approach to digital and social media marketing planning considers the strategic use of a range of media.In undertaking this subject, you will focus on a digital and social media marketing approach to marketing communications that considers how the integration of messages may achieve maximum impact, primarily through the coordinated use of a range of traditional and digital advertising tools (e.g. Facebook, Instagram, LinkedIn, TikTok, Pinterest, and more).The subject is placed in the context of more digital and social media marketing issues faced by organisations of all sizes including the establishment of objectives, budgeting and organising for effective coordination and delivery of digital promotional messages.You will find that understanding the complexities and issues involved in digital and social media marketing will be of value to you when making both marketing and general business decisions in the future.

Strong brands allow companies to differentiate themselves from the competition. Brand Management offers overall knowledge of the principles and practices of building and managing strong brands. You will critically analyse theories and frameworks of brand management. Utilising brand management theories, you will analyse the brand management practices of a company and develop practical strategies for them across traditional and digital platforms. This subject develops your knowledge of theories and concepts of branding.

Brand Management

In this online subject you will develop and enhance your online research and communication skills. In so doing you will explore the business models of digital disruptors such as eBay, Apple, Google, Facebook and Amazon, who are using digital business models to disrupt established businesses in telecommunications, transportation, advertising, e-commerce, automotive, insurance, education and many other industries. You will also explore how established businesses are responding with new business models of their own to meet challenges posed by the expanding digital economy. Through this subject you will develop the skills required to design innovative solutions using digital technologies, to enhance the ability of businesses and community organisations to achieve strategic goals.

Digital Business

In just two decades, digital media and the world wide web have fundamentally altered the operations of businesses around the globe. This course gives you a strategic-level working knowledge of digital and social media marketing. The course further introduces best practices in acquiring, communicating with consumers, and retaining customers on the internet. The course examines digital technologies and their impact on, and implications for, marketing strategy, consumer behaviour, market segmentation, advertising and media planning. Pre-Requisites: NIL. Co-Requisites: NIL. Students should not enrol in this course if they have previously completed 3040MKT Digital and Social Media Marketing at Griffith University.

Venture into the online marketing arena and test a variety of strategies.
Track trends in contemporary e-marketing. Oversee the development of a digital marketing plan. Consider how your approach would change on B2B and B2C online marketing campaigns.

No short courses found matching “digital marketing”.

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